Japan dismantled Germany, and China overtook Japan to become the number one exporter of automobiles
With the development of China, China's automobile exports are growing rapidly, and it is expected to surpass Japan this year and become the world's largest automobile exporter. This historic change has attracted widespread attention and brought new opportunities and challenges.
According to the China Association of Vehicles (CAAM), China's auto exports reached 1.07 million units in the first quarter of 2023, up 58% year-on-year, while Japan's exports reached 95.07 million unitsExports of 40,000 units lagged behind China. While Japan still has the upper hand in total auto exports, China's rapid growth is remarkable.
On the one hand, the growth of China's automobile exports is due to the emergence of electric vehicles, and on the other hand, it is also due to the innovation and development of China. For example, SAIC MG is so popular in the European market that a German automotive magazine described it as after dismantling it"Electric vehicles developed for the general public"。
It is precisely because of China's first-chain advantage in the field of new energy that the price of electric vehicles in Germany is generally higher than that of Chinese cars, so Germany dismantles Chinese cars to study Chinese cars, just like Japan dismantles Wuling Hongguang and BYD cars.
This shows that China's competitiveness in the global automotive market is steadily improving, especially in terms of electrification and major intelligent progress. After all, Japan and Germany are the world's automotive powerhouses in the traditional automotive field, but now China is trying to learn.
However, from a practical point of view, China's auto exports also face many challenges. First of all, the volatility and uncertainty of the global ** chain have put pressure on China's auto exports. For example, in 2023, some segments of the automotive industry will still have chip shortages. Second, the visibility and valuation of Chinese auto brands in the international market still need to be worked on, which limits the potential of Chinese auto exports.
In order to meet these challenges, Chinese auto companies need to strengthen technological innovation and brand building. On the one hand, through R&D investment and technological innovation, we can improve the quality and performance of automobiles, reduce production costs, and enhance the international competitiveness of Chinese automobiles. On the other hand, by strengthening marketing and brand promotion, the visibility of Chinese auto brands in the international market will be improved, especially in terms of premiumization.
Although the ** chain of Chinese car brands has become more and more autonomous. Many important components, such as engines, gearboxes and batteries, have been localized, which makes China have a high degree of autonomy in the first chain, especially in new energy vehicles.
However, China also needs to strengthen cooperation and exchanges with the international market. Through cooperation with international automobile manufacturers and business owners, we can share technology and experience to improve China's leading technology level and development speed. At the same time, by participating in international automobile exhibitions, competitions and other activities, it will display the brand image and product strength of Chinese automobiles, and further enhance the international popularity of Chinese automobiles.
In general, the automotive industry is a global industry, and brands need to look for the best suppliers on a global scale to get the best quality and quality. Chinese auto brands also need to actively participate in international first-chain cooperation to improve their competitiveness and global influence, so as to better promote China's auto exports.