Auction advertising is a form of advertising that is displayed through search engines or advertising platforms to attract potential customers. It typically charges per click, so advertisers only pay for actual clicks, not impressions.
Auction ads are typically shown in the form of keyword auctions. Advertisers can set keywords on search engines or ad platforms, which are usually words or phrases related to the ad content. When a potential customer enters these keywords on a search engine or ad platform, auction ads appear in search results or ad slots.
The beauty of auction ads is that they can be shown to a specific audience, and you can control how often and where your ads appear by setting different keywords and bids. In addition, auction ads can be set up in a granular way based on different geographies, time periods, and audiences to better meet the needs of advertisers.
However, there are some challenges associated with bidding ads. For example, keyword bidding tends to be an ongoing competitive process, so advertisers need to constantly adjust their keywords and bids to stay competitive. In addition, the performance of auction ads needs to be continuously improved through data analysis and optimization.