Among the independent high-end seven heroes, the current best growth trend is Ideal and Xingtu Automobile, of which Ideal, as a new force in car manufacturing, ranks first in the sales list. It is really commendable that Xingtu Automobile continues to maintain rapid growth while only selling fuel vehicles.
Li Auto's performance in 2023 is indeed very strong, and when NIO and Xpeng and other peers are still losing serious losses every time they sell a car, Li Auto is the first to make a profit, which is indeed remarkable. But at the same time, the marketing cost of Li Auto is not low, and it is also a hot topic in the car circle.
Recently, the information about flight attendants changing careers to do car sales has become a hot topic, and the flight attendants have changed careers to sell cars, and they have chosen ideal cars.
In the same time, a topic has become a hot topic, and there will be traces of some people behind it, and the flight attendants who changed careers to do sales and chose Ideal Automobile, the logic behind this topic seems to be difficult to understand.
So some people in the automobile circle say that the ideal is really awesome, even in the salesman, you can find a topic of communication.
It is obviously not logical for a flight attendant to switch careers to car sales. Because at present, whether it is car sales or real estate sales, as long as the work clothes are suits, it is basically the most difficult kind of work, not to mention the long working hours, and it is difficult to serve customers It is also a headache. Moreover, car sales are basically jobs with no basic salary, and if you want to make money, you have to rely on sales.
Although flight attendants are no longer mysterious, the requirements for being a flight attendant are still not low, especially in terms of image and temperament. So in China, flight attendants are basically synonymous with beauty.
In China, beautiful women never worry about a good job, and how can a person who has been a flight attendant go to car sales? Therefore, this wave of ideal transmission is somewhat ambiguous. The cost of transmission is obviously not low.
Li Auto announced to the outside world, saying that its cost control in marketing is very good, which means that my sales rely on products, not advertising. However, the executives of Weilai Automobile gave a public response, that is, to promote it on Douyin, the total communication cost of several models of Li Auto also exceeded 90 million, saying that the marketing cost is low, which is obviously not logical.
And ask a group of flight attendants to do promotion, if you really want to let the flight attendants go to the exhibition hall to show it, this idea and cost are obviously not low.
Therefore, flight attendants change careers to do sales, and they all choose ideal cars, this gimmick is very attractive to those who like flight attendants. But for the average consumer, it feels a little inexplicable and even disgusting. I buy a car, you let a flight attendant serve me, how big is your profit?
Although it is not logical, this communication effect is still good, after all, flight attendants will inexplicably have a special ** and charm for many male customers.
Is the secret of the growth of Li Auto's sales a beauty trick? Unknown. Perhaps, this is the secret of the soaring sales of Li Auto**?
What do you think? Interactive discussions are welcome.