Cultural tourism giant**
1. Airbnb releases global travel trends
Airbnb recently revealed 24 popular destinations for 2024 based on platform data to gain insights into the New Year's travel wishes and hotmap of global travelers. Among them, Japan topped the list of the most popular destinations in 2024, with Tokyo, Osaka and Kyoto making it to the top 24 destinations, Paris, France, soaring in popularity due to sports events, and Rio de Janeiro, Brazil, successfully reaching the list with the unexpected encounter between the Brazilian Carnival and the Chinese New Year holiday. And in China, Airbnb China data shows thatIn the upcoming "longest Spring Festival holiday in history", the search popularity of Chinese users planning to travel abroad has soared to more than 14 times year-on-year, and the year-on-year growth rate will further expand on the basis of the "Super ** Week" in 2023. The growing demand for outbound travel may be released at a rapid rate in 2024.
2. The Jilin Provincial Department of Culture and Tourism and Gaode Map jointly launched the "Self-driving Tour Boutique Route Guide".
Recently,The Jilin Provincial Department of Culture and Tourism and Gaode Map jointly launched the "Jilin Province Self-driving Tour Boutique Route Guide", relying on the province's characteristic resources in winter and summer, and launched 8 location-based self-driving tour brand routes and more than 100 key tourism scenes in Jilin Province, which tourists can freely combine according to the season, geographical location, resource type, etc. It is understood that the Jilin Provincial Department of Culture and Tourism closely follows the needs of tourists for self-driving travel, relies on the smart cultural tourism service capabilities of AutoNavi Map, builds a guide page for self-driving tours in Jilin Province, sets up voice broadcasts of Jilin self-driving high-heat tourist attractions, and integrates Jilin's cultural and tourism resources through a number of measures such as the large-traffic promotion of Gaode Map, so that more people can see the snowy Jilin and 22 Jilin.
3. Fliggy released the "2023 Car Rental and Self-driving Travel Report".
Recently,According to the 2023 Car Rental and Self-Drive Report released by Fliggy, the number of domestic car rental orders in 2023 increased by 167% year-on-year, and increased by more than 10 times compared with 2019, setting a new record. Among them, the Mid-Autumn Festival and National Day holidays and Double 11 set the peak of holiday bookings during the year and the peak of single-day bookings during the year, respectivelyThe proportion of post-90s orders increased from 35% last year to 39%, and they are the main force of car rental and self-driving tours. The proportion of post-00s grew the fastest, increasing by more than 5 percentage points during the year. The post-90s and post-00s generations have accounted for half of the car rental consumer groups. It is reported that in 2023, more than 70% of the orders of car rental merchants on the Fliggy platform will double year-on-year, and at present, Fliggy Car Rental has attracted more than 2,000 car rental companies to settle in, providing nearly 10,000 models, and car rental services covering more than 200 countries and regions around the world.
Destination Investment Barometer
1. Jilin and Xinjiang signed a strategic cooperation framework agreement
Recently, the Jilin Provincial Department of Culture and Tourism and the Xinjiang Uygur Autonomous Region Department of Culture and Tourism signed a strategic cooperation framework agreement in Changchun to further implement the "Strategic Cooperation Framework Agreement between the People of Jilin Province and the People of Xinjiang Uygur Autonomous Region to Jointly Create a Pilot Zone for the High-quality Development of China's Ice and Snow Economy (Changbai Mountains and Altai Mountains)" and the relevant achievements of the "Symposium on Counterpart Support Work between Jilin Province and Xinjiang Uygur Autonomous Region", and accelerate the in-depth exchanges and cooperation between Jilin and Xinjiang provinces and autonomous regions in the cultural tourism industry. The two sides will carry out in-depth exchanges and cooperation in seven key cooperation areas, including strengthening regional cooperation in ice and snow tourism, carrying out cooperation in the ice and snow tourism market, promoting cooperation in ice and snow sports events, promoting the development of ice and snow culture, strengthening cooperation in ice and snow equipment innovation, promoting the training and exchange of ice and snow talents, and establishing a linkage working mechanismWe will give full play to the advantages of tourism resources of the two provinces and regions, comprehensively deepen in-depth cooperation in the ice and snow industry, and then promote the common and high-quality development of the ice and snow economy of the two provinces and regions.
2. China's first group standard for the construction of beautiful islands was released
Recently, the "Beautiful Island Construction Specification" group standard conference sponsored by the China Association for Standardization and the Zhoushan Municipal Bureau of Agriculture and Rural Affairs was held in Hangzhou, ZhejiangBy means of standardization, the construction requirements and contents are put forward from various aspects such as industrial development, ecological livability, rural civilization, effective governance, people's livelihood services, and factor guarantees, so as to provide normative guidance for the construction of beautiful islands and promote the healthy, sustainable and high-quality development of domestic islands. It is reported that the standard is an important starting point for deepening the "Ten Million Project" in the new era and implementing the construction of beautiful islands, an important technical element to ensure the construction of beautiful islands, and an implementation guide to guide the construction of beautiful islands.
3. Anhui will accelerate the construction of a strong province with high-quality tourism
Recently, Anhui held a high-quality tourism province construction and cultural tourism industry "double recruitment and double introduction" scheduling to promote the TV conference. The meeting proposed that all localities should pay close attention to the construction of major cultural and tourism projectsFocusing on the attraction of large scenic spots, large projects, large enterprises and professional talents and teams, we will innovate ideas and methods, vigorously cultivate new models and new formats, make up for shortcomings, and promote "double recruitment and double introduction" to achieve new breakthroughs. Pay close attention to the consumption of cultural tourism, carefully organize a series of activities of "Our Festival - Happy New Year", carefully plan key cultural and tourism activities next year, strengthen external promotion, vigorously attract tourists to Anhui, and further heat up the cultural tourism market in Anhui. Pay close attention to the management of tourism safety and scenic spots at the end of the year and the beginning of the year, carry out investigation of safety risks and hidden dangers, strengthen the supervision of the tourism market, and improve the level of management services. Focus on the key tasks of a strong tourism province, strengthen scheduling and supervision, implement the responsibilities of all parties, improve policies and measures, strengthen coordination and linkage, and promote the construction of a strong province with high-quality tourism to achieve greater results.