In late autumn, the beautiful Qiandao Lake welcomes the grand event.
From November 18th to November 19th, as one of the key activities of the 2023 Hangzhou International Talent Exchange and Project Cooperation Conference, the first "Harmonious Coexistence between Man and Nature" Qiandao Lake Conference was held in Chun'an, Hangzhou.
With the theme of "Talking about Lucid Waters and Green Mountains, and Seeking Green Development Together", in addition to the Qiandao Lake Conference, two parallel characteristic industry conferences were also set up: the Water and Beverage Industry Conference and the Culture, Sports and Tourism Industry Conference.
Write down the green ecology.
Paint a new picture of development.
Lucid waters and lush mountains are Chun'an's "golden signboard", and they are also its greatest capital and confidence to achieve high-quality development. In particular, in September 2019, after the official establishment of the Chun'an Special Ecological Function Zone, the entire county was included in the construction scope of the Special Ecological Function Zone, becoming the first ecological "special zone" in Zhejiang.
In exploring the development path of harmonious coexistence between man and nature, Chun'an has a "right to speak". Therefore, at the Qiandao Lake Conference, industry leaders made wonderful keynote speeches around the Chinese practice of "harmonious coexistence between man and nature" represented by Chun'an.
The water accumulates and the fish gather, and the trees are lush and the birds gather. In recent years, Chun'an has focused on ecological protection and the development of the "4+1" deep green industry, focusing on the theme of "Wisdom Convergence of Thousand Islands and Talent for the Future", insisting on the path of differentiated talent development, combining rigidity and flexibility, taking into account both internal and external, gathering talents and wisdom in various forms, and gathering talents in an effort to become a model of Chinese-style modern mountainous areas.
As a "resource core" to recruit talents, "Qiandao Lake Think Tank" once again recruited new - Kang Shaozhong, academician of the Chinese Academy of Engineering, ** Song, vice president and secretary general of the China Ecological Civilization Research and Promotion Association, and other 12 experts and scholars were hired to join, and the cutting-edge ideas, advanced technology and other resources they brought will greatly broaden Chun'an's high-quality green development path.
At the same time, at the Qiandao Lake Conference on November 19, the "Consensus on the Harmonious Coexistence of Man and Nature in Qiandao Lake" was officially released, and on the shore of Qiandao Lake, it was proposed to more consciously promote the modernization of harmonious coexistence between man and nature.
The Qiandao Lake Conference has given more Chun'an people new expectations. At the meeting, there were also cooperation agreements on talent projects such as the State Reserve Forestry, Forestry and Agriculture Ecological Industrial Complex, and Hengwei Technology New Materials. A total of 12 projects signed on the spot, involving tourism, advanced manufacturing, water and beverages, health and other industries, with a total investment of more than 14 billion yuan, will further open up the transformation channel of Chun'an's "lucid waters and lush mountains are invaluable assets".
It is understood that Chun'an will make every effort to build the Qiandao Lake Conference into a high-end think tank conference with a regular location, permanent, ecological and innovative, establish a national conference brand, and at the same time help itself to obtain more results in attracting global high-level talents, so as to better achieve high-level protection and high-quality development.
Deeply cultivate the subdivision track.
Build a high-end water industry base in China.
Relying on "the world's first beautiful water", Chun'an is using high-quality water resources to achieve a first-class water and beverage industry. At present, Chun'an has 27 water and beverage enterprises such as Nongfu Spring and Qiandao Lake Beer, and has attracted a number of blockbuster projects such as Huanrui Beverage, Chengde Lulu and Lechun to settle down. In 2022, the sales revenue of water and beverage enterprises in the county will reach 11 billion yuan, becoming an important pillar industry in the local area.
More than that, Chun'an has also set a "small goal" for its water and beverage industry: strive to achieve more than 20 billion yuan in sales revenue of the county's water and beverage industry by 2025 and build a high-end water industry base in China.
This requires us to strengthen the chain and supplement the chain, make up for the shortcomings of the original variety structure, and realize the diversification, high-end, branding and personalized development of the water beverage industry. The relevant person in charge of the Chun'an County Foreign Cooperation and Investment Promotion Bureau said.
