Huawei's successful acquisition of the Wenjie trademark has added another positive to its industrial layout
Good guys, this time it's a big deal, Huawei got it"Win the world"Trademarks, that is, the two trademarks of winning the world and aito. Looking back now, AITO, the world, now everything belongs to Huawei, at least now the trademark is Huawei's.
Will this be a small transformation?But Huawei has repeatedly emphasized this, saying that it does not build cars, but builds good cars with car companies. So, what's going on here?Does Huawei think this is substantial car manufacturing?
Connected Fish reports, there are currently 21 in total"Win the world"The trademark was transferred to Huawei. Nowadays, with the continuous expansion of the market size, the automotive market"Involution"Competition is becoming increasingly fierce, and it is difficult for small and scattered companies to cope for a long time, and large manufacturers are likely to merge and reorganize.
The future belongs to a very small number of big giants, in order to achieve a long-term place in all walks of life, cooperation is indispensable, only strong alliances can be brilliant existence. Industry insiders believe that Huawei adopted this time"Win the world"The act of trademarks may be in the future"Huawei's intelligent car selection mode"The unified brand.
The AskWorld trademark ultimately belongs to Huawei, not Ceras, and the last hurdle for Huawei's smart car has been overcome.
But from another point of view, if the askworld trademark does not belong to Huawei, it is very problematic, because the trademark can only be an exclusive right, if askworld does not belong to Huawei, then other partners such as BAIC and Geely cannot use the askworld trademark.
For Huawei, it would be too expensive to change the brand and marketing approach from start to finish for each new smart car partner.
Therefore, from the perspective of Huawei's brand definition, it is the only choice for Huawei to win the world. But since"Win the world"If it is a brand belonging to Huawei, isn't that equivalent to Huawei cars?Other car companies are foundries, and whose brand is whose product.
However, while the entire market believes"Came out"It's Huawei's, but Huawei still doesn't dare to admit it, do you know why?If Huawei admits that it makes cars, then its Huawei ecosystem will not be easy to work with other automakers.
It will go straight from partner to competitor!Although Huawei has repeatedly emphasized that it does not make cars, everyone should be able to understand this move, now Huawei advocates intelligent management, we usually use mobile phones to open curtains, turn on lights, etc., this is an innovative and intelligent phenomenon, and Xiaomi, Huawei will definitely add Huawei system functions to the vehicle in the later stage, just to make it more convenient for everyone, so that Huawei is more integrated.
From the consumer's point of view, Huawei's official announcement is a gratifying thing for the brand. After all, Huawei's system and strength are there, and consumers are rushing to buy this car for the Huawei brand!
As for the world, if it is not the usual attention, this car is really not very famous in our world, many people think that it may be a new car brand some time ago, has not been steady and steady, and it is possible to improve a big step. So at this time, the influence of the Huawei brand may be needed!
Therefore, some people think that it is more appropriate to admit it in a chic way. As for whether other automakers dare to cooperate with Huawei in the future, it really depends on their technical capabilities, technology and livestock, of course, everyone is willing. If there is no underlying technology, it can be replaced at any time, so in this case, there are many uncertainties.
Huawei has stated its position many times and made clear requirements:"It is strictly forbidden for the Huawei brand to appear in front of a car brand or as a car brand. On the basis of the existing information, we will clean up and rectify all the best sales points and return them to our strategic positioning. "
Huawei's goal is to connect the vast majority of automotive software systems to its own HarmonyOS system, so its position should be clear.
If we look at the problem from a development point of view, then, once crossed"Problem boundaries"Can Huawei build its own car?
Of course. Because you have enough confidence in the brand, it is easy to build the first consumer base.
So, is it necessary to build a car?
Figure profit, according to the trend, you can only choose new energy vehicles of new forces, but the current cost of new energy vehicles is the highest in the power battery, and the degree of involution has now arrived"White-knuckle combat"to the point of .
What's more, as a partner of an automobile company, if you really go it alone, the future of the TOB company will be checked by others, and many things that others dare not do, you can rest assured that you can cooperate with you.
Just like the semiconductor company TSMC, it can develop the entire industrial chain independently, but it ends up being number one in the industrial field because it sets a good boundary: just processing. That's where its status lies.
And building a car is the same as the previous metaverse, a new business department, it will be like a life-saving straw, it needs to occupy a lot of resources of the enterprise, Huawei said clearly not to build a car, in contrast, Gree has never given up the mobile phone business, use time to test, who is right.
First of all, Ren Zhengfei has emphasized on many occasions that Huawei does not make cars, but Huawei's car-making behavior is becoming more and more obvious. From the perspective of a bystander, Huawei's Yu Chengdong used actual actions to show that Huawei is making cars, such as applying for a global trademark this time, which also explains Ren Zhengfei's words about not making cars in many ways.
Secondly, both sides have a point, Ren Zhengfei feels that he can't build a car, because Huawei is still in a state of being sanctioned by the United States, and the most important thing is to give priority to survival on the shrinking front, rather than expanding business, otherwise Huawei will not be able to stay as soon as the sanctions are imposed outside. Therefore, from the perspective of Huawei's entire strategy, it is impossible to build a car.
Third, Huawei's Yu Chengdong believes that Huawei does not make cars, but only provides technical solutions and services, and will not be ignored by car companies one dayHe himself is like Party B in the market, with no sense of security at all. If Huawei builds its own car, it will be different, it is Party A and will not be eliminated. In addition, Huawei's technology is advanced, and it is not used to build cars, and it is not a waste. This is from the perspective of Huawei's business unit and technology.
Fourth, it is undeniable that both are good for Huawei, but they take different paths. Ren Zhengfei or Yu Chengdong, who is more reasonable?