The performance market, which has been silent for 3 years, has ushered in an explosion this year, especially large-scale concerts and ** festivals, and fans grabbing tickets have become the daily operation of entertainment consumption. The long-lost lively return, followed by some troubles, "scalping **", "live singing 'overturned'", "finally grabbed the ticket, but it was 'pillar ticket' and 'step ticket'", recently there are well-known bands have been questioned about "fake singing", and the performance of famous singers has caused fans to be dissatisfied with the ...... because of the ticket purchase time and refund rulesNetizens couldn't help but sigh: No matter how hot the market is, it can't "test" the enthusiasm of fans one after another.
According to data from the China Performance Industry Association, the cumulative number of audience members in the first three quarters of this year reached 11.1 billion, exceeding the level of the whole year of 2019, among which large-scale venue concerts and ** festivals are the two most prominent categories of performance. Behind the market blowout is the release of pent-up demand. Being at the concert site, singing and swaying at will with the happy crowd, even if you don't chase stars, you can relax your emotions, so the current concert is no longer limited to the internal carnival of the fan group, and more and more ordinary people have begun to enter the concert site and become the mainstream consumer group. The concert is not only "eye-catching", but also very "gold-absorbing", and the passenger flow gathered in a short period of time can drive the development of transportation, accommodation, catering, tourism and other industries, bringing real popularity and consumption growth to the city, which is the reason why all regions are vying to attract high-quality performance projects to land.
Concerts are sold with "star effect + on-site experience", and the ticket price is often expensive, and whether people feel that the ticket price is worth it depends on many factors. Today's audiences not only want to hear their favorite singers sing live, but also have high expectations for the experience and interaction of the concert, and will conduct a comprehensive evaluation from multiple dimensions such as singing skills, song selection, stage art, modeling, sound, and venues. But the first thing that affects the audience's feelings is definitely the singer's professional ability, especially for ordinary audiences who do not have fan filters, what is more important is whether the singer has popular golden songs, and whether the basic professionalism such as live singing and dancing can bring enjoyment, these hard powers should be the basic embodiment of market appeal, and it should also be the direction of the performers' continuous pursuit of improvement.
Of course, whether the concert can bring the audience an all-round pleasant experience depends on other factors. For example, some viewers complained that the concert tickets they bought did not support seat selection when buying tickets, and when they arrived at the scene, they found that they bought "pillar tickets" and "step tickets" with blind spots, and the whole concert was "only heard but no one". Such problems could have been avoided, and the large number of performances and heavy tasks should not be an excuse for the slack and negligence of the production unit. Before issuing tickets, the organizer should confirm the number of seats in advance, check whether the location is in line with the experience, and if there are obvious obstacles that affect the effect, it must make necessary prompts and explanations to consumers, otherwise it is an infringement of the rights and interests of consumers, and it is also disrespectful to the live performers. For another example, although the Ministry of Culture and Tourism and the Ministry of Public Security have jointly issued a notice clearly stating that performance organizers should establish a refund mechanism for large-scale performance activities and set reasonable tiered refund fees, in the process of implementing this provision, many platforms still set more thresholds and complex processes. This problem should not be unsolved, and we should learn from the mature practices of other industries and improve it as soon as possible.
After a year of rapid progress, the performance market will eventually return to "rational prosperity", and the audience will not be infinitely tolerant, and everyone is looking forward to a truly high-level and sincere concert.
*:Economy**.