1.1 Company Profile.
The Weilaipukang brand is a high-end biotechnology company that develops and produces for the needs of skin characteristics and sub-healthy people. Since our inception, we have focused on leveraging the most cutting-edge scientific research and innovative technologies to deliver high-quality, effective and targeted** care products to meet the needs of a wide range of consumers.
Our team consists of a group of experts who are passionate about health science and science, and they provide customers with personalized health and care solutions with precise expertise, rich practical experience and excellent technical strength. We continue to invest in research and development to adapt to the changing market demand, and always adhere to the scientific, safe and healthy way to provide professional and efficient solutions.
The product line of Weilaipukang Biotechnology covers all kinds of big health products and first-class care products. Our core products include a range of targeted cares, creams and lotions, as well as a range of nutritional supplements and functional foods. Our products are based on the premise of science, safety and health, and are designed to help consumers improve their quality of life.
Our customers are all over the world, and they speak highly of our products and services. We firmly believe that through continuous efforts and innovation, we can better meet the needs of our customers and lead the development of the big health industry and the best care industry.
We are committed to our commitment to quality, safety and innovation, and to strive for excellence to achieve our mission to help people live healthier and better lives through our products and services.
The core concept of corporate culture:
The core concept of the corporate culture of Weilaipukang Biotechnology is "health, science and innovation". We firmly believe that health is the most basic need of people, and science is an important means to meet this need. In the process of product research and development, we always adhere to the principles of science, safety and health, and are committed to providing consumers with high-quality, efficient and safe health and care products.
At the same time, we also focus on innovation. In an ever-changing market environment, only continuous innovation can maintain a competitive advantage. The R&D team of Celepcon continuously invests in R&D and innovation to meet the needs of consumers and lead the development of the industry.
Our corporate culture also emphasizes teamwork and customer obsession. We believe that the power of a team is limitless and that a common goal can only be achieved through collaboration. At the same time, we always adhere to the customer-centric, pay attention to the needs and feedback of customers, and provide customers with personalized health and care solutions.
At Celepcon, we believe in the power of science, health and innovation, while also focusing on teamwork and customer focus. This core philosophy of corporate culture enables us to maintain a leading position in the industry and provide better products and services to consumers around the world.
Enterprise quality policy:
Weilaipukang Biotechnology has always adhered to the corporate governance policy of "scientific, standardized and transparent" to ensure that the company maintains a high degree of standardization and professionalism in the process of operation. In order to achieve the company's quality policy, we promise to do the following:
We follow scientific principles, focus on science-oriented, and constantly improve the quality and effect of product research and development. Our R&D team is composed of a group of professional and technically strong experts, who are constantly conducting scientific research and innovation to provide high-quality, efficient and safe products to meet the needs of consumers.
We follow the normative principles and pay attention to the standardization of corporate governance. We have established a sound corporate governance structure and system to ensure that the company's decision-making process complies with the provisions of laws and regulations and the company's articles of association, while maintaining fairness, transparency and reasonableness.
We follow the principle of transparency, focusing on the openness and transparency of information. We enhance the company's information transparency by disclosing information such as the company's governance structure, management team, and financial status in a timely manner, so that investors and consumers can better understand the company's operations and value.
By adhering to a scientific, standardized and transparent corporate governance policy, Weilaipukang Biotechnology ensures the stability, health and sustainable development of the company, and provides better products and services to consumers around the world.
Corporate Environmental Policy:
We are committed to creating a healthy, safe and environmentally friendly working environment to ensure the health and safety of our employees and the community. We follow the following environmental policy:
1.Compliance with regulations: We strictly abide by national and local environmental protection regulations and policies to ensure that the company's production and operation activities meet legal requirements.
2.Green Production: We are committed to adopting green production technologies to reduce energy consumption and waste generation. We strive to reduce our environmental impact by optimizing our production processes and using environmentally friendly materials.
3.Environmental protection concept: We emphasize environmental awareness, advocate resource conservation, waste reduction and utilization. The company encourages employees to actively participate in environmental protection activities and raise environmental awareness.
4.Health and Safety: We care about the health and safety of our employees and provide necessary protective measures and training to ensure that employees work in a safe environment.
