The six modes promote enterprises to help the Millions of Projects .

Mondo Culture Updated on 2024-01-19

Futian District launched the "Four Seas Family Parade" activity on Festival Avenue. Photo courtesy of the Propaganda Department of the Futian District Party Committee.

Futian District, Shenzhen City has promoted the "Millions of Projects" with the "number one project". The picture shows the central area of Futian. Photo courtesy of the Propaganda Department of the Futian District Party Committee.

Each is beautiful, so that the beauty can be shared.

On November 24, the mobilization meeting of the enterprise to help Guangdong's "Millions and Thousands of Projects" was held in Guangzhou. The meeting implemented the specific deployment of the "1310" of the Provincial Party Committee, mobilized all kinds of enterprises and other market entities in the province to participate in the "Millions and Thousands of Projects", and created new achievements and achieved greater development in boosting the coordinated development of urban and rural areas in Guangdong.

As the only typical county (city, district) in Shenzhen that has been selected as a "Millions of Projects" in Guangdong Province, Futian District of Shenzhen has taken the lead in holding a mobilization meeting for enterprises to help the "Millions of Projects" in the city on December 1, widely mobilizing all kinds of enterprises and other market entities to deeply participate in the "Millions of Projects", and guiding and encouraging enterprises to help the "Millions of Projects" at the county and district levels in the province and the city to make a first exploration. At the meeting, Futian District also released six models to promote enterprises to help the "Millions Project", and proposed to work together with entrepreneurs to build and share the "Millions of Projects" into a new treasure land for enterprises to invest and prosper, and a new platform for all parties to share the fruits of development.

Promote the "Millions Project" with the "number one project".

What is the "Millions Project"?What is the mission and goal of Futian District in promoting the "Millions of Projects"?What is the main path for enterprises to help the "Millions of Projects"?Focusing on these three issues, the mobilization meeting made in-depth expositions.

The implementation of the "Millions and Thousands Project" is a major strategic measure to implement the specific deployment of the "1310" of the Guangdong Provincial Party Committee and the "number one project" for the high-quality development of the province. The Guangdong Provincial Party Committee regards the "Millions and Thousands Project" as Guangdong's advantage shaping project, structural adjustment project, power increase project, and value realization project, hoping to expand economic depth, release development potential, and enhance the resilience of the province's economic development by smoothing the urban and rural economic cycle and regional economic cycle.

As the central urban area of Shenzhen, Futian, the "first good district", has always attracted much attention. The meeting proposed, "in the promotion of the 'Millions of Projects', Futian District shoulders two major missions, one is the responsibility of its own development, to aim at higher development goals, on behalf of Guangdong, Shenzhen to participate in the competition of the country's and even the world's top cities, and the other is to serve the overall situation of the responsibility to make greater contributions to the coordinated development of the province." To this end, we have clearly set three major goals to promote the 'Millions and Thousands of Projects', namely, the high-quality development of urban areas, the high-quality development of neighborhoods, and the coordinated high-quality development of regions."

This year, with the drums of Guangdong's comprehensive promotion of the "Millions and Thousands of Projects", Futian quickly issued the "Implementation Plan of Futian District on Comprehensively Promoting the "High-quality Development Project of Hundreds of Counties, Thousands of Towns and Villages" to Help the Coordinated Development of Urban and Rural Areas in the Province (hereinafter referred to as the "Plan").

The plan clearly proposes to make greater efforts in the high-quality development of urban areas, in the high-quality development of neighborhoods, and in regional coordinated high-quality development, and proposes that by 2025, the GDP of Futian District will reach about 660 billion yuan, the modern industrial system will basically take shape, and the comprehensive economic strength will maintain a leading position.

In order to ensure the strong promotion of the "Millions and Thousands Project", Futian District has established a mechanism of "ten streets and ten war zones", and the team members "do everything in pieces and one package to the end". In terms of the command system, the district "Millions of Projects" command was established at the first time, with the secretary of the district party committee as the commander-in-chief and the district head as the first deputy commander-in-chiefIn the work structure, the elite forces are dispatched and the "weekly briefing, monthly scheduling, and quarterly reporting" system is implemented to ensure the substantive and efficient operation of the officeIn terms of the operation of the special class, it will connect with the provincial and municipal work teams, and set up a special class for high-quality development of urban areas, a special class for the high-quality development of neighborhoods, a special class for regional collaborative high-quality development, a special class for policy research, and a special class for urban construction, so as to ensure that the upward connection is strong and the work in various fields is solidly promoted.

