Kuaishou Advertising This article mainly focuses on the billing method of Kuaishou Advertising, account opening qualifications, the main display styles of advertising, suitable industries, and the account opening process and placement qualification requirements of 5 industries. And these 5 industries need to pay attention to the problems in the process of Kuaishou advertising, as well as what type of Kuaishou advertising is suitable for delivery, how much money can be delivered, etc., this article has a very professional introduction, high-quality content, I hope you will have more help after browsing this article, if there is more relevant content about Kuaishou advertising, you can *** Juxuan Network!
Kuaishou advertising: activation, billing, qualifications and industry case analysis
I. Introduction
With the continuous development of the short ** market, Kuaishou has gradually stood out with its unique content form and user experience. In order to meet the needs of advertisers and promote the commercialization process, Kuaishou has launched a rich advertising business. This article will analyze in detail the billing method, account opening qualifications, main display styles and industries suitable for advertising in Kuaishou, and provide specific account opening processes and delivery qualification requirements for five industries, and finally, the problems that need to be paid attention to in the delivery process and budget suggestions.
2. Billing method of Kuaishou advertising
Kuaishou's advertising billing mainly adopts two methods: CPM (pay-per-thousand-impressions) and CPC (pay-per-click).
CPM billing method.
Pay-per-impression means that advertisers only pay for the actual number of times their ads are shown on the Kuaishou platform.
Billing method of CPC.
Pay-per-click means that advertisers only pay for the actual number of clicks a user has on an ad.
3. Qualification requirements for opening an account
To place ads on the Kuaishou platform, advertisers need to provide the following qualifications:
Business license: Must have a valid business license, and the business scope includes advertising-related business.
Legal person ID card: A copy of the legal person's ID card is required.
Creatives: Eligible creatives are required, including **, and copy.
Other relevant qualifications: If special products or services are involved, corresponding qualification certificates are also required.
Fourth, the main style of advertising
Kuaishou's main advertising styles include:
In-feed ads: Integrate ad content into the user's browsing process to increase the reach and acceptance of ads.
App open ads: Ads that appear when a user opens the Kuaishou app, with a high rate.
Detail page ads: Ads that appear when a user views a detail that can provide more information to the user.
Sticker ads: Ads that appear in the form of stickers, which are fun and interactive.
5. Analysis of industries and examples suitable for delivery
The following five industries have high adaptability to advertise on the Kuaishou platform:
E-commerce industry: Through targeted delivery and precise reach, the e-commerce industry can achieve better conversion results. For example, an e-commerce brand has successfully increased the rate and sales of its products by placing in-feed ads. The specific account opening process includes submitting qualification certificates such as business license and legal person ID card, and paying according to CPC or CPM. The issue that needs to be paid attention to during the delivery process is to ensure that the ad creative matches the physical product and avoid misleading consumers.
Tourism industry: through vivid ** content to show tourist attractions, hotels and special food, etc., can attract the attention of a large number of potential tourists. For example, a tourist attraction has increased its visibility and ticket sales by running splash ads and in-feed ads. The specific account opening process requires the provision of relevant qualification certificates such as the tourism business license, and the payment shall be made in accordance with the CPM method. The issue to be aware of during the delivery process is to ensure that the ad content is authentic and not exaggerated.
Education industry: Through targeted delivery and precise reach, the rate and conversion rate of education products such as education and vocational training can be improved. For example, an education platform successfully attracted more potential learners by placing in-feed ads and detail page ads. The specific account opening process requires the provision of relevant qualification certificates such as the education business license, and the payment is made in accordance with the CPC or CPM method. One thing to keep in mind is to make sure that your ad content complies with education regulations and policies.
Financial industry: Through targeted delivery and precise reach, the ** rate and conversion rate of financial products can be improved. For example, a financial institution successfully increased brand awareness and business volume by running in-feed ads and splash ads. The specific account opening process requires the provision of relevant qualification certificates such as financial business licenses, and the payment is made in accordance with the CPM method. The issue to be aware of during the delivery process is to ensure that the ad content is compliant and the risks are manageable.
Catering industry: fully display the special dishes, environment and services of catering enterprises in the form of short ** to attract the attention of potential consumers. For example, a restaurant chain successfully increased brand awareness and foot traffic by running in-feed ads and sticker ads. The specific account opening process requires the provision of relevant qualification certificates such as catering service licenses, and payment in accordance with the CPC or CPM method.
6. Budget proposal and effect evaluation
For advertisers with limited budgets, there are some strategies to improve the effectiveness of their ads: First, clarify the advertising objectives, such as increasing brand awareness and attracting potential customersSecondly, choose the appropriate advertising form and billing method according to the target audienceFinally, pay close attention to the delivery data, adjust and optimize the advertising strategy in time to improve the advertising effect and return. In general, the e-commerce, travel, and finance industries have relatively high advertising budgets, while the education and catering industries have relatively low budgets. In order to evaluate the effectiveness of ad delivery, advertisers can pay attention to indicators such as volume, click-through rate, and conversion rate, and optimize and improve them based on data feedback.