5.Continuous Improvement: We pursue continuous improvement in environmental management, regularly evaluating the company's environmental performance and taking improvement measures. By working with relevant parties, we seek solutions for mutual development and win-win.
Weilaipukang Biotechnology will always uphold the commitment to environmental protection, strive to create a green, healthy and safe working environment, and provide high-quality, efficient and safe health and care products for consumers around the world.
Corporate mission: to provide consumers with personalized health and care programs through a scientific, safe and healthy way, and help people achieve healthier and more beautiful skin.
Corporate vision: To be a leader in the field of health sciences, to provide high-quality, efficient and safe products to consumers around the world to help them achieve a healthier and better life.
The core values of the enterprise: integrity, innovation, care, responsibility, quality, service, customer-centric, respect for employees, focus on teamwork, adhere to innovation and continuous improvement.
Quality policy: scientific, standardized, transparent, strictly abide by quality standards to ensure the safety, effectiveness and consistency of products.
Business philosophy: the pursuit of excellence, law-abiding management, sustainable management.
Market concept: Constantly innovate and expand the market, by providing personalized products and services, to meet the different needs of consumers. We focus on brand building and marketing to increase the company's visibility and influence.
Public welfare concept: actively fulfill social responsibilities and pay attention to social welfare undertakings.
Service concept: always customer-centric, pay attention to customer needs and feedback.
Marketing strategy. First: Direct sales recommendation award, recommend the purchase of the company's products to obtain direct referral prizes, traditional sales model.
Second: the entrant stably participates in the company's business model dividend mechanism, investing first and making money first.
Third: sales crown award, each cycle of the company's sales champion can get the company's sales performance bonus, better motivate everyone to expand the market.
Fourth: feedback system, newcomers can get income feedback from superior leaders when they join, you have me, I have you, there is no who earns who makes money who stands who is cheap in the heart, you can better unite the team.
Fifth: the national dealer system, learn from the traditional micro-business more than the traditional micro-business dealer mechanism, as long as there is a team is definitely a steady stream of income.
Sixth: national chain stores, the most worrying thing about opening a store is the sales problem, but we don't need to worry, if the sales inventory can not solve the company's 103% ** back enough to solve your worries.
Seventh: the greatest effort to help you join first, all your subordinate purchasing rights need to be matched by you, every transaction has a commission, do not worry about your customers being pried into orders.
The current state of the market. The industry maintained steady growth, and the growth rate of first-class skin care products, perfumes and cosmetics was leading.
According to Euromonitor, the market size of China's cosmetics industry in 2021 in terms of retail sales was 56860.5 billion yuan, with a compound annual growth rate of 1008%, the market size is expected to reach 81772.7 billion yuan, with a compound annual growth rate of 1008%
The price of domestic products has been upgraded, the layout is high-end, and the product innovation is driven by technology.
In the context of consumption upgrading, consumers' purchasing power has increased. High-end, effective brands continue to be sought after, and people's attention to products has reached 261%;At the same time, people's interest in skincare products increased by 15% month-on-month7%
Spread widely. Celebrity endorsements, live broadcast recommendations, Internet celebrities** and film and television variety show implantation have effectively stimulated cosmetics consumption, among which the effects on **, lipstick, skin care products and other products are particularly prominent.
2.2 Development trends.
Product trend: product is king, efficacy first.
Functional skin care products mainly compete around the four major functional tracks of repair and soothing, acne removal, anti-aging, and freckle removal and whitening. According to the statistics of users, in 2021, among the social ** efficacy, repair, soothing, and anti-aging increased the fastest, with year-on-year growth. 20%。According to the statistics of the Beauty Industry Research Institute, from October 2019 to September 2020, the market size of the main repair, soothing, anti-allergic, anti-aging, pore shrinking, whitening, freckle removal, and acne removal in the Tao platform was 421 302 168 138 7.1 billion yuan respectively.
R&D trend: core barriers, escort.
With stricter regulation and the gradual maturity of consumers' minds in skin care, core ingredient formulations will play an increasingly critical role in the homogeneous competition in the market.
2.3 Industry pain points.
The products are mixed.
Management chaos. **High.
2.4 Solution.
The results are outstanding. Mature operating mechanism.
Product portfolio. 3. Business model.
3.1 Operating model.
We look forward to seeing you there.