Bangkok has recently been illuminated by the light of the festival. The colourful Christmas tree is a sight to behold in the city's shopping mall, and the festive vibe is quite strong.
Bangkok's shopping malls have carried out a series of festivals to not only hope that tourists will be happy during this time, but also hope that tourists will spend more.
Of course, this time also coincides with the peak tourist season in Thailand, with a large influx of foreign tourists into the city.
Entrepreneurs in the retail industry estimate that sales will double in the fourth quarter compared to other quarters.
Centralworld, Bangkok's famous city shopping mall, is hosting a special event "Central World the Greatest Celebration 2024".
The highlight is the beautifully decorated Christmas tree, which is covered with colorful lights.
In addition, the event features Thailand's largest Pokémon display, showcasing a giant 15-meter-tall Pikachu, which is a spectacle not to be missed. Especially for anime lovers.
The festival kicks off on November 28 and will last until January 2, 2024. One of the highlights is CentralWorld's three-wheeled Pikachu Dance & Parade Celebration, which will begin at 1 p.m., 3 p.m., and 6 p.m. in the Beacon Zone on December 2-3.
Nattakit Tangpoonsinthana, Vice President of Central Pattana, said, "In the fourth quarter, Central Pattana allocated a total marketing budget of 600 million baht for organizing important celebrations throughout the peak season.
One of its major features is the "Pokémon Outbreak Acquisition Event" held in cooperation with the Japanese Pokémon Company, which arranges Pikachu in 39** shopping malls across the country, including a huge 15-meter inflatable Pikachu, equivalent to a three-story building, located in front of the **World Business Center.
The mall expects a 25-30% surge in customer numbers during this year's holiday season.
At the same time, other shopping malls such as Central Embassy have joined in to create a festive atmosphere and make their malls a place of joy and happiness.
The decoration includes Christmas trees and light displays in various areas. "Let's Celebrate 2024" Campaign:
The Greatest Gift of All" will attract visitors from Friday until January 7, 2024.
The content is organized by this look at Thailand, material **Bangkok Post, khaosod
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