Among them, the realization of high-quality urban development points to accelerating the comprehensive construction of a model urban area of socialist modernization and a model urban area of Chinese-style modernization, and achieving a higher level of "first good development, first good governance, first good civilization, first good people's livelihood, and first good environment".

To achieve the high-quality development of the neighborhood community, it points to achieving "one strong, four good and one satisfied" (that is: strong party building, good development, good governance, good service, good environment, and mass satisfaction), taking the lead in building a "large pattern and large space" for high-quality development in "small blocks", and creating a model of high-quality development of the neighborhood community.

To achieve regional coordinated and high-quality development, it is directed to strive to be the vanguard of the coordinated development of the county economy and rural revitalization, focus on the deployment of provincial and municipal "millions of projects", formulate the "five same mechanisms" with planning, policy, investment, service and benefit, and complete the tasks of counterpart assistance to Huizhou Boluo County, Chaozhou Xiangqiao District, Heyuan Heping County, and Shenshan Xiaomo Town with high quality.

Futian District has also made all-round efforts to "Millions of Projects" by carrying out the "Ten Major Actions" such as the action of party building to lead and strengthen the foundation, the action of leading the modern industry, the action of expanding and improving the quality of space, the action of creating an excellent business environment, the action of deepening the global governance, the action of co-building a happy urban area, the action of casting the soul of a strong cultural district, the action of "green and beautiful Futian", the action of strengthening the power and increasing the efficiency of strong streets, and the action of regional coordination.

In order to promote the solid implementation of the "Millions of Projects", Futian District has also established a mechanism for the promotion and implementation of "District to the Community" and "Street to the Party Branch", and the Standing Committee of the Futian District Party Committee listens to the work report of each street or a demonstration community to promote the "Millions of Projects". At the same time, Futian also built a working mechanism for the implementation of the "Four Ones" in the neighborhood community, that is, to establish a set of party building leading and promotion mechanisms, carry out a round of comparative research, formulate a work list, and release a list of competing leaders.

Since September this year, the "big competition" of high-quality development of neighborhood communities has been steadily advancing in various streets of Futian, focusing on the high-quality development goal of "one strong, four good and one satisfied", Futian plans to launch a number of projects with competitive competitiveness in the city, province and even the whole country, and further promote the implementation of the "Millions and Thousands of Projects" in Futian District with practical achievements.

Not long ago, the list of the first batch of typical counties, towns and villages of the "Millions and Thousands Project" in Guangdong Province was released. Among them, Futian District of Shenzhen was selected as the only administrative district in Shenzhen.

Innovate and launch "six models" to achieve a win-win situation for all parties.

The participation of enterprises in the "Millions of Projects" is an important support for the high-quality development of counties, towns and villages, the in-depth implementation of the "Millions of Projects" is an important opportunity for enterprises to invest and prosper, and the integration and participation in the "Millions of Projects" is the social responsibility of enterprises to make a difference.

So, how can enterprises help the "Millions of Projects"?Following the principles of marketization, projectization, and rule of law, Futian District has innovatively launched the "six models" for enterprises to help the "Millions of Projects", namely the honorary title model, the co-construction and co-operation model, the brand advertising model, the investment income model, the first-class long-term model, and the love donation model.

The honorary naming model encourages enterprises to invest in the naming of "Millions of Projects" related activities, and the naming proceeds are used for the holding of public welfare activities, which not only guarantees the funds for public welfare activities, but also publicizes the brand, image and value of the enterprise.

Co-construction and co-operation mode, that is, for the "Millions of Projects" projects with appropriate scope and relevant capabilities, the enterprise will provide part of the funds to build and co-operate with relevant departments or streets, communities, etc., such as infrastructure investment, and enterprises will provide management and operation services for supporting related facilities.

The brand advertising model is to launch advertising space in some public areas with economic value. The income obtained by the enterprise during the operation period of the advertising space will be used for the "Millions of Projects" project. The project can be either a local "Millions of Projects" project or an off-site support project.

The investment income model refers to the industrial and semi-public welfare "millions of projects" that have economic benefits themselves, which are directly invested by enterprises and benefit the people while obtaining benefits.

*Long-term model refers to the enterprises participating in the "Millions of Projects", which will invest relevant funds in the project, the principal will be continued, and the income will be used for the funding of the "Millions of Projects" project.

The charity mechanism of the "Millions of Projects" directly invests funds in the "Millions of Projects" to help the poor and benefit people's livelihood.

The company signs a twinning collaboration agreement with the street site.

