On December 1, according to Fliggy, since November, the popularity of "skiing" related searches on the Fliggy platform has increased by more than 100% compared with the previous month, and the popularity of Changbai Mountain skiing, Chongli skiing, Yabuli skiing, Wanlong skiing, Anji skiing, Xinjiang skiing, Songhua Lake skiing, and Shennongjia skiing has all doubled. Taking Xinjiang as an example, the number of air ticket bookings to Xinjiang has increased by more than 10 times since November compared with last year.
In previous years, ice and snow tourism in Northeast China will usher in explosive growth in mid-to-late December, but this year, since the first snowfall in November, the topic of Northeast people playing in the snow has aroused heated discussions, making the popularity of ice and snow tourism in Northeast China come a month earlier. Since November, the number of air ticket bookings to Northeast China on Fliggy's platform has increased by more than 1% year-on-year3 times, the number of train ticket bookings increased by more than 2 percent year-on-year4 times, car rental bookings increased by 16 times, Guangdong, Zhejiang, Shanghai, Shandong, Beijing, Jiangsu, Sichuan, Henan, Hainan, Hubei and other popular source of tourists.
"Double 11" has just passed, and consumers who have stocked up on "snow goods" have started to make appointments and embark on journeys. According to the staff of Fliggy, the reservation rate of "stay + slide" hotels** related to ice and snow tourism launched by "Double 11" has increased rapidly year-on-year, and at least one-third of consumers have completed the write-offIn terms of group tours, the write-off rate of "snow goods" covering Harbin, Changbai Mountain, Mohe and other destinations is the highest more than 90%.
In addition, Fliggy also said that in this year's "Double 11", among the travel agencies operating the Northeast Ice and Snow Route Tour, the turnover exceeded 1 million yuan, which increased by 4 times. Among them, private small groups that focus on pure play and "zero shopping" and group tour products with niche games such as skiing, local food, national costume travel photography, ice and snow hot springs, rime rafting, and off-road vehicle travel are more favored by tourists. (*Beijing Business Daily).
It's easy to enjoy the purchase information, come and pay attention to Leju.com].
Article**: Beijing Business Daily