[**Beijing**].
At the press conference, Lei Jun introduced Xiaomi's first new energy vehicle SU7. Courtesy of Xiaomi Auto.
Yesterday, as two cars drove into the stage of the press conference in an unmanned state, the first Xiaomi car SU7 was unveiled, and Lei Jun also released his re-entrepreneurship declaration - to build a "dream car comparable to Porsche and Tesla".
54-year-old "entrepreneurial model worker" Lei Jun is on the road again. "After 15 to 20 years of hard work, Xiaomi will become one of the top five car manufacturers in the world and strive for the comprehensive rise of China's auto industry. Lei Jun said at the press conference.
In 2010, Lei Jun, who already has multiple identities such as chairman of Kingsoft and angel investor, drank millet porridge with more than 10 start-up members and entered the mobile phone market. Since then, Xiaomi has subverted the traditional mobile phone industry in many ways and has grown to become the world's largest smartphone market in terms of shipments.
3. The world's top 500 enterprises with an annual R&D investment of nearly 20 billion yuan.
The car-making industry has a long cycle, large investment, and high risk, so why does Xiaomi, which has achieved great success, still "get involved in risks"?In an interview, Lei Jun explained the reason: when he got the research report of the preparatory team, he was shocked by the conclusion - smart electric vehicles have been integrated with the consumer electronics industry, and if you don't participate, you will fall behind in the tide of the times.
The tide is surging. In the first 11 months of this year, the cumulative sales of new energy vehicles in China have reached 83040,000 units, a year-on-year increase of 367%, with a market share of 308%。
At the press conference, Xiaomi Auto announced five core technological progresses: in key areas such as electric drive, battery, large die-casting, intelligent driving and intelligent cockpit, self-developed technology has achieved many "firsts", and has complete intelligent manufacturing capabilities for the automotive industry. However, as a newcomer to the automotive industry, entrants face many challenges in terms of market development and technical breakthroughs. Some people in the industry have proposed that the Kirin battery released by CATL last year is equipped with cell inversion technologyIn addition to Tesla, which leads the integrated die-casting technology, Xpeng's 12,000-ton integrated die-casting production site has been unveiled.
We are well aware of the complexity of the new energy vehicle industry, and we know that it is not easy to open up, so I would like to pay tribute to the pioneers of China's new energy vehicle industrySincere tribute to companies such as BYD, NIO, Xpeng, Ideal, Huawei and CATL!Lei Jun posted on the eve of the press conference, and the high-rise screens in many cities then played advertisements for Xiaomi to pay tribute to its car peers.
In the century-old track of the automotive industry, there is no shortcut to entrepreneurship. Lei Jun said that it is necessary to start from the underlying core technology and build a good car seriously. At present, Xiaomi Auto has invested more than 10 billion yuan in R&D in the first phase, with a total of more than 3,400 engineers in the R&D team and thousands of technical experts in key fields.
In November 2023, the Ministry of Industry and Information Technology (MIIT) issued the 377th batch of "Announcement on Road Motor Vehicle Manufacturers and Products", of which two "Xiaomi" pure electric vehicles are listed. According to the announcement information, the production address of Xiaomi brand cars is located in the Beijing Economic and Technological Development Zone.
After the press conference, Lei Jun and Xiaomi's smart car dream road also officially set sail from Beijing.
I believe that one day, there will be Xiaomi cars on every road in the world. Lei Jun, who stood in the spotlight of the press conference, was full of confidence.
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