According to the "Young People's Health Consumption Trend Report", in the context of fast-paced life and work, more than 90% of young people have health awareness, and they rely on fragmented time to maintain health, and their willingness to consume healthy products has increased significantly.
With the rise of the health trend, the convenient, simple and ready-to-eat "light nutritional drink" is more in line with the health needs of the new generation of groups than "strong medicine supplements". Therefore, many classic drinks in China have been discovered by the market again and rejuvenated their vitality.
Sugar water**, a classic Chinese drink that can't be refusedFor Chinese immersed in the traditional nourishing culture, the need to nourish themselves through food has never changed. In the Lingnan region, there is a popular dessert called "sugar water" in Cantonese. Like soup and herbal tea, natural ingredients and herbs are added to the sugar water, and then it is made by "boiling, stewing, and stewing".
People follow the traditional seasons and folk Xi, through different food characteristics such as heat, warmth, cold, and cool, with different raw material recipes to match, and drink in the right season to achieve the purpose of health preservation.
In the Liangguang area, which is full of sugar water, the most noteworthy classic collocation is bamboo cane thatched root water. Among them, the bamboo cane has a green skin, a slender cane body, and a thick hard fiber, which has a unique sweet flavor. As a traditional Chinese medicine, the white grass root was first published in the "Shennong Materia Medica", because its leaves are like spears and the roots are white, so it is named.
As a Cantonese health sugar water, Maogen bamboo cane water has a sweet and sweet taste, which is suitable for drinking in all seasons due to summer and autumn to summer and autumn, and cold and cold in winter and spring. Many brands are also trying to learn from classic recipes and create more innovative products according to the different taste needs of young people.
Heytea launched the electric coconut water of bamboo cane, boiling fresh white grass roots and juicy bamboo cane, and the electrolytes in each cup are 600mg, which are absorbed by the human body to naturally regulate metabolism. At the same time, the product also adds horseshoe popping beads, which can be held in the palm of the hand and inhaled, and every bite is sweet and bursting juice!
Freshly boiled grass root bamboo cane water*** Xiaohongshu @ foodie Oni sauce Nai Xue's tea has launched a series of health and warm tea, in which bamboo cane grass root water, real juice collides with honey, red dates and other medicinal and edible homologous raw materials, juicy, sweet, refreshing and delicate, very suitable for drinking in autumn and winter. In addition, the beverage is mainly low sugar and zero fat, and the product chooses Yongfu Luohan juice as a natural sugar substitute, and Luohan juice is used instead of artificial sweeteners, so that people can drink without burden.
Honey fragrant warm pear soup, bamboo cane grass root water source: Nai Xue's tea In order to attract the attention of Generation Z, the old gold mill made tea in Hsinchu cane grass root Sydney pear bags. Open the small tea bag, the real materials visible to the naked eye include jujubes, figs, dried bamboo cane, dried carrots, lilies, camelina white tea, pears, fresh white grass roots and other natural ingredients, which are sweet and moist to drink.
Bamboo cane grass root pear tea bag picture: In addition to white grass root and bamboo cane, the old golden mill is also an indispensable raw material in sugar water, it is a perennial herb growing in the paddy field, edible is a flat underground stem, South China has the Xi of boiling sugar cane with horseshoe and grass root.
Insight into people's love for Chinese health and seasonal ingredients, Tianlala launched a region-limited sugarcane horseshoe white moonlight, which combines the natural sweetness of sugarcane with the freshness of horseshoes, full of health; TIMS Tianhao Coffee launched sugarcane horseshoe water, which really adds sugarcane, horseshoe, and fresh white grass root.
Picture left: Sweet Lala Sugarcane Horseshoe White Moonlight Picture Right: Sugarcane Horseshoe Water *** Sweet Lala Weibo @tims Tianhao Coffee Stew Chapter 24 also has a new mung bean horseshoe milk ice, red bean horseshoe milk ice, all with matching milk and horseshoe; 1828 Wang Laoji launched three products: lemon oil orange flower jelly, bamboo cane horseshoe flower jelly, and strawberry roselle jelly. Among them, the bamboo cane horseshoe flower jelly is made of fresh-cut horseshoe dices with bamboo cane, which is sweet and moisturizing. Yiban Zhi has launched a refreshing horseshoe corn juice, the product formula is clean, fresh corn juice with fresh horseshoe pulp, a bite to feel the natural flavor, it is worth noting that the drink can be directly microwaved in winter to drink, the packaging is lightweight, easy to carry.
