In recent years, has the public become tired of the aesthetics of traffic stars?In response, because of the fixed trend of brand publicity reaching the circle, many brands began to hire endorsement stars with feelings, such as Faye Wong who endorsed underwear neiwai, ** who endorsed RedEarth Red Earth, and Zhou Xun who endorsed Perfect Diary. These real stars have really helped the brand improve its popularity and style. For example, in 2018, the well-known watch industry Dituo watch brand released Jay Chou to become the global spokesperson of the brand, and in the same year, Jay Chou also endorsed the perfume Ou Long in the romantic country of France, but Jay Chou's more endorsements cover all aspects of home, games and entertainment, food, clothing and other popular categories.
And the perfect adaptation of these brands to Jay Chou is not only because Jay Chou has become a superstar in the music industry since he was born in the 2000th year, and has become the youth of a group of people, but also because of the down-to-earth sense that he has been photographed drinking milk tea from time to time, hidden in Liu Genghong and other big stars who became popular in the later period, Jay Chou's personal affirmation, and also based on the artistic value of his works despite being slack for so many years. This time, the brand he embraced was Changan Automobile, and Changan Qiyuan successfully joined hands, which is not the intersection of the two top-notch spirits of "national car confidence" and "Hualiu confidence".
Reinvent the relationship between people, cars and life
Changan Qiyuan is a new generation of Changan Automobile's solution to the era of digital intelligence, carrying the strategy and mission of Changan Automobile's new energy digital intelligence advancement, while firmly believing that "new energy is just the prologue, digital intelligence is the future", Changan Qiyuan adheres to the values of people-oriented, innovative and enterprising, open and inclusive, reshapes the relationship between people, cars and life, and is determined to lead the new track of domestic automotive digital intelligence.
The new digital car, what exactly is it?
Changan Qiyuan, an artifact that can break through new energy and intelligent "chaos era", is known as one of the industry's top new energy intelligent vehicles with high-end intelligent driving capabilities. From the perspective of the product side, the Changan Automobile brand uses SDA's six-layer intelligent architecture as the "intelligent matrix" to create a first-class model with the characteristics of "hardware pluggable, scene orchestration, ecological on-demand, and system evolution".
Self-evolution is a key element of the new digital intelligence ecosystem
Looking at the application of Changan Qiyuan Technology, the key is to open up the whole process of R&D, production, pipeline, service, after-sales, management and other processes from vertical and horizontal links, so that business work becomes a cycle.
From the author's understanding of the business structure of major car companies, Changan Qiyuan's digital revolution is a "digital analysis" of the situation of traditional large manufacturers. Increase the efficiency of the success of the entire management system through digital transparency, monitoring and evaluation.
Of course, whether it is Changan Automobile's new energy strategy, intelligent layout, or global vision, behind these grand strategies are the results of Changan Automobile's continuous self-renewal and continuous research. Now, Jay Chou and Chang'an Qiyuan have successfully joined hands. A few years later, looking at the birth of the new model of Changan Qiyuan, you may find that this is the beginning of China's leading development in the world.