Through this water and beverage industry conference, we may be able to get a glimpse of the specific path of Chun'an to build a high-end water industry base in China
At the meeting, the digital intelligence platform for Qiandao Lake water and beverage industry was officially released. On the enterprise side, the platform focuses on brand promotion, OEM and customization, R&D and testing, etc., accurately locates the market demand side, and promotes business cooperation between supply and demand enterprises. According to the relevant person in charge of the Management Committee of Chun'an County Economic Development Zone, the platform will also realize "one-stop" value-added services for enterprises in the whole process of online ordering, offline dispatching, quality traceability, logistics and transportation.
In the new product release link, white ape whiskey, fresh bird's nest, sparkling water and other products were officially "new". Keeping up with the demand of the consumer market, introducing sparkling water, functional drinks, whiskey and other enterprises to settle in Qiandao Lake, and seizing the opportunity in various subdivisions of water beverages is an important move for Chun'an to build a high-end water industry base in China.
For example, there are currently 4 whisky projects in Chun'an. "Whisky companies prefer to be located in scenic locations. According to the relevant person in charge of the Chun'an County Ecological Industry and Commerce Bureau, combined with the advantages of production bases and natural resources, these whisky projects integrating industry and tourism will become a new growth pole for the development of Chun'an water beverage industry.
Continuous transformation and upgrading.
Explore the way to break the circle of culture, sports and tourism industry.
The Culture, Sports and Tourism Industry Conference focuses on exploring the way to break the circle of Chun'an's culture, sports and tourism industry.
Recently, Chun'an's cultural, sports and tourism industry ushered in a "bumper harvest" moment - Chun'an County signed an investment cooperation agreement with Hong Kong China Travel International Investment Co., Ltd. to benchmark the world-class lake development experience and jointly build Qiandao Lake into a world-class "lake +" holiday destinationChun'an athlete Fan Yiting won three gold medals in a row at the Hangzhou Asian GamesDuring this year's "Eleventh" holiday, Chun'an County received a total of 36 tourists550,000 person-times, ranking among the top five popular scenic spots in the province that receive the most tourists.
This dazzling "report card" is inseparable from Chun'an's unremitting transformation and upgrading over the years. For example, in view of the shortcomings of the current tourism product system, Chun'an actively introduces cultural tourism projects such as night and winter, and promotes the implementation of projects such as the Pearl Peninsula Ice and Snow World and the Qiandao Lake Hot Spring Leisure and Resort Tourism Complex. In recent years, Chun'an has also vigorously cultivated new forms of sports tourism such as mountain sports, water sports, and adventure sports.
Today, Chun'an has shown greater ambitions: to build a world-class "lake +" resort destination around the world brand of "Qiandao Lake", and simultaneously build a new tourism brand system such as a city of sports, a city of beer, a city of caviar, a city of art, and a city of love.
Focus on 'classic, splendid and economical', deepen innovation, tackle tough reforms, open up and upgrade, and accelerate the promotion of the 'second revolution' of tourism. The main person in charge of the Chun'an County Party Committee said.
Benchmarking against the world, on the road of transformation and upgrading, how can Chun'an's cultural, sports and tourism industry continue to break through the circle in the fierce competition?This cultural, tourism and sports industry conference gave a lot of directions worth exploring.
At the meeting, Yi Kaigang, dean of the Institute of Culture and Tourism Innovation and Development of Zhejiang Gongshang University, who has long studied the cultural tourism industry, gave a keynote speech on the topic of "The 'Road to Breakthrough' of the New Tourism Brand", and put forward classic cases that can be used for reference in Chun'an to build a new tourism brand system.
In addition, industry leaders with deep accumulation in sports, art, branding, etc., also launched an "industry dialogue" face-to-face, starting from the "five cities" that Qiandao Lake aims to build, bringing the collision and excitement between views and ideas, and making suggestions for the high-quality development of Qiandao Lake tourism.