Focus on dealers in the new era, explore the logic of success behind the top business, break down cognitive barriers, and emancipate the mind!Use the power of example to enhance business thinking, promote the development of terminals, and let everyoneHan'sThe dealer's family can become a big businessman of the times!
In this issue, the protagonist of our interview is the person in charge of Han's Qingdao warehouse - Lan Haode.
01. Seize the trend of the times.
Transformation from the garment industry to the sheet metal industry.
In 2000, under the influence of his father, Mr. Lan chose to transform from the garment industry to the plate industry, and after a comprehensive analysis of a number of plate brands, he resolutely joined the Han family, and began his plate marketing road.
In the past years, Mr. Lan has relied on his unique sensitivity to colors, unique business model and the empowerment and support of Han's headquarters, from the annual sales of tens of thousands of plates to the current leapfrog growth of nearly one million.
02. Strengthen team management.
Implement the company's full shareholding system.
Han's Qingdao warehouse covers an area of more than 6,000 square meters, and most of the team are old employees who have worked for many years. The cooperation between the employees is tacit, the design and sales personnel are professional and proficient, and the installation and after-sales personnel have also been trained in a professional system.
In terms of team management, Mr. Lan also has his own set of methods. "Our internal management model adopts the model of ownership by all marketing personnel." Mr. Lan said that the implementation of the shareholding model of marketing personnel can mobilize the enthusiasm of marketing personnel to the greatest extent and enhance the cohesion of the team.
Mr. Lan has always emphasized that in Han's Qingdao warehouse, employees are not here to work for the company, but to come here to realize their dreams, employees and the company is not an employment relationship, is a cooperative relationship, everyone can exercise and improve themselves through the platform provided by the company, and everyone can put forward their own suggestions for the development and management of the company, we discuss together, will promote the optimization of the company's entire hierarchical structure, and contribute to the rapid development and growth of the company.
03. Seize the traffic opportunity.
Focus on building an online Douyin matrix.
When it comes to sales channels, Mr. Lan said that the current online + offline customer acquisition model is the future development trend. Now the sales of my store not only rely on the referral of old customers and the retail customers who naturally enter the store, but also actively expand customers through other channels, such as new channels, cross-industry cooperation and so on.
Referring to the current rise of the new ** channel customer acquisition, Mr. Lan said that he also participated in the Douyin Starlight Program training held by Han's headquarters, and the first phase of participation has so far signed a total of 200w+, completing accurate traffic customer acquisition and traffic realization, and the empowerment methods of these online marketing models have brought us a lot of real sales orders.
Mr. Lan said that at present, 4 Douyin accounts have been opened, and a Douyin matrix belonging to Qingdao has been built, and he hopes to rely on the new ** matrix strategy of the headquarters in the future, combined with its own brand promotion to open up the market, and create its own regional characteristic channel system.
Finally, Mr. Lan said frankly that for dealers, if they want to do a good job in the local market, in addition to high-quality products, it is more important to concentrate on doing a good job. Sales is not overnight, and word-of-mouth is not a short-term order or two that can be promoted, but needs long-term good service, to precipitate and accumulate.
Regarding the future outlook of Han's Qingdao branch, Mr. Lan said that he will continue to promote the fine management of stores, stick to his business philosophy, and join hands with Han's headquarters to bring consumers higher quality products, better and more extreme services, and make Han's brand bigger and stronger in Qingdao.