In-feed ads Are Kuaishou in-feed ads suitable for the travel industry?The result?This article mainly focuses on the analysis of the historical effect of the tourism industry on Kuaishou, as well as the process and account opening fee of the tourism industry to open an advertising account in Kuaishou, and the qualification requirements for the tourism industry to open an advertising account in KuaishouIf there is more content related to Kuaishou advertising, you can *** Juxuan Network!
Analysis of the adaptability and effect of Kuaishou information flow advertising to the tourism industry
1. Historical analysis of the advertising effect of the tourism industry in Kuaishou
As one of the largest short ** platforms in China, Kuaishou has a huge user base and advertising potential. The tourism industry has a long history of advertising in Kuaishou, and it has also achieved certain results.
Broad user reach: Kuaishou has users of all ages and geographies, which allows travel industry ads to reach more potential audiences.
Strong interactivity: The combination of Kuaishou's short ** form and information flow advertising makes the advertising content more acceptable to users and interactive.
Good conversion effect: Through targeted delivery and precise reach, advertisements in the tourism industry can often achieve better conversion results on the Kuaishou platform.
2. The process and account opening fee of opening an advertising account in Kuaishou in the tourism industry
Activation process:
1) Contact the Kuaishou advertising sales team or ** merchant to understand the relevant policies and procedures of advertising placement.
2) Submit relevant qualification certificates, such as business licenses, tax registration certificates, etc.
3) Sign the advertising contract and pay the account opening fee.
4) Open an ad account and upload ad creatives.
5) Set an advertising plan, including time, budget, targeting, etc.
6) Wait for the ad to be approved and officially launched.
Account Opening Fee:
Kuaishou's account opening fee depends on the size and duration of the advertisement, generally speaking, the account opening fee in the tourism industry is 5,000 yuan. The specific cost also needs to be communicated in detail with the Kuaishou sales team or Kuaishou advertisers.
3. Qualification requirements for the tourism industry to open an advertising account in Kuaishou
Business license: Must have a valid business license, and the business scope includes tourism-related business.
Tourism business license: such as travel agency business license, tour guide certificate, etc.
Tax Registration Certificate: A valid tax registration certificate is required.
Other relevant qualifications: If it involves special tourism projects, it is also necessary to provide corresponding qualification certificates, such as rock climbing, diving, etc.
Fourth, the adaptability analysis of Kuaishou information flow advertising to the tourism industry
Short-form adaptation to tourism promotion: Kuaishou's short-form is very suitable for the publicity needs of the tourism industry, and can attract the attention of users by displaying tourist attractions, hotels, special foods, etc. through vivid content.
In-feed ads increase reach: In-feed ads can integrate ad content into users' browsing process to increase the reach and acceptance of ads. For the travel industry, this means that more potential users are able to see and learn about relevant travel products and services.
Targeted delivery to improve conversion rate: Kuaishou's information flow ads support targeted delivery, which can be accurately placed according to users' interests, geographical location and other factors. This can help increase the conversion rate and ROI of your ads.
Social attributes enhance interactivity: As a social platform, Kuaishou has strong social attributes. Advertisements in the tourism industry can take advantage of this feature to attract users' participation and sharing through interactive methods such as comments and likes, and further expand the spread of advertising.
Data feedback to optimize the advertising strategy: Kuaishou provides a wealth of data feedback tools, and advertisers can adjust and optimize the advertising strategy in a timely manner based on the delivery data to improve the advertising effect. For the travel industry, this means being able to make targeted optimizations and improvements based on user feedback and data analysis.
Cost-effective considerations: Compared with traditional advertising methods, Kuaishou information flow advertising has a relatively low cost and high cost performance. This gives small and medium-sized tourism businesses the opportunity to advertise and promote through the Kuaishou platform.
V. Conclusions and prospects
Through the analysis of the historical effect of the tourism industry's information flow advertising in Kuaishou, the account opening process and fees, and the qualification requirements, it can be seen that Kuaishou information flow advertising has a high adaptability to the tourism industry. In the future, with the continuous development and innovation of the Kuaishou platform and the continuous prosperity of the tourism industry, the cooperation between the two will be closer and jointly promote the development and progress of each other.