Quan** reporter Bing Ge correspondent Huang Wen
On December 29, Longzhong Company held the 2023 annual key customer meeting with the theme of "hand in hand, win-win cooperation". Wang Feng, Secretary of the Party Committee, Chairman and General Manager of Longzhong Company, Nie Zhizhi, Member of the Party Committee and Deputy General Manager, Yang Changai, Member of the Party Committee and Secretary of the Commission for Discipline Inspection, Li Dacheng, Chief Accountant, Wang Ling, Deputy General Manager, Zhang Wei, Chief Engineer, and nearly 40 first-class business enterprises from all over the country, more than 100 people from all over the country attended the meeting.
At the meeting, Nie Zhizhi, member of the Party committee and deputy general manager, reviewed the efforts and achievements of the marketing team in 2023. Through a series of well-planned theme activities, it not only comprehensively demonstrated the cultural connotation of the scenic spot, but also significantly enhanced the brand influence of the scenic spot. We plan to create a series of activities for the "Zhuge Liang Wedding" to create a festive atmosphere, so that the marketing activities can be sustainable, iterative and repertoire throughout the year. In particular, during the Spring Festival, Lantern Festival, "May Day", Mid-Autumn Festival and National Day, the "Three Kingdoms Heroes Congratulate Zhuge Liang Wedding" immersive Three Kingdoms interactive tour activities and the "Three Kingdoms Heroes Parade Three Streets" series of activities were launched, which were loved and respected by the majority of tourists. These activities have attracted a large number of tourists and won wide acclaim, greatly improved the popularity and reputation of the scenic spot, and contributed to the high-quality development of the city's cultural and tourism industry.
The leaders of Longzhong Company who attended the meeting had a warm and in-depth discussion with the top businessmen. Everyone shared valuable opinions and suggestions on the development planning, project building, publicity and promotion and brand creation of Longzhong Scenic Area. ** Businessmen have expressed that they will further strengthen cooperation with Longzhong Scenic Area, jointly promote the new brand of Longzhong Chinese Tourism, and achieve the goal of mutual benefit and win-win.
At present, the brand effect of Longzhong Scenic Area is continuing to expand, and the tourism strength of Xiangyang is also constantly improving. A total of 800,000 tourists were received throughout the year, and the revenue was more than 4,500 yuan. Behind this brilliant achievement, it is inseparable from the strong support and cooperation of the best businessmen across the country. At present, the scenic spot has reached cooperation agreements with more than 40 first-class merchants in more than 20 provinces across the country, and nearly 500 travel agencies have signed contracts. The market covers Heilongjiang in the north, Jiangsu, Zhejiang and Shanghai in the east, Guangxi and Hainan in the south, and Ningxia and Xinjiang in the west.
Wang Feng, Secretary of the Party Committee, Chairman and General Manager of Longzhong Company, made an in-depth analysis and outlook on the current development trend of the tourism industry, the future planning direction of the scenic spot and the innovative development measures. He stressed that in the future work, we will implement the "big project" of landscape greening, highlight the "micro transformation" of the core scenic spots, implement the "fine upgrading" of file upgrading, and continue to increase investment in greening, atmosphere layout, shop investment, cultural and performing arts introduction, and intelligent construction of scenic spots. We will always take the needs and reputation of our guests as the first element, continue to meet the needs of tourists, enhance the experience of tourists, and strive to become a real tourist destination. We will also be more forward-looking in the industry, introduce projects that enrich the connotation of scenic spots, and launch more refined tourism products for different source areas and different customer groups with keenness, wisdom and practical spirit. Seamlessly combine various theme activities with the market, and set up more interactive experience projects for tourists. Dominated by the most eye-catching elements, we design scientific and vivid products and policies to meet the ever-changing market demand.
In addition, medals were also awarded to outstanding business enterprises at the award ceremony in recognition of their outstanding contributions to promoting the development of the scenic spot. The successful holding of this meeting not only strengthened the cooperative relationship between Longzhong Scenic Area and the best businessmen, but also injected new vitality into the prosperity and development of Xiangyang's cultural tourism industry.
2024 is a key year for reform, innovation and high-quality development of Longzhong Scenic Area, and it is also a brilliant year for the scenic spot and its partners to create brilliance together. Let us continue to work hand in hand, win-win cooperation, and jointly write a beautiful chapter in the cultural tourism industry!At the same time, we also expect that in the coming days, Longzhong Scenic Area will continue to maintain the trend of innovation and development, continue to expand market share, and enhance brand influence. Under the new situation of integrated development of culture and tourism, Longzhong Scenic Area will actively explore new development models and opportunities to provide tourists with better services and unique tourism experience.