Government and enterprises are united in seeking common development. At the mobilization meeting of Futian District enterprises to help the "Millions of Projects", ten enterprises signed pairing cooperation agreements with ten streets in Futian District. Shenzhen Special Economic Zone Construction Engineering Construction Wangjiahuan Agricultural Products Group and Aiqi Exhibition Group made an exchange speech at the mobilization meeting.

As a platform company of the Special Zone Construction Engineering Group, Shenzhen Special Zone Construction Engineering Construction Co., Ltd. was invited by the Futian District Committee and District to sign a contract with Futian District at the mobilization meeting of Guangdong's "Millions of Projects". "We are deeply honored to be able to sign a contract with Futian District, and we also know that the mission and responsibility are on our shoulders. In the future, we will definitely devote ourselves to the construction of the 'Millions of Projects' with the greatest investment of resources and the fullest attitude, and devote ourselves to the all-round development of Futian District's economy, society, city and services. Li Feng, chairman of Shenzhen Special Economic Zone Construction Engineering Co., Ltd., said.

In August this year, the "Development Plan for the Shenzhen Park of the Shenzhen-Hong Kong Science and Technology Innovation Co-operation Zone in the Hetao" was officially issued, creating a national strategic blueprint for Shenzhen-Hong Kong science and technology innovation cooperation, and once again depicting the broad future and opportunities of Futian District.

In the future, in terms of serving the high-quality development of Futian District, Shenzhen Special Zone Construction Engineering will give full play to the role of the platform of the whole chain service of "investment, construction, management and operation" of the Shenzhen Special Economic Zone Construction Engineering Co., Ltd., and actively participate in the construction of the "three new engines" of the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, the Xiangmihu New Financial Center, and the Vitality Circle around the Central Park, so as to help Futian build a model urban area of socialist modernization in an all-round way. On the other hand, it will give full play to the experience of the Special Zone Construction Engineering Group in high-quality industrial space and "industrial upstairs", and actively participate in the construction of "one million square meters of high-quality industrial space" in Futian District in accordance with the space supply mechanism of "headquarters R&D + manufacturing" and "local + off-site" in Futian District, so as to support the sustainable development and growth of enterprises with high-quality industrial space. At the same time, we will further give full play to the professional advantages of the Special Zone Construction Engineering Group in urban road management and maintenance, property city, etc., fully participate in the urban operation and service work of Futian District, help Futian District further optimize the business environment, improve people's livelihood satisfaction, and create a "good district, happy Futian".

Wangjiahuan Agricultural Products Group, which specializes in food chain services, was established in Futian District in 1995 and is a national key leading enterprise in agricultural industrialization.

In 2018, Wangjiahuan Agricultural Products Group established the earliest counterpart assistance exhibition center in Shenzhen, whose functions integrate exhibition, negotiation, warehousing and e-commerce of special agricultural products. Since its establishment, the center has sold more than 300 agricultural and sideline products in Heping County, and has helped sales of more than 66 million yuan by 2023. Driven by the center, the sales channels of agricultural products will be fully unblocked from the sales link, promote the formation of characteristic industries in the local area of advantageous products, encourage local enterprises to become bigger and stronger, and form a combined online and offline sales model to help rural revitalization.

In the future, Wangjiahuan Agricultural Products Group will further give full play to the advantages of national marketing channels, incorporate Heping County's agricultural and sideline products into Wangjiahuan's first-class chain system in the country, and open up the upward channel of local agricultural products. Through order agriculture, the risk of unsalable agricultural products can be effectively avoided, and at the same time, local farmers and cooperatives will be guided to carry out agricultural marketization, specialization and brand building, so as to promote the upgrading of local agricultural industry.

In 2021, Futian District launched the "Shenzhen Festival Avenue" project, creating the first public cultural tourism block in China with "festival culture" as the core. As the operation and service unit of "Shenzhen Festival Avenue", under the leadership of the Futian District Culture, Radio, Tourism and Sports Bureau, iQi Exhibition Group has organized backbones with high political consciousness and strong business ability to go deep into Chaozhou City, the counterpart of Futian District, to carry out investigation and research on the local excellent intangible cultural heritage culture and rich tourism resources, sort out the advantageous resources of the two places, think about the supply and demand at both ends of the deep tide, and decide to combine the "festival culture" of the festival avenue to determine the new model of "cultural product assistance".

