With its unique business model, the mobile game successfully broke the traditional MMO game that only focused on values, and instead met the needs of players by selling fashion. Compared to traditional numerical games, this model has been a huge success in the market and has opened up a whole new path of profitability for MMO games.
For a long time, traditional MMO games have relied on selling values to generate revenue.
Players need to buy props and equipment by topping up to gain higher combat power and competitiveness in the game. However, this model often leads to injustice within the game, allowing some players to stand out while others feel powerless and bored in the game.
The advent of the mobile game "Against the Cold" has changed this situation. The game abandons the model of selling stats, and instead uses fashion as the main point of sale.
Costumes are highly valued in the game, not only to make players stand out in appearance, but also to give them more satisfaction and pride. At the same time, in order to cater to the needs of players, the game will set the ** of fashion in the middle and lower range or even as low as 6 yuan, so that more players can easily buy their favorite fashion.
This business model, which uses fashion as the main point of sale, has been warmly welcomed by the majority of players.
Players are buying a variety of costumes, making the game a huge success in the market. At the same time, the game has also introduced more top-up options to meet the needs of different players. Whether it is a player with a small deposit or a player with a large deposit, you can find a recharge method that suits you, so that more players are willing to pay for the game.
One aspect of the success of the business model of the mobile game is that it is affordable and affordable for more players.
On the other hand, it's also about giving players more options. Whether players are looking for power or appearance, they can find something they are interested in in the game, which creates an urge to pay for it. The success of this business model not only brings huge commercial value to the mobile game, but also opens up a new way for the MMO game to make money.
Overall, the mobile game "Against the Cold" has achieved great success by completely not selling values, and using fashion as a point of sale.
Not only does it meet the needs of players, giving them more choice and satisfaction, but it also makes more players willing to pay for the game. The success of this business model has refreshed the perception of traditional MMO games, proving that games can be profitable even if they don't sell at all. It is believed that in the future, more and more game developers will learn from this business model to provide players with a better gaming experience.
As an MMO game developer, innovation is the goal pursued by every team, and the success of the mobile game "Against the Cold" has undoubtedly given a new inspiration to the entire industry.
Traditional MMO games usually focus on the player's character attribute values, and improve their strength by constantly fighting monsters and leveling up. Although this model was once popular, it also had certain problems. Many players feel that the game has become a boring cycle of "farming values", ignoring the entertainment value and immersion of the game itself. The mobile game "Against the Cold" breaks this tradition by completely not selling values, allowing players to re-experience the fun of the game.
For one, the game is centered on fashion, and you can get satisfaction by buying it. Compared to traditional stat boosts, costumes can give a character a unique look and personality, allowing players to show off their style in the game. In this way, players are no longer just looking for attribute improvements, but focus on creating their own unique image. Whether it's gorgeous robes, delicate armor, or chic hairstyles and gorgeous headdresses, players can be the center of attention in the game.
The novelty of this method attracts a large number of players to the game, and also makes them willing to pay for a unique look.
Second, the setting of fashion ** is also one of the key factors for the success of the mobile game "Against the Cold". Compared with other games that sell fashion, and even some fashions are expensive, this game sets the fashion in the middle and lower range or even super discounts. In this way, it not only greatly reduces the purchase threshold of players, but also increases the desire of players to buy.
What's more, this super discount gives players more recharge options. Instead of just paying for high-end fashion, you can enjoy low-priced, value-for-money fashion skins, so that more players are willing to spend in the game, which brings a steady stream of motivation to the game's profitability.
The success of the mobile game has not only benefited other game companies, but also opened up new avenues for the entire gaming industry.
In the past, many people believed that in order for an MMO game to be profitable, it must sell values, which has become the inertial thinking of games. However, with its unique fashion sales model, the mobile game proves that it is possible to make a profit without selling at all. This has made other game developers re-examine their product positioning and monetization models, and has also brought more possibilities for the development of MMO games.