With the rapid development of cyberspace, the phenomenon of cyber black public relations is becoming more and more rampant. The loss of malicious attacks on the brand reputation of enterprises is incalculable. Although technological progress has brought many conveniences to people, it has also allowed those who spread rumors to play to their strengths. In the face of the intricacies of the online world, we can only treat the symptoms but not the root cause even if we make great efforts.
Only by working together can we turn the situation around. BYD announced on the 3rd that it would adjust the reward for whistleblowing, which undoubtedly injected a boost into the righteousness of the Internet. As a benchmark brand in the industry, this initiative will surely have a positive demonstration effect. In the face of the challenges of transformation and development, BYD has laid a solid foundation and won the hearts of the people. Let's wait and see, and a better cyberspace may be just around the corner.
BYD reported the details of the reward
Since the opening of the BYD Online Reporting Center, dozens of public relations reports related to crime have been accepted. The processing mechanism is becoming more and more mature, and on December 3, it was announced that the maximum reward would be increased to 5 million yuan, and the tracking period for key clues would be extended to one year. The reporting channels maintain online entrances such as WeChat***, and offline service windows are also added. BYD said that in order to encourage whistleblowers to actively cooperate with the investigation, the bonus will be confirmed according to factors such as the clarity of the facts of the case and the size of social influence. BYD is maintaining close communication with the public security, judicial and other departments, and actively promoting the handling of relevant cases in accordance with the law.
Industry statement
Many peers have expressed their support and followed BYD's example. NIO Group, a new energy vehicle company, issued a statement on its official blog that it will adjust the reward for online reporting to a maximum of 3 million yuan. Didi, a ride-hailing platform, also said it would open a whistleblowing channel and set up heavy rewards to clean up harmful information and maintain fair competition. According to the analysis of industry insiders, BYD's move is a precedent, which will help form a strong joint force to combat online rumors, so that more companies dare to respond to the crisis head-on.
Case examples
Earlier, a well-known new energy vehicle manufacturer was attacked by serious online rumors, which involved a number of issues related to product quality and technical level. The rumor quickly spread on social platforms, causing the company's market value to evaporate tens of billions of yuan. Subsequently, the company issued an emergency statement to refute the rumors, and sales also declined to a certain extent. Experts pointed out that the economic and social losses caused by online rumors cannot be ignored, and called for the establishment of a long-term response mechanism. BYD's move is an important attempt.
**Statement
The Network Market Supervision and Administration Bureau of the Ministry of Commerce affirmed BYD's reward for whistleblowing. He revealed that the bureau is studying and improving the law enforcement system of the online market and will severely crack down on the creation and dissemination of commercial rumors. This year, the bureau, together with the public security and other departments, smashed a number of online rumor production gangs, successfully rescued a number of suspected online black public relations incidents, and recovered hundreds of millions of yuan in economic losses for dozens of enterprises.
Effect analysis
Industry insiders pointed out that rewards for whistleblowing can play a certain deterrent role for perpetrators. However, cracking down on online rumors requires both the symptoms and the root causes, and it is difficult to fundamentally solve the problem by relying only on enterprises and social forces. Improving the legal system and strengthening law enforcement are the key. At the same time, it is also necessary to improve the public's ability to recognize and prevent rumors, and enhance their judgment and resistance. Only by taking multiple measures can we reverse the situation and jointly build a clean cyberspace.
Conclusion:
The problem of cyber PR is very tricky, but the difficulties will be overcome. BYD's move is worthy of praise. Let's continue to work hard to make cyberspace a better place.
Comment section:
Some netizens said: I really didn't expect BYD to offer such a high reward, it seems that it is a bloody investment. This is a powerful method, which can not only buy people's hearts, but also deter gangsters, and I hope other companies can follow suit.
Some netizens also said: It is difficult to rely on the power of enterprises alone to spread rumors on the Internet, and the key is to improve the legal system so that rumor-mongers have nowhere to hide. Only in this way can we solve the problem at the root.
Some netizens said: This incident reflects the importance of governance, and it cannot be left to its own devices just because of the development of network technology. We must start with ourselves and improve our ability to recognize and guard against rumors, so that rumors have nowhere to take root.
In summary, the author believes that the positive significance of this initiative is obvious. We need to work together in all sectors of society to make the creation and spread of rumours pay their due. At the same time, the network environment is continuously optimized through a combination of technology and regulations, so that real information can flow as widely as possible. The governance of cyberspace requires the participation of all people, and every citizen should contribute to it.
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