By the cohesion of the future. In the first year of the post-epidemic era, Jiajia Food, the "first stock of soy sauce", has quietly transformed in continuous self-transformation.
On December 28, the 2024 Dealer Strategic Development Conference of Jiajia Foods was held in Ningxiang, and more than 800 dealers from all over the country gathered at the scene.
Looking forward to 2024, Jiajia Foods has set the tone of the marketing strategy of "Gathering Strength from Zero to Harness the Future". Yang Zijiang, general manager of the sales company, explained on the spot: "Zero represents zero added products, and it also represents the determination of Jiajia Group to start from scratch and rebuild the market!"”
In the face of the increasingly competitive condiment industry, since the second half of 2023, Jiajia Foods has started to develop and change, and the results have been remarkable.
In terms of team building, the provincial sales companies of Jiajia Food have been optimized and adjusted, and the team has taken on a new look, which has greatly improved the combat effectiveness and professional level of the sales teamIn terms of talent management, we strive to introduce talents from the outside, learn from the excellent experience of the industry, and expand marketing thinkingIn addition, in order to adapt to the market environment and better serve marketing, the company has adjusted and upgraded the department setting up and division of labor of the sales company.
These changes are just the first stop in the food revolution in Canada. In 2024, Jiajia Foods aims at the two keywords of innovation and reform, and starts from three aspects:
First of all, the Jiajia Food Brand Center, Product Center, and E-commerce Department will exert greater potential energy to jointly promote the improvement of Jiajia's brand power and product powerSecondly, the company will establish a scientific management system, give full play to the role of the marketing department, the middle office and other functional departments, improve target management, strengthen process management and cost management, and ultimately achieve the company's market performance and market share improvementFinally, the company will continue to deepen the reform of the sales team, take performance as the guide, establish a talent evaluation system, and build a "sales army" with strong execution and high professionalism.
Starting from the brand strategy, in 2024, Jiajia Food will rejuvenate the brand through online and offline integrated communication.
On the one hand, Jiajia Foods will rely on the Internet platform to comprehensively lay out traditional e-commerce + interest e-commerce + community e-commerce, establish an online full-platform self-operated store coverage + 10,000 people broadcast matrix, and amplify online visibility and brand volume. At the same time, it will gradually change from traffic marketing to content marketing to promote the process of brand rejuvenation.
On the other hand, the company will continue to develop catering channels while enhancing the layout of the national KA system, and rapidly increase the market share of catering consumption by deepening the optimization of catering product matrix, customer development and channel operation.
In recent years, Jiajia Food has followed the trend of health and set up a banner of "zero additive" in the condiment industry. In 2019, the company launched a series of "salt reduction light soy sauce" productsIn 2022, the "Zero Additive" series will be launched, and in the same year, "Double 11" will be launched on the e-commerce platformIn July 2023, the "Salt Reduction and 0 Additives" series will be launched, including light soy sauce, dark soy sauce, aged vinegar, cooking wine, oyster sauce and other categories.
Externally exert brand output, and seek self-evolution inward. Jiajia Food said that in 2024, the company will go deep into the market to communicate with partners about market dynamics, and introduce corresponding policies according to local conditions to jointly deal with market problems.