Recently, the topic of "restaurants with low ratings may be more delicious" has been on the hot search, causing heated discussions among netizens.
Some netizens shared that he found that the ratings of really delicious stores were all 3Between 5 and 4 points, on the contrary, those high-rated stores do not have much special taste.
Many netizens agreed, and some netizens only looked for 35 4 points of the restaurant, the main focus of a "high score lightning protection".
Many netizens said that they have a few restaurants in their hometown, from snacks to big ones, and recommended them to countless relatives, friends, and classmates, and they all said that they were good, and they never thought of looking at online evaluations6。
Some review apps have score irrigation.
The background of this phenomenon lies in the fact that some review apps have scores and distorted praise rates. A lot of 4Restaurants with a score of 8 and thousands of reviews do not rely on delicious food to conquer diners, but rely on "off-board tricks" such as giving away dishes and providing discounts to brush up inflated reviews. When customers come to these stores because of their high ratings and popularity, but find that their dishes and services are lackluster, they will naturally be disappointed and wary of such online celebrity stores.
In the eyes of many merchants, in the case of the deep binding of the ** score and customer traffic, "brushing the score" may be a more "cost-effective" choice. After all, the taste of food is difficult to adjust, and under the traditional evaluation mechanism, some customers may not be motivated to write a good review even if they are satisfied with the taste. By giving away dishes and drinks, stores can more directly increase online popularity and praise rates, and then attract more customers. Objectively speaking, behind the behavior of some businesses who are keen to brush up on praise, there is not only the mentality of hoping to take shortcuts by marketing, but also the helplessness of being forced to follow the "volume".
Some restaurants don't pay attention to online ratings.
Many netizens come to a new place and look for a restaurant, and they generally pay attention to the restaurant's online ratings and user reviews.
However, for those merchants who value taste, the consumer groups around the local area are enough to cover the needs of restaurant operation, and generally do not pay much attention to online customer acquisition channels, so they rarely care about ratings and praise.
Normal diners rarely go to the Internet to give good reviews because of the deliciousness, unless they encounter a poor attitude and poor environment, and when they want to complain, they will speak out on the Internet.
To this end, young people are interested in 3Restaurants with a score of 5 and 4 will be more favorable, and the intuition is that these stores are "treasure stores" that are not marketed.
The consumption concept of modern young people has changed.
Modern young people's consumption concept is more rational and pragmatic, they no longer blindly pursue brand and high quality, but pay more attention to actual needs and cost performance.
Restaurants that don't have high ratings often have surprising dishes and services, as well as unique décor and dining environments. And those restaurants with low ratings are often more close to the people, and they can also provide good dishes and services.
In short, "3.The popularity of "5 Points" among young people is not an accidental phenomenon, but the result of a combination of factors. I also hope that this trend can wake up many merchants who are still pursuing false ratings, and only by gradually returning the restaurant review mechanism to the real can we guide merchants to return to their original duties of "cooking food well", and do not have to put too much energy into the bubble of "positive reviews".
Comprehensive**: China Youth Daily, Sina Weibo, Fast Technology.