In a new month, it is the time for various car companies to show their "report cards", and on the whole, Chinese brands have a strong momentum, among which BYD has played a stable role and won the title of sales.
In terms of data, in November, it sold 301378 units, setting a record for a single month.
Subdivided into the field of A0-class cars, Dolphin's sales in November hit a new high, with 35,246 units to achieve 10 consecutive sales increases, a year-on-year increase of 35%, monthly sales of more than 30,000 units for 9 consecutive months, 23 consecutive times leading the A0-class car rankings, 10 consecutive times to win the A0-class car monthly sales champion, cumulative sales of more than 560,000 units.
At this point, everyone may ask, why can the dolphin become a hit and frequently top the A0 class sedan sales crown? The reasons for this are inseparable from the following three points.
Clause.
1. During the period of industry change, grasp the trend of new energy.
As we all know, the previous A0-level handlebar models were basically based on Fit, Polo, and Zhixuan. With low fuel consumption and high reliability, many young people have fulfilled their dream of having a car.
However, when the auto market enters the stock era, after the demand for the first purchase or additional purchase is superimposed, people hope to have a "high-quality model" that meets the diversified car use scenarios. Under the congenital limitations of software and hardware, the "fuel handle" can no longer meet the needs of young users.
As a result, the market share of the A0 segment sedan has shown a cliff-like decline, and in the first eight months of 2021, the market share of this segment was only 21%, down 2 percentage points from the high level in 2018.
Looking back at the penetration rate of new energy, it has increased rapidly from 2020 to 2021, reaching 14%. The growing user base has also created a good reputation for new energy vehicles, and it has become the consensus of more people to choose new energy vehicles for the first time or additional purchases.
BYD has insight into these market trends, so in August 2021, it launched the "new pure electric species" Dolphin, and its arrival is like a spotlight in a dark environment, lighting up the entire A0-class sedan market.
In just 4 months after its launch, the A0 market share reached 22%, which is also the first increase in 5 years. In the following year, the market share of A0-class sedans was **22% with a growth rate of 67%。
Now, in the first 11 months of 2023, the A0-class sedan market has sold 5770,000 units, almost double the number before the launch of the Dolphin in 2021.
It can be seen that the dolphin launched to grasp the market trend and demand has revitalized the A0-class sedan market by itself.
Clause.
Second, behind the hot sales, the embodiment of advanced strength.
When competitors are still studying how to use the traditional oil vehicle platform for electrification adaptation, BYD started from the vehicle architecture and launched the e-platform 3 with strong intelligent evolution capabilities0。
The market performance of Dolphin is the recognition of consumers' hard core capabilities such as new design, new technology, and new intelligent connection.
Thanks to platform 30 technical advantages, in space, the dolphin interprets the aesthetic new design. The rounded and full overall silhouette and the large interior space brought by the 2700mm leapfrog wheelbase make the ride comfortable enough. The shaft length ratio is up to 663%, the interior space is comparable to that of the B-segment car.
At the same time, as e platform 30The first mass-produced model, the Dolphin is equipped with new technologies such as the eight-in-one electric powertrain and the wide-temperature heat pump system, which brings extremely high system efficiency, and the comprehensive power consumption per 100 kilometers is as low as 103kw·h, more than 10% lower than other models in the same class.
In the extreme cold test (-20 to -15) held by the mainstream**, the dolphin was forbidden to withstand the 24-hour freezing challenge, low-temperature battery life, low-temperature charging, low-temperature reliability test and other severe tests. It is among the best in terms of battery life achievement rate, 0-99% charging speed, and energy consumption level.
Safety has always been the greatest luxury of electric vehicles. Born in e platform 30 dolphins, the whole series is equipped with a "blade battery" that is both an energy body and a structural part. It not only has the exclusive safety body structure of pure electric vehicles, but also has the blessing of Dipilot intelligent driving assistance system, which has achieved the leading level in active and passive safety.
