vivo Ads The vivo advertising platform provides advertisers with a rich overview of resources, covering two core sectors: information flow and alliances. In-feed advertising can accurately reach vivo mobile phone users, integrate into the user's daily browsing content, and achieve in-depth interaction between the brand and users. Affiliate advertising spreads advertising to a wider audience and enhances brand awareness and market influence by establishing a wide range of alliance relationships with many high-quality ** and partners.
Next, we will delve into the information flow and alliance resources of the **vivo advertising platform, including its advertising strategy, targeting methods, creative display and other aspects. We will share successful advertising cases and delivery tips to help advertisers make better use of the resources of vivo advertising platform to achieve the dual goals of brand communication and marketing conversion. Stay tuned!
1. Information flow
1.Feed - Resources - List page
ctr
Traffic characteristics:
The information flow is native to the content, and the backward conversion effect is good
Precise targeting to help advertisers get high-quality traffic
Support features: Normal**
Advertising Format:
Advertising Advertising (big picture, small image).
Contains resource bits:
The fourth and tenth places in the browser recommendation channel
Browser list page for other channels.
2.Information flow - resource bit introduction - details page.
ctr
Traffic characteristics:: Native ad style, high fit with content and high user acceptance
Support features: Normal**
Advertising Format::* * Ads (small image ** large image).
Contains resource bits:
*Detail page *Detail page.
vivo** - Resources - List page
ctr
Support features: Normal**
Advertising Format:
*Advertisement**Advertisement (larger image).
Footage
Copy: 6-26 words
Size: 1280*720px
Format: jpg png
Size: =100k
Footage
Size: 1280*720px
Duration: Unlimited
Format: mp4
Code: h264
Size: less than or equal to 10m
4.vivo**-Resource Introduction-Small** Channel
ctr
Support features: Normal**
Advertising Format::* * Advertisement (large image).
Portrait view
Copy: 6-26 words
Size: 1280*720;720*1280；640*330；640*264px
Format: jpg png
Size: =100k
5.vivo** - Resources - Immersive page
ctr
Support features: Normal**
Advertising Format::** preview, vertical** + preview
Transverse plate** + leading drawing;Vertical** + precursor
Copy: 6-26 words
Size: 1280*720;720*1280px
Format: mp4+jpg png
Size: **=51200k;**=100k
2. Alliance traffic
1.Ad Network - Resource Introduction - Open Screen
ctr
Support for normal** ad serving
*Bits, high conversion!
Landing page jumps
Normal**: Click to use the SDK's built-in webview to open the landing page
Footage specifications
Size: less than or equal to 300k
Size: 1080*1880px, 2160*1080px, no image (icon).
Format: jpg png jpeg
Ad Network - Resource Introduction -banner
ctr
Support for normal** ad serving
*Excellent, High**!
Landing page jumps
Normal**: Click to use the SDK's built-in webview to open the landing page
Footage specifications
Size: 50k or less
Size: 1080*170px, no image (icon).
Format: jpg png jpeg
3.Ad Network - Resource Introduction - Interstitial
ctr
Support for normal** ad serving
High**, high clicks
Landing page jumps
Normal**: Click to use the SDK's built-in webview to open the landing page
Footage specifications
Size: 150k or less
Size: 780*800px, no image (icon).
Format: jpg png jpeg
4.Ad Network - Resources - Native Advertising
ctr
Support for normal** ad serving
Original ecology and precise investment
Landing page jumps
Normal**: Click to use the SDK's built-in webview to open the landing page
Footage specifications
Size: 150k or less
Size: 1280*720px (large image*180px (**180px (small image), no image (icon).)
Format: jpg png jpeg
The above content is shared by Juxuan Network "vivo advertising|Resource OverviewInformation Flow &Alliance", through the detailed interpretation of Juxuan Network, we learned that the vivo advertising platform has rich advertising resources, including information flow and alliances, etc., which provides advertisers with a wide range of display space and diversified advertising options. These resources not only cover vivo's own user groups, but also establish extensive alliances with many high-quality ** and partners, further expanding the spread and influence of advertising. In the comment area, I look forward to working with you on how to make better use of vivo advertising's resource overview to enhance brand awareness and marketing effectiveness. At the same time, other interested friends are also welcome to join the discussion and learn and progress together. Let's contribute wisdom and strength to the innovation and development of the advertising industry together!