Cialis embarrassment: cooperated with Huawei Wenjie, and the sales were only 760,000 units, with a loss of more than 3.8 billion.
Whether we admit it or not, after smartphones fell from the sky, the crazy trillion-level new track roller may be new energy vehicles, especially Tesla's price cut, which directly detonated the ** war.
Seriously, this ** war is really very difficult for many domestic new energy vehicle manufacturers, because domestic new energy vehicle manufacturers are basically losing money, and they are already losing money
A great businessman said:"A business that doesn't make money is not a business!All businesses that don't make money are sabotage. Only when he has made money and accumulated wealth can that entrepreneur be a real businessman. "
Some time ago, let's talk about sailix and see how much the ** battle affects it.
Backed by a well-off, Cialis later launched Jinkang Sallys, but it did not heat up, and even the year before last, it cooperated with Huawei to launch Cialis SF5, which was also tepid.
It wasn't until last year's cooperation with Huawei that the global series was launched, and Cialis was completely popular, and was even called the biggest defeat in 2022, with monthly sales of more than 10,000 in only a few months since it went on sale in March, and then from March to August 2022, the sales volume exceeded 760,000 units, which should be the fastest growing car among all new energy vehicles in China.
And Xiaokang also directly changed its name to Sail, trying to use the east wind to help its development.
The more cars are sold, the future is bright, but the performance is not satisfactory, and in 2020, Cialis will lose 172.9 billion yuan, with a loss of 18 in 2021$2.4 billion.
In 2022, because of its global sales, Celix's revenue will double, increasing to 33.5 billion yuan to 35 billion yuan, a year-on-year increase of 10038%-109.36%。However, there is also a new loss in net profit, which is expected to be a loss of 385-4.3 billion yuan.
This is equivalent to a loss of more than 7 billion yuan in the past three years alone, and judging from the data of the past three years, the loss is increasing.
Why do you lose so much?Because the marketing expenses in the initial stage are too high, looking at the financial report of Celix, it can be seen that in the first three quarters of 2022, its total sales expenses were 51.8 billion yuan, 14600 million and 30$8.3 billion.
Especially in the three quarters, the marketing expenses in one quarter exceeded 3 billion yuan, which is really not low.
And at the beginning of 2023, in order to cater to Tesla's price cut, the M5EV industry and the M5 industry are also down 30,000 yuan
So it is estimated that the pressure on Selithra is very high, just like the big brother said:"If you don't make money, business won't be called business, and if you don't make money, how can you survive?"
The same pressure, not only Celis, but also Weilai, Xiaopeng, Ideal and other car companies are like this, everyone is losing money, fighting the first war, and everyone's next business will be greatly impacted.