Focusing on the high quality development of private enterprises and tailor made, garment manufacturi

Mondo Finance Updated on 2024-01-29

The garment manufacturing industry has a low threshold and fierce market competition. How to improve the profitability and brand value of enterprises and achieve transformation and upgrading is a difficult problem faced by many garment manufacturing enterprises. Through innovative construction of a vertical ecological chain platform and other measures, Di Shang Group has enhanced the core competitiveness of the enterprise and embarked on its own road of digital transformation.

In the early stage of development, we started from the processing of incoming materials and samples, and produced clothing for foreign brand OEM, earning the hard-earned money of OEM. Now we break through this traditional business model, transform to independent design and manufacturing, and build a vertical ecological chain of textile and garment with industrial Internet thinking, so as to promote collaborative innovation and common development of upstream and downstream enterprises. Zhu Lihua, Secretary of the Party Committee and Chairman of Di Shang Group, introduced.

In view of the fragmentation and inefficiency in the traditional garment industry, Zhu Lihua believes that it is necessary to integrate various resources of the chain through platform construction to empower enterprises. As the main enterprise of the garment chain in Shandong Province, Di Shang Group has built a textile and garment vertical ecological chain platform integrating innovative design and intelligent manufacturing. This platform can link tens of thousands of upstream and downstream enterprises, open up the information and resources of each factory, enable enterprises in the industrial chain to innovate and develop together through the platform, and enhance the collaborative competitiveness of the industrial chain.

In recent years, Di Shang Group has focused on creating new advantages of "production + service" and a new model of integrated development of the whole industry chain, and continued to carry out digital transformation. In 2022, Di Shang Group will achieve an operating income of 18.5 billion yuan.

The company is now a global 'tailor-made', relying on continuous innovation, combining intelligent, flexible, information technology and garment manufacturing. In Zhu Lihua's view, from economic development to enterprise management, innovation is not a choice question, but a must answer. In order for enterprises to continue to develop, they must continue to innovate.

Di Shang Group and Beijing Institute of Fashion Technology established the "Beifu Di Shang Innovation Research Institute" and "Beifu Di Shang Intelligent Manufacturing and Production Laboratory", and cooperated with industry associations and enterprises in the chain to use new technologies such as 3D virtual samples to jointly improve design and fabric research and development capabilities, so as to shorten the product development cycle, reduce operating costs, and increase product added value.

As one of the largest garment import and export enterprises in China, in the face of an increasingly complex market environment, Di Shang Group reconstructs the production and sales layout of the enterprise, pays attention to the development of the domestic market, and accelerates the completion of market shortcomings.

In 2021, the Di Shang factory store of Di Shang Group opened in Weihai. As a key link in the vertical ecological chain, factory stores sell clothing directly to customers, eliminating the links and costs of middlemen, and are welcomed by consumers.

This year, the provincial party committee and the provincial government have introduced a series of policies to support the development of private enterprises, and sent favorable policies such as tax cuts and fee reductions to enterprises. In order to support the development of the garment industry, the relevant departments actively organized enterprises to go out to participate in the exhibition, which greatly enhanced the resilience and stability of the province's garment industry chain and the first chain. Zhu Lihua said that in the next step, Di Shang Group will change from the "troika" of foreign trade to the "troika" of foreign trade, tooling and brand new retail.

Second, the third growth curve.

Volkswagen ** client reporter Dong Fangzhou reports).

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