2023 Annual Inventory 2023 can be described as a boom year for investment and factory construction. The start-up and commissioning of new factories is very important for production enterprises, which often reflects the strategic planning of enterprises. By investing in the construction of factories, enterprises can not only open up new product markets, but also further expand the scale of sales and enhance the influence of the industry. Recently, the food board took stock of the staking situation of beverage companies across the country in 2023 and found the following new highlights.
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Dongpeng goes north, and Dayao goes southRegional brands accelerate the national market layoutOn November 21, Dayao Beverage released its plan to develop into the South China market through its official WeChat. Dayao said that in 2024, it will clarify the strategy of focusing on the development of the South China market, and at the same time put forward the "North Business and South Aid" plan.
Not satisfied with the label of local beverages, the kiln to speed up the pace from Inner Mongolia to the national layout, this year to build five factories, to now the kiln in the country has Inner Mongolia Hohhot, Ningxia Shizuishan, Liaoning Shenyang, Jilin Siping, Anhui Fuyang, Shaanxi Baoji and other ten production bases, to meet the product quality standardization and consistency, to solve the problem of the first chain system and logistics radius.
However, the kiln in the national layout of the current in the southwest, South China two regions are relatively missing, the kiln executive director Luo Yun said, "the future of the southern layout will be based on water to build a factory, because our requirements for water quality is very high, has been communicated with several core water sources in advance, as long as the regional brand power and consumer awareness can meet the conditions for building a factory, the entire production capacity layout will soon be launched." ”
This year, while Dongpeng Beverage's sales in the northern market are soaring, the northbound strategy is also accelerating. According to the data, Dongpeng Beverage in the regions outside the province, Guangxi, East China, Central China, Southwest China, and North China grew year-on-year in the third quarter. 1%。
At the beginning of November, Dongpeng Beverage Group held the signing ceremony of the North China Regional Headquarters and Tianjin Production Base Project, which is the 10th production base of Dongpeng Beverage and its first production base in the northern region, which means that it is accelerating its national layout.
In addition, Arctic Ocean, Chengde Lulu, Liziyuan, Susa, etc. are also expanding production capacity and investing in factories this year to accelerate the national market layout.
Water giants are crazy to build factories.
Bottled water is still the most rolling trackThroughout 2023, there will be nearly 40 staking projects related to the bottled water industry, and Nongfu Spring, China Resources C'estbon, Jingtian, etc. have invested in expanding production bases. Among them, Nongfu Spring and China Resources C'estbon opened six factories and a large amount of capital was remitted, which on the one hand reflects the ultra-high popularity of the bottled water track and the activity of the market, and on the other hand, it can also be seen that major enterprises continue to be optimistic about the bottled water market.
In November, two major projects of China Resources C'estbon were signed and landed one after another, successively signing a tea beverage production base project in Wuyishan, Fujian, and a Wencheng production base project in Wencheng, Zhejiang. In addition, the annual production capacity of China Resources C'estbon Changsha Plant (Phase II) with a total investment of 1 billion yuan will reach 1 million tons, becoming the leading beverage production base in China.
Nongfu Spring went straight to South China, and after the first and second phases were put into operation successively, it increased the development and utilization of the water source of Wanlv Lake in Heyuan City for the third time, which shows its ambition and determination to show its strength in South China. With the implementation of the third phase of the project, this means that natural water will gradually occupy a higher market share in the South China market.
It is worth noting that Nongfu Spring has not stopped exploring water sources, and in November this year, the construction of Nongfu Spring's ** Nyingchi production base was officially signed. Relying on the leading equipment level, strong first-class chain management capabilities and strict quality assurance system, the "Nyingchi good water" from the roof of the world will be "transported" to consumers across the country.
The juice category is gaining popularity.
The chain is mature and diverseAccording to data from the China Business Industry Research Institute, the size of China's juice market has increased from 1118 in 2017500 million yuan increased to 1375 in 2022800 million yuan. Huiyuan has made a significant breakthrough in this year's performance, and has not stopped the pace of capacity expansion, and has reached cooperation with local leaders to enrich its industrial chain.
In the case of a good environment in the juice market, more juice brands have emerged, and many juice companies have also paid attention to the construction of their best chain and increased investment. Tianjin Guanfang Investment Group *** new annual output of 100,000 tons of fruit juice beverage project signing ceremony was held in Yuncheng City, Shanxi Province, Guanfang Chairman Shan Yuming said that Yuncheng fruit has a long reputation, superior location, convenient transportation, for Guanfang products to radiate the central and western regions to provide a unique basic conditions.
In addition, it is worth noting that regional specialty products are also accelerating the process of industrialization, and rushing out of the siege to a larger market layout, such as double grapefruit juice, sea buckthorn juice in Inner Mongolia and strontium-rich and potassium-rich dried fruit drinks in Ningxia.
From this year's investment and factory construction events, you can see what trends, and which companies have attracted your attention, welcome to leave a message to discussFood Plate (tyjspb).