In the age of information, the elderly are more vulnerable in the face of massive information and are easy to fall into the trap of design. This is especially reflected in the behavior of some criminals such as Liu Hongbin, who falsely advertised health care products on TV with multiple identities, successfully deceived the trust of a large number of elderly people, and became one of the representatives of fraud.
The Elderly: The Critical Importance of Access to Information.
The reason why Liu Hongbin is so successful is that she is well versed in the psychology of the elderly and the channels of access to information. Older people still trust traditions such as newspapers and television stations more than younger people who prefer new ones such as short platforms. They naturally have a sense of trust in this kind of **, and think that those who appear on TV are nationally recognized figures. However, this sense of trust can be easily abused by criminals, who can easily advertise on TV stations as long as they have the funds.
*Evolution: The challenges of the new **era.
Think about whether there is a person or platform that you trust on the short ** platformWhen you get old, these ** can be advertised on these platforms. The trust you give to the platform will also be as easy as these old people to believe in the propaganda of **. Liu Hongbin chose a platform that suited him and won the trust of the elderly. Next, she changed her identity and appeared on TV as a variety of authoritative capacities, such as "Vice President of the Chinese Association of Traditional Chinese Medicine for Cough Suppression", "Vice President of the Oriental Cough Research Institute", etc. In fact, Liu Hongbin is not the president of the medical association, not even a doctor, and has no experience in medicine. She's just an actor who looks like a doctor.
* Demystifying: From Authority Identities to False Propaganda.
Liu Hongbin has won the trust of some elderly people through the packaging of authoritative identity. Then, as the "vice president of the Chinese Association of Traditional Chinese Medicine for cough suppression", she recommended health care products in an authoritative tone. The professional terms in this are all promotional drafts prepared by the company for her. The old people don't understand these terms, so they are more inclined to think that Liu Hongbin is a professional. At this point, half of the old people already believe in Liu Hongbin. For those who are still skeptical, Liu Hongbin has another trick.
Program Packaging: The Transition from Advertising to Journalism.
Liu Hongbin's program will be packaged in the form of news, but in fact it is only promoting health products. If the old man does not trust Liu Hongbin's words, the recommendation of the host and the reporter is enough to impress them. The old man saw that so many trustworthy people praised the effect of the drug, and his trust increased again. If there are still people who don't believe it, Liu Hongbin has a final killer feature: the victim personally states the effect.
False Proof: From Acting Skills to Fake Evidence.
If Liu Hongbin promotes ** paralyzed health care products, he will invite people who are really paralyzed on the show, and after taking a few pills, he will be able to stand up and walk soon after. If it is a health supplement for insomnia, people who have had severe insomnia will be invited to prove the effect. In fact, these patients were all invited by Liu Hongbin to act, they have no real pain at all, and health products can't cure their diseases. At this point, the elderly basically believe in the efficacy of health supplements.
Sales strategy: Bootstrap from free to limited.
In order to increase the trading volume, Liu Hongbin will eventually use some free activities, and only the top few can get health care products for free. At the same time, the host will broadcast the sales situation in a timely manner, so that the elderly think that they will not be able to buy it if they don't buy it again. Free and limited purchases, these two tricks stimulate the elderly to place orders one after another, for fear that they will not be able to grab it. Such a trick is also effective for young people, and isn't the annual Double 11 an example of a limited-time stimulus for consumption?There are also brands that have plans for hunger marketing. Therefore, don't say that you won't be deceived, you will definitely be deceived when you get old.
Health hazards: The actual hazards of health products**.
Some people may think that buying health supplements is just a fraud of money, but in fact this is not the case. The health care products promoted by Liu Hongbin have been detected by relevant departments for many times, and some even contain toxic substances, such as "Gutenu Pill Capsule" has been detected with Sudan dyes and Sudan dyes. These elements are harmful to the human body, and health products not only cannot ** disease, but may endanger life. Although the product was investigated, the old man did not know about it and had been deceived by Liu Hongbin. Liu Hongbin cheated for three years and earned a total of nearly 8 billion yuan.
Policy Response: Regulatory Challenges from TV Stations to New **.
In order to crack down on ** like Liu Hongbin, relevant departments have introduced a series of policies. In the future, TV stations must have nationally recognized certificates to invite experts to eliminate fake experts like Liu Hongbin. However, these are likely to turn to newer platforms such as Douyin, Kuaishou, and WeChat. Now, the key is whether people can improve their ability to recognize false information.
Conclusion: Safeguard the rights and interests of the elderly and jointly build an information security line of defense.
In the age of information, the elderly face greater information security challenges. In order to protect their rights and interests, we need to work together to improve the ability to distinguish information, stay away from false propaganda, and jointly build a line of defense for information security. Only in this way can we keep the elderly away from "miracle doctors"** to ensure their physical health and property safety.
This article profoundly reveals the serious challenges faced by older people in the face of disinformation in the age of information. The author takes Liu Hongbin as an example to vividly describe how some criminals take advantage of the natural weaknesses of the elderly, and they use ingenious methods to promote health care products on the traditional and new, and finally successfully deceive the trust and property of a large number of elderly people. In this process, the author uses detailed examples and nuanced descriptions to enable readers to have a deep understanding of the vulnerability of the elderly in the information society.
First of all, this paper takes the natural disadvantages of the elderly compared with young people in information access channels as the starting point, and emphasizes the natural trust of the elderly in tradition. This sense of trust is somewhat outdated in the age of information, and it provides an opportunity for criminals to take advantage of. This has caused me to think deeply about the information acquisition mode of the elderly: while the traditional trust foundation, does the elderly need to pay more attention to the use of learning Xi new ** to improve the ability to distinguish the authenticity of information?
Secondly, by analyzing Liu Hongbin's deception, the article reveals how she skillfully manipulated her identity, authority and propaganda methods on different platforms, and finally succeeded in defrauding the trust of a large number of elderly people. This makes me deeply feel the weakness of the elderly in the use of new ** in the information age, as well as the lack of identity authentication. This also caused me to think about whether relevant and social organizations should strengthen new education and protection policies for the elderly.
In addition, the article's exposure of false propaganda and the possible health risks of health supplements made me think more about the conflict between commercial interests and the health of the elderly. How to balance business activities and the rights and interests of the elderly is a social issue worthy of in-depth study.
Finally, the article emphasizes that relevant departments have introduced policies to crack down on similar **, but also points out the difficulties of supervision in the new era. This raises concerns about whether the regulatory system can keep up with technological developments, and whether society needs to be more actively involved in building a safer information environment.
Overall, this article provoked my deep thinking about the problems and challenges faced by the elderly in the information age through vivid cases and profound analysis. In the information society, the rights and interests of the elderly need to be given more attention and protection, and the whole society should also actively participate in building a safer and healthier information environment.
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