Adhering to the idea of "culture + industry" assistance and cooperation, since July this year, iQi Convention and Exhibition Group has successively carried out the "Deep Tide Cultural Festival" and the 6th Shenzhen Intangible Cultural Heritage Week and the Sihai Family Intangible Cultural Heritage Parade on Shenzhen Festival AvenueCultural tourism takes the stage, and the industry lands". In the "Shenchao Cultural Festival", the four major business districts of Festival Avenue and six intangible cultural heritage projects in Chaozhou reached a long-term cooperation intentionIn the "Four Seas One Family Parade", a number of business districts on Festival Avenue reached cooperation intentions with the cultural and tourism industry in the counterpart assistance and cooperation areas.

High-quality service makes enterprises full of confidence.

After the mobilization meeting of Futian District enterprises to help the "Millions of Projects", the representatives of the participating enterprises were full of passion and confidence.

This time, we have the opportunity to participate in the Futian 'Millions Project' and build a co-construction industrial park project in Boluo, which is a blessing for us and upstream and downstream enterprises. Zhong Guanyi, CEO of Xinlikang Chain Management, said that Boluo's geographical location is very superior, and it is the hub of one-hour transportation in the Shenzhen-Dongguan-Huizhou Economic Circle, which can effectively undertake the manufacturing extension of the company's upstream and downstream customers.

What we value more is that Futian innovatively proposes the enclave economic model of 'Futian Headquarters + Boluo Base', and adopts the business environment brought by 'five with three enjoyment', which allows our Shenzhen enterprises to settle in Boluo without feeling 'unadaptable'. Zhong Guanyi said that he is very confident to invest in Boluo to build a high-quality smart park, including: "high fit" to promote the electronics manufacturing industry to stay deep, that is, the headquarters is located in Futian, and the production is placed in Boluo;It can be "high-end positioning" and introduce "first-value" electronic industry clusters;It can achieve "high efficiency" to achieve investment promotion, and can be completed and put into operation in 2 years at the earliestIt can achieve "high output value", including foreign trade import and export volume, industrial output value of the park, and the performance of the first chain into the wholesale and retail, bonded and other output value contributions of more than 10 billion, and build a world-class high-quality park for the electronics industry with upstream and downstream enterprises.

Based on the characteristics of Xiasha Village with a long history and a strong cultural atmosphere of the walled village, we will gradually build the Xiasha community into a benchmark community of 'walled village style + modern governance' through the working concept of 'cultural integration, neighborhood symbiosis, development and sharing'. Huang Jiewen, chairman of Xiasha Co., Ltd., said.

With the idea of "integrating resources, implementing by classification, driving by demonstration, and promoting as a whole", Xiasha Co., Ltd. is promoting the company's collective economic development and growth, industrial diversification, and sustainable development, so as to feed back community governance. By holding cultural activities in the walled villages, we will activate cultural revitalization, gather governance forces, build harmonious and beautiful homes, and further improve the efficiency of grassroots governance, significantly improve the living environment, rejuvenate civilized rural customs, and significantly improve people's livelihood and well-being.

In order to solidly promote the "Millions and Millions Project", various streets in Futian District have recently held high-quality development investment promotion meetings. At the Huafu Street Investment Promotion Signing Conference held on October 25, Huafu Street signed cooperation agreements with representatives of 9 industrial parks and 10 newly settled enterprises, involving many fields such as finance, 5G communication technology, and legal services.

Xiangmihu Street also invites global enterprises and entrepreneurs to seize the major opportunity of "accelerating the construction of major platforms such as Xiangmihu New Financial Center" in Shenzhen with full sincerity and warm-hearted service, and create a miracle of development. "We will carry out various forms of 'entrepreneur activities', wholeheartedly be a good 'shopkeeper' for enterprises, and truly let state-owned enterprises dare to do, private enterprises dare to enter, and foreign enterprises dare to invest. The person in charge of Xiangmihu Street said.

A total of more than 150 Fortune 500 companies have invested in Futian, ranking first in the cityThere were 1,097 new enterprises in the year, an increase of 572, the growth rate of the city's first;The total amount of foreign capital actually utilized was 250.6 billion US dollars, an increase of 124 times, ranking first in the city;There were 1,529 newly registered foreign-invested enterprises, ranking first in the city. On November 28, the 2023 Futian District High-quality Development Investment Promotion Conference was held in the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, and the conference released the major achievements of the 2023 Futian Investment Promotion and Signing. The majority of entrepreneurs choose and embrace Futian with practical actions, which once again shows the charm and prospects of Futian District.

In the next step, Futian District will continue to focus on industrial development, the construction of human settlements, public services and social governance, and the reform of systems and mechanisms, and the participation of social forces.

Written by: Ye Shuping.

Editorial Coordinator: Zhang Yin.

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