On November 12, Volvo launched its first all-electric luxury MPV, the EM90, and chose Shanghai for its world premiere. Soon after, the car made its debut in Hong Kong. The rapid launch of the Volvo EM90 demonstrates the brand's commitment to accelerating the iteration and speed of launch of electrified products.
As part of the Guangdong-Hong Kong-Macao Greater Bay Area, Hong Kong has always been one of the most mature MPV markets, making it a must-win for luxury MPVs. The EM90 faces the competition of Lexus LM models in terms of design, safety, and comfort.
The arrival of the EM90 will have a direct impact on the Hong Kong luxury MPV market, especially the Lexus LM. The Volvo EM90 sets new standards in design, while also excelling in safety and comfort.
The application of a new generation of cage safety body, high-strength boron steel and many other safety technologies makes the EM90 not only protect the safety of occupants, but also improve driving handling and comfort. In addition, the EM90 is equipped with advanced intelligent driver assistance systems and a comfortable seat design.
The arrival of the Volvo EM90 has changed the competitive landscape of the MPV market in Hong Kong, and at the same time, it has also changed the evaluation criteria for MPV products in the future. The EM90 is expected to become the mainstream choice in the luxury MPV market in the future.
The launch of the Volvo EM90 has further created a high-quality living circle, which is highly in line with the fashionable lifestyle of Hong Kong, an international financial center.
Volvo Car Group's Senior Vice President, President and CEO of Asia Pacific, said that Hong Kong is a global financial and business hub, and it is positive for Volvo Cars to take the lead in the electrification transition here.
At the same time, Volvo Cars has also entered into a partnership with the Hong Kong Yacht Club to sponsor local sailing events and support water sports training. The entry of the Volvo EM90 also accelerates Volvo Cars' carbon neutrality goals and actively promotes the brand's electrification transition.
As part of the Guangdong-Hong Kong-Macao Greater Bay Area, Hong Kong is also one of the most mature MPV markets in the world. With the development of new energy and intelligence, consumers' demand for MPVs is also changing, and more intelligent and comfortable MPVs have become the needs of the new generation of consumers in Hong Kong.
With its intelligent and new energy experience, the EM90 will become a competitor to the mainstream position of the Hong Kong MPV market.