The integration of culture, tourism and sports has drawn a new picture of high-quality development
Danshan clear water dragon and tiger leap, sea of clouds and beautiful ancient peaks. It is a national 5A-level tourist attraction, a world natural heritage, a global geopark, and a ...... of "China Taoist Capital and Taoist Ancestral Garden".Whether it is tourism or culture, as one of the leaders of Jiangxi's mountains, Longhu Mountain is honored.
With the continuous heating up of the national cultural tourism market, Jiangxi Longhu Mountain Scenic Area has quietly risen in the integrated development of culture and tourism, and has "broken the circle" in the struggle to solve problems. Behind this is the "ambition" of Longhu Mountain's high-quality development - to sing the brand of "Dragon and Tiger World" and create a world-class tourist destination with Taoist culture.
From January to October this year, the Longhu Mountain Scenic Area received a total of 2,430 tourists190,000 person-times, a year-on-year increase of 19027%, the tourist popularity of the scenic spot ranks in the forefront of 5A scenic spots in Jiangxi Province. The scenic spot won the 2023 "China's 5A-level Scenic Area Brand Influence" award, the annual cultural and tourism integration demonstration project, was selected as the "100 Must-Visit Places of Interest" released by China National Geographic Joint Station B, and won the title of "Self-driving Tour Base" awarded by the first batch of famous scenic spots in Jiangxi Province and Jiangxi Provincial Tourism Association. The influence of the whole network has been at the top of the list for many times.
The integration of culture and tourism builds a "new pattern".
One mountain hides four realms, and one has been passed down for thousands of years. "The clear water Danshan shows its inside, the ancient road rhyme is beautiful, the rich humanities and the wonderful natural landscape complement each other, and build the unique historical heritage and humanistic characteristics of Longhu Mountain, ** General Secretary inspected Jiangxi and praised "Dragon and Tiger World", making Longhu Mountain more dazzling.
In recent years, Longhu Mountain Scenic Area has fully excavated the unique advantages of cultural resources, comprehensively sang the brand of "Dragon and Tiger World", insisted on promoting tourism with culture and promoting culture with tourism, and actively promoted the in-depth integration and development of culture and tourism.
On the one hand, efforts should be made to stimulate the innovation and creativity of Taoist culture, and promote the explicit, popular, and experiential nature of Taoist culture by restoring historical imprints, so that the cultural landmark of "Dragon and Tiger in the World" can enter the public eye. In November this year, the protective facilities and display projects of the ruins of the Qing Palace were officially opened to the public, becoming another new cultural landmark in the Longhu Mountain Scenic Area, attracting tourists to come. A large number of projects such as Longhushan Taoist College, Moral Corridor, and Taoist Medical Center have been completed one after another, extending the cultural and tourism industry chain, promoting the integrated development of cultural tourism and characteristic industries, and making Taoist culture into a tourism product that can be seen, heard and experienced.
On the other hand, through the creation and arrangement of artworks, it fully interprets the profound connotation of "Taoism is absolutely sacred, yin and yang are wonderful". The large-scale landscape live performance "Dream Dragon and Tiger Mountain" continues to be popular, with an average annual audience of 180,000 people, and won the first place in Jiangxi Province.
1. The second "Golden Azaleaend" Award, Beautiful China's Best Cultural Tourism Performing Arts Brand and many other honors. In addition, the scenic spot also cooperated with Xinhua News Agency to shoot a large-scale documentary "Dragon and Tiger in the World", and jointly filmed the film and TV series "Sword in the Snow", "Longhu Mountain Hanging Coffin", "Longhu Mountain Zhang Tianshi", "Under the Alien" and so on. At the same time, the scenic spot further deepens exchanges and fully demonstrates the unique charm of "Dragon and Tiger World". We will build high-quality cultural tourism routes such as research, cultivation and enlightenment in Longhu Mountain, carry out a series of research activities on the theme of "root-seeking journey" for young people at home and abroad, and launch the interpretation of the opening ceremony of the Heavenly Master's Mansion. For 12 consecutive years, it has held the Cross-Strait (Yingtan Longhu Mountain) Provincial Cultural Forum, and carried out tourism promotion activities in Hong Kong, Indonesia, Cambodia, Malaysia, etc., building a bridge to promote the exchange of excellent traditional Chinese culture.
Abundant business formats to activate the "new engine".
Based on the resource endowment, cultivating and developing new formats and new ways of playing is the secret of the cultural tourism industry in Longhu Mountain Scenic Area moving towards the "fast lane" of high-quality development.
Over the years, relying on the unique resource advantages, Longhu Mountain Scenic Area has carefully built a tourism brand of "spring flower appreciation, summer summer escape, autumn style, winter health care" around the characteristics of different seasons, and promoted the integrated development of "tourism + culture", "tourism + sports", "tourism + health care" and "tourism + agriculture", promoted the combination of tourism and cultural creativity, rural revitalization and sports events, and created a "full-time, all-regional, all-age" tourism format. Rural tours, outdoor tours and other "flowers" transformation.