At the intelligent level, the Dolphin is equipped with DiLink intelligent network connection system as standard, and there are multiple vehicle unlocking modes such as BYD Auto APP, Bluetooth key, mobile phone NFC, as well as VTOL mobile power station, megapixel high-definition panoramic image and other "black technology" blessings.
In October, the OTA upgrade of the whole series was launched, including intelligent power-on and power-on, continuous intelligent voice interaction functions, and the intelligent "technology point" continued to evolve, expanding more convenient and intelligent ways to use the car.
Clause.
3. New experience, accurately grasp the needs of young people.
This group of young people who have grown up with the Internet are avant-garde and keen to accept new things, and they have also become the main consumer force in the market. Need a delicate and practical, but also full of personality and fun boutique car to become a life partner.
In the past, the appearance and interior of A0 fuel vehicles were limited by the control of costs and profits, and the design would reveal a sense of cheapness. The interior has a high coverage area of soft materials, and a lot of thought has been put into the shift lever, the trim of the center console, and the air outlets.
On the product side, as a "100,000-level pure electric boutique" that allows users to "close their eyes and buy with confidence", Dolphin closely follows the actual car needs of young users, continues to rejuvenate the new car color, and launches 2023 models and 500,000 commemorative editions.
The fashionable exterior color scheme brings more personalized choices to young people, and it is also comprehensively advanced in terms of configuration. The new Comfort Driving Mode adds more user-friendly configurations, such as the standard electric 6-way seat adjustment for the main driver; The rear seats are folded down in a 4:6 ratio, the rear ** armrests, the front parking radar, the front seat heating function and the electric folding of the exterior mirrors, etc., make travel more intimate and calm, and bring a more practical and comfortable driving experience.
On the sales side, in addition to the huge traditional 4S store model, supermarkets, urban exhibition halls, online sales, etc. have also been added to form a strong marine network sales model. The car buying experience has also changed from the previous "people looking for cars" to "cars looking for people", allowing consumers to have a new experience of seeing and buying cars.
In response to the preferences of young people, the official specially organized the Dolphin Pet Fan Festival, the tidal reform co-creation of dolphin and estarpro, as well as the Star Camping Festival, and Hunan Entertainment's Eat Hunan and Drink Spicy Ocean Taste Hunting Plan, and a series of "dolphin 500,000 cute friends gathered" car owner activities, all of which are user-oriented.
Through the form of high frequency and wide coverage, it greatly enriches the holiday life of Dolphin car owners, so that the car is no longer a simple means of transportation, but also a business card to expand amateur life.
This is the lifestyle that young consumers want today.
Write at the end
Seizing the opportunity, opening the way with technology, and giving priority to experience are the three swords that Dolphin uses to revitalize the A0-class sedan market. In terms of sales, the cumulative sales on the market reached 565,920 units, and it has accumulated a lot of users as word of mouth. At the same time, as BYD's main model to explore overseas markets, the Dolphin has landed in the United Kingdom, Thailand, Norway and other markets.
And has won a lot of international reputations, including:
1. Since September, Dolphin has been the champion of Thailand's pure electric vehicle sales list for many consecutive months.
2. In the UK, it was rated as the best model of the year in 2024 and the best small electric vehicle by the car ** "carbuyer".
3. It was rated as the most valuable electric vehicle in the UK in 2024 by "driving electric".
4. Won the "2024 Car of the Year Award" from the professional automotive magazine "Autoesporte" in Brazil.
5. Named "Best Electric Vehicle" at the 10th "Car Awards Brazil 2024".
6. Won the Autobest "Best Car to Buy in Europe 2024" award, which is the first time in 23 years that a Chinese brand has won this award.
These fully verify that Dolphin not only has the strength of the championship, but also the confidence of the global car.
In addition, all models can now enjoy a time-limited rights of 2,000 yuan to 9,000 yuan, buy a boutique car, choose a dolphin! It has become the consensus of consumers.