In the summer heat, bunches of grapes hang on the branches, but no one cares. In China, a big fruit country, why are there still unsalable fruits?What about the tragedy that made the fruit farmers cry in the fields?Is it an oversupply?Or is it something else hidden behind the market?Let's explore the story behind this.
1. The background of the problem of unsalable fruits in China.
China's fruit industry is currently facing a huge economic loss of 400 billion yuan a year, and it has also brought huge difficulties to fruit farmers. According to statistics, more than 10% of fruits cannot be sold in time every year, resulting in a large number of fruits being wasted or disposed of at low prices. This is not only an economic issue, but also involves the livelihood of the peasants and the development of the rural economy.
Second, the main reason for the unsalable fruits in China.
Imbalance between supply and demand: Oversupply is one of the main reasons for the unsalable fruits in China. In the past few years, China** has encouraged farmers to grow more fruits to increase agricultural income, but due to problems such as poor market information and inaccurate demand**, it has led to oversupply. According to statistics, China's fruit production has increased by nearly 50% in the past decade, while demand has grown relatively slowly.
Logistics issues: Another major reason for the slow sale of fruits in China is limited logistics capacity. Because fruits are perishable commodities, they have high requirements for transportation and storage conditions, but China's agricultural product logistics system is not perfect, and there are problems such as inconvenient transportation and imperfect cold chain facilities. This leads to the loss and deterioration of the quality of the fruit during transportation, which in turn affects the sales in the market.
Market competition: With the rapid development of China's economy, consumers have higher and higher requirements for food quality and safety. However, there are some low-quality and low-quality products in China's fruit market, which often occupy market share through competition, making it difficult for high-quality fruits to obtain reasonable sales opportunities. In addition, imported fruits have also impacted the market position of domestic fruits to a certain extent.
3. Strategies to solve the problem of unsalable fruits in China.
Strengthen market research: ** and related institutions should strengthen the research on the demand of the fruit market, understand the changes and trends of consumer demand, so as to reasonably adjust the planting structure and variety selection of fruits. At the same time, through the establishment of information platforms and data analysis models, the market sensitivity and ability of fruit farmers can be improved.
Optimize the chain: We should increase investment and support for the logistics system of agricultural products, improve the construction of transportation networks, and improve the coverage and quality of cold chain facilities. At the same time, promote the development of e-commerce of agricultural products, and improve the sales channels and efficiency of fruits through Internet technology and logistics platforms.
Improve product quality and brand image: Fruit farmers should focus on improving the quality of their fruits, adopting scientific planting techniques, and reducing the use of pesticides and fertilizers. At the same time, strengthen brand building and publicity and promotion, and improve the visibility and reputation of products. ** By formulating quality standards and organizing selection activities, we can guide and supervise fruit farmers to improve product quality.
Enterprises and consumers should participate together: policy support should be increased, financial subsidies and tax incentives should be provided to encourage enterprises to invest in the agricultural sector. At the same time, enterprises should actively fulfill their social responsibilities, cooperate with fruit farmers to carry out production and marketing docking activities, and provide market channels and sales guarantees. Consumers should also consume rationally and choose high-quality fruit products to support the development of local agricultural products.
The problem of unsalable fruits in China is a complex and severe problem, which needs to be solved by the joint efforts of enterprises, enterprises and consumers. By strengthening market research, optimizing the first chain, improving product quality and brand image, etc., we can help fruit farmers get rid of difficulties and promote the healthy development of the fruit industry.
At the same time, we should increase support for agriculture and provide policy and financial guaranteesEnterprises should actively fulfill their social responsibilities and cooperate with fruit farmers for common developmentConsumers should consume rationally and support the sale of high-quality agricultural products. Only through the joint efforts of all parties can the sustainable development of China's fruit industry be realized.