The scenic spot deeply excavates tourism resources, takes activity drainage as a breakthrough in tourism promotion, and innovatively organizes characteristic brand activities and festivals, forming a good atmosphere of "monthly activities, every season is wonderful". In 2023, a total of more than 20 large-scale cultural, tourism and sports activities will be carried out, attracting more than 100,000 people, and achieving very good brand and social benefits. Deeply cultivating "sports + tourism", it has carried out "sports + tourism" activities such as the Winter Swimming Invitational Tournament, the Sports Dance Open Competition, the Square Dance Invitational Competition, the Fluorescent Night Run, the International Rock Climbing Challenge, the Marathon Competition, and the "Qigong and Qi Dance Competition".New Year Heroes, the 4th Flower Dynasty Festival series of activities, Internet celebrity camping festival, Mid-Autumn Festival and National Day Xianxia Week activities and other festivals;Beer festival activities, animation carnival activities, special brand activities. At the same time, adhere to the big marketing strategy, online and offline efforts, to create a new publicity matrix of Longhu Mountain. Through online planning of online topic marketing, online live broadcast and other measures, we continue to build the topic of Longhu Mountain Scenic Area, and so far, the total amount of online publicity has exceeded 1.28 billion.
Continuously expanding the "circle of friends" has become one of the measures to promote the high-quality development of cultural tourism in Longhu Mountain Scenic Area. Longhu Mountain Scenic Area actively implements the strategy of "attracting tourists to Jiangxi" and "attracting tourists to the eagle", on the basis of consolidating the main source of tourists, focusing on the marketing strategy of "prospering the Jiangxi market, heating the Yangtze River Delta market, expanding the Pearl River Delta market, advancing into the Central Plains market, and radiating the Beijing-Tianjin-Hebei market", continuously expanding the marketing radius, actively extending the promotion tentacles, and continuing to release the brand effect of "Dragon and Tiger World", and increasing brand publicity to enhance the "Dragon and Tiger World" through tourism promotion and channel activities The brand's influence in the channel market and the enthusiastic response from the market have driven the strong development of the cultural tourism industry.
Service upgrades unleash "new vitality".
The wonderful landscape attracts people, and the high-quality service warms people's hearts and makes "poetry and distance" better.
Longhu Mountain Scenic Area starts from improving the level of comprehensive management services, takes multiple measures to strengthen fine management and humanized services, continuously improves supporting facilities, improves management level and service quality, and provides tourists from all over the world with a better tourism experience.
For a long time, Longhu Mountain Scenic Area has been committed to creating a "tourist-centered" service atmosphere, vigorously promoting the "Three Ones" service improvement project and the "Five Officers and Four Forces" special activities, further improving the service awareness and service level of employees, promoting the standardization, standardization and refinement of tourism services in the scenic spot, and greatly improving the satisfaction of tourists. Carry out a series of theme activities such as "singing the song of Longhu Mountain and telling the story of Longhu Mountain" of the raft workers, and the raft workers have been recorded by tourists many times, and have been well received by tourists.
With the goal of improving the experience of tourists, we will vigorously promote the construction of tourism infrastructure. In 2023, 92 new charging piles will be built, 11 vending machines will be launched, supporting facilities such as rest and rain shelter for all kinds of tourists will be renovated and upgraded, and the construction of Tianmen Mountain Erjing Gate, Elephant Trunk Mountain Fitness Trail, and Xiake Ancient Road will be completed, so as to provide tourists with a good tourism experience atmosphere.
Successfully built a smart management system for scenic spots with smart ticketing, smart parking, smart scheduling, ** monitoring, vehicle scheduling, and emergency command as the core. Smart ticketing systems such as scanning QR code to purchase tickets, scanning QR codes to enter the park, and face recognition can realize one-minute ticket purchase and one-second entry into the parkIP broadcasting, information release and other emergency command systems provide tourists with real-time information such as the situation of each scenic spot and the queue time, and put forward reasonable play suggestions for touristsA mobile phone tour Longhu Mountain platform can easily realize smart services including tour guides, guides, navigation, shopping guides, parking and other functions, meet the all-round needs of tourists for "eating, living, traveling, traveling, entertainment and shopping", and make tourists more comfortable, assured and worry-free in Longhu Mountain.
At present, the whole tourism industry is trying to "rush", as the tourism industry in Yingtan City, the "leading goose", Longhu Mountain Scenic Area is actively seizing the opportunity, in-depth promotion of the integration of culture, tourism and sports, cultural and technological integration as the direction of reform and innovation, and constantly enrich the tourism industry and humanistic connotation, to do the real singing of "dragon and tiger in the world", to create a world-class tourist destination with Taoist culture. Wang Qinghe, Secretary of the Party Committee of Longhu Mountain Scenic Area and Secretary of the Party Committee of Yingtan Cultural Tourism Investment Group, said.