A few days ago, the passenger association announced the sales data of China's single car brand in November, among them, BYD won the sales championship of the month, selling 288501 new cars, which is the 14th consecutive time that BYD has won the monthly sales championship, and the Volkswagen brand ranks second with 221354 sales figures. In addition, in November, the penetration rate of domestic new energy vehicles reached 377%, an increase of 17%。The penetration rate of self-owned brand new energy vehicles has reached 526%, far ahead of the mainstream joint venture brands of 79%。
In the middle of last month, BYD's high-end brands - Yangwang and Equation Leopard have started to deliver, so that BYD's multi-brand matrix strategy has been formed, and models of different prices and different uses have been subdivided into various markets, such as household, luxury, off-road, personalized models, etc., to meet the multi-faceted and full-scene car needs of users in an all-round way.
However, with the strong rise of BYD, it has gradually left the North and South Volkswagen behind, not only in the new energy market segment, but also the sales champion in the domestic automobile market, it can be said that BYD has become a full-dimensional sales champion.
November 24 is a memorable day for BYD, on this day, BYD's 6 million new energy vehicles officially rolled off the assembly line, making BYD the world's first car manufacturer to achieve this achievement. At the same time, BYD's market sales are constantly increasing, refreshing the self-maintained record, such outstanding performance not only consolidates the brand's market leading position, but also is one step away from completing the annual sales target of 3 million.
In November, self-owned brand passenger cars represented by BYD once again ushered in a concentrated outbreak, accounting for as much as 597% market share, as a comparison, the joint venture brand only 40% of the market share.
Although the joint venture brand has carried out large-scale and large-scale price reduction operations for traditional fuel models in recent times, intuitively it has indeed improved in terminal sales, but in fact, it is just an illusion of market recovery, because its performance in the new energy market is still mediocre, and the joint venture brand is still very huge if it wants to hold its ground. It is worth mentioning that basically 60% to 40% of the market share, which is the largest gap in the history of independent brands and joint venture brands in terms of market performance.
The BYD brand has become a leading brand in the domestic new energy field and even in China's automotive industry, and its outstanding sales have also entered the top 10 in the global automobile market. The continuous growth of BYD's market sales not only shows that new energy vehicles are the mainstream development direction of the industry in the future, but also injects a shot in the arm for the rise of China's leading industry. It is foreseeable that with the continuous focus on the exploration of new energy technology, BYD will further reshape the world's automobile development pattern, let us wait and see!