Mung bean horseshoe milk ice Red bean horseshoe milk ice *** stew 24 chapters
Lemon oil citrus flower jelly, bamboo cane horseshoe flower jelly, strawberry roselle jelly *** 1828 Wang Laoji
Refreshing horseshoe corn juice.
Source: Ichiban ZhiDelicious and nourishing, encircle the young man's small hanging pear soup.
Looking north from the Lingnan area, due to the special environment of high temperature and low humidity, the north also has its own Chinese drink - small hanging pear soup. It was first started in the opera garden of old Beijing, and is deeply loved by people because of its sweet and sour, sweet and dry, suitable for consumers of all ages.
After the change of time, in order to let more modern people feel the charm of Xiaojiao pear soup, Xiaojiao pear soup has innovated in formula and packaging, becoming more suitable for modern people's diet and living Xi.
Founded in Modu, nowwa coffee brand saw the market potential of health sweet water, and used a combination of white fungus and pear in the product, filling the entire mouth with a sweet and sour taste, relaxing the dry throat and driving away the fatigue of the whole day.
The ingredients of the product are copied from the ancient method of small hanging pear soup, and the sweet pear is boiled freshly, the texture of the pear soup is thin and translucent, and the other materials are all real and material, so as to meet the needs of the people for health.
Beijing Xiaojiao Pear Soup*** Hetian Shuipu Shu also burned fairy grass to launch Xiaojiao Pear Soup Zhenbao Tea and Xiao Hanging Pear Light Milk Tea, trying to continue the traditional old Beijing flavor through a new form of collocation and stimulate the purchase desire of young consumers.
Xiaojiao Pear Soup Zhenbao Tea and Xiaojiao Pear Light Milk Tea*** Shuyi Burning Fairy Grass Xiaohongshu strengthens the spleen and appetizes, and sour plum soup has attracted much attention 2023 Annual Inventory Sour plum soup is also a well-known national drink, with the characteristics of degreasing, relieving greasy, strengthening the spleen and appetizing, allowing consumers to enjoy delicious and healthy at the same time. Jiulongzhai sour plum soup is an authentic traditional drink of old Beijing, the product is selected from black plum, hawthorn, licorice, tangerine peel, osmanthus, rock sugar raw materials, and follows the ancient method to boil out the amber color, to meet the user's pursuit of ancient inheritance and natural ingredients.
Kowloon Zhai sour plum soup.
Jiulong Zhai from the Forbidden City's new brand of plant boiled sour plum soup, the main shengjin throat, digestion appetizer, on the basis of the recipe combination of black plum, hawthorn and tangerine peel, but also add ** sugar and licorice, one bite back to the most familiar taste when childhood.
Plant boiled sour plum soup*** In addition to sour plum soup, in the context of the rise of the national tide, sour plum has gradually become popular in food and beverages, so brands are trying to develop drinks with more Chinese characteristics through the flavor of sour plum to meet people's taste appeals. Yuanqi Forest launched sour plum juice sparkling water, black plum juice content of 55%, the product still focuses on 0 sugar, 0 fat and 0 calories, which responds more quickly to meet the needs of young people for healthy drinks.
Sour plum juice sparkling water*** Yuanqi ForestAlthough the domestic beverage market is hot, the homogenization phenomenon is becoming more and more serious, and the brand is constantly seeking a differentiated breakthrough path. With the trend of great powers and the rise of national flavors, drinks with traditional national characteristics are loved by more and more consumers.
Chinese beverages represented by Lingnan sugar water, small hanging pear soup, sour plum soup, etc., each with its own regional characteristics, are well-known national drinks, with their own natural differentiated labels, so seeking inspiration from Chinese drinks is conducive to the outbreak of new beverage categories.
The brand perfectly integrates the trend of the times with the traditional inheritance, so that young people can re-understand "Chinese drinks" and further discover the charm of traditional Chinese health culture.