Hot pot has always been a favorite food for consumers. From à la carte hot pot to self-service rotary hot pot, businesses are constantly changing hot pot tricks to cater to consumer preferences. No, the new top catering - small hot pot in cups has caused consumers to scramble to check in.
Cup-filled hot pot, as the name suggests, is a flavorful hot dish served in a cup. The "cup" of the cup-filled hot pot is similar to the heightened and thickened version of the instant noodle bucket, and the contents of the cup-filled hot pot are not much different from ordinary hot pot or even spicy hot pot and steamed vegetables, and the dishes are still those dishes, beef, vegetables, boiled meat slices, shrimp slippery, various meatballs, and fat beef ......Cup hot pot can be called the identity of "hot pot", and half of it is given by "soup base". The aroma of butter rising from the soup base rushes into the nasal cavity, awakening the olfactory memory of "eating hot pot". In addition to the butter pot base, the cup hot pot also has other signature soup bases: such as beef bone soup, Nikko tomato, tonkotsu soup, tom yum soup and other soup bases with local characteristics. The other half is hot pot dipping sauce. Dry saucer, oil dish, coriander and chopped green onion ......
It can be said that the pattern of hot pot is the container that holds the ingredients. Cup-filled hot pot emphasizes convenience, where people go to the cup, and roll up in the hot pot industry, with "the best out of the circle." In addition, the unit price of hot pot cups is far lower than that of dine-in, and it often only costs more than 30 yuan to eat. When it comes to doing activities, you can save another sum. Such a cost-effective ratio has made cup-filled hot pot the new lunch choice for migrant workers, and the stores have been quickly rolled out, in addition to pure takeaway stores, many street stores and shopping mall stores have also been opened.
However, although the hot pot cup quickly stood out with its "novelty", it does not mean that it can be favored by consumers for a long time. No matter how the form changes, its essence is that the hot pot category tries to balance the two dimensions of efficiency and experience - not only to be efficient, but also to retain a sense of value and experience. Therefore, if you want to maintain your competitiveness, you need to continue to innovate in cups.