The new films on New Year's Day in 2024 have already set a record of more than 4With a box office of 200 million yuan, the cinema is very lively. From the romantic atmosphere created by "Twinkle Twinkle Twinkle Twinkle Star" to the spectacular scene of the audience holding up signs in support at Taylor Swift's concert, to Feng Xiaogang's "If You Are Honest Do Not Disturb 3" and "The Annual Meeting Can't Stop!" that gathers comedians from the Internet generationEach movie maintains its original quality while making a big fuss about the sense of New Year's rituals. The number and type of New Year's Day films show signs that they are expected to hit the strongest New Year's Day file. It is reported that "Twinkle Twinkle Twinkle Star" alone won more than 300 million box office, and "The Annual Meeting Can't Stop!", which was screened in advanceis currently expected to earn more than 50 million at the box office. In addition, the pre-sale performance of "Taylor Swift: Times Tour" surpassed Andy Lau's two new films and ranked third in the New Year's Day box office list. In order to attract the audience, each film has launched a special field label, some highlight the romantic atmosphere, and some focus on "pleasing an auspicious fortune". This year's New Year's Eve, all filmmakers are crazy about "doing the whole job", so that the audience is willing to pay for it, and it has become the first choice for the New Year.
The biggest initiative of the New Year's Day file is undoubtedly "Twinkle Twinkle Twinkle Star", which uses the creative means of snow to create a two-way rush in the theater to pursue a sense of ritual, which attracts the attention of the audience. The popular romance movies on New Year's Day have become a high-profile phenomenon. Since the successful launch of the "One Kiss New Year's Eve" marketing for "The Last Night on Earth" in 2018, many love movies have chosen to be released on New Year's Day to attract core audiences. The youth romance drama "Twinkle Star" broadcast on the iQiyi platform has a good reputation, but it is not a big hit, and the movie version continues the story line on the big screen and creates a "happy ending" for fans, which has attracted the attention of many audiences. The movie version combines the "snow field" planning launched by the classic hot stalk "Zhang Wansen, It's Snowing" in the film, so that the sense of ritual in the theater has been fully utilized. While romances have a regular audience in theaters, today's young couples prefer to experience the romantic atmosphere of snow in theaters rather than watching romances.
The pre-sale box office of "Twinkle Twinkle Twinkle Star" has reached 300 million, and its successful marketing has made the original small-scale launch of the 13:14 official snow resort full, and various movie theaters have followed up in pursuit of the box office, purchasing snow machines to operate their own snow resorts, making the film more than 50% of the film during the New Year's Day, and the cumulative pre-sales have exceeded 300 million. Another romance film, "Your Wedding", also chose to be re-released on New Year's Eve. This film, which won the championship in the May Day schedule two years ago, focuses on "The person who watched "Your Wedding" with you that year, is still by your side now?People can't help but sigh at the concept of love among young people. In the 15 years of time that Zhou Xiaoqi and You Yongci have separated and said goodbye several times, passed by, turned around with regret, and waited silently, but they still hold the initial love throbbing in every reunion, look, and reunion, which is suitable for nostalgic love romances.
The marketing strategy of "Your Wedding" has also prepared some small surprises for couples, such as walking into the theater at 22:15 on December 31 to watch "Your Wedding", you can listen to the starring Xu Guanghan say "Thank you for appearing in my life" at 0:00 o'clock in the New Year;And when you walk into the theater at 4:10 p.m., you will hear Xu Guanghan's confession at 5:20 p.m., "Would you like to be with me?"At present, the pre-sale of the film has exceeded 7 million. In addition, there are two Hong Kong films "Goldfinger" and "Sneaking" on New Year's Day this year, one of which is starring Andy Lau, and the other is also starring Andy Lau, which also injects new vitality into the innovation of Hong Kong films. Traditional moviegoers are still around during the long holidays, expecting a great storyline, great performances, and stunning visuals, rather than being drawn to the hype. Therefore, choosing a Hong Kong film escorted by word-of-mouth is obviously a good choice. These two Hong Kong films have made innovations in form or content on the basis of traditional Hong Kong films.
The first is the crime movie "Goldfinger", directed by Zhuang **, who has directed classic Hong Kong films such as "Infernal Affairs", "Eavesdropping", and "Wushuang", Tony Leung and Andy Lau have collaborated again after 20 years to put Hong Kong's historical cases on the screen, becoming one of the highly anticipated Hong Kong "blockbusters". Tony Leung plays a crazy villain business tycoon in the film, playing Andy Lau in the palm of his hand. On the occasion of bidding farewell to the old and welcoming the new, the myth of "making 10 billion with 100 yuan" is quite appropriate, and the "tempering" of the myth of **, the real estate market, and listed companies in the film must also be able to touch the audience who are up and down in the financial market. In addition, the film will be released simultaneously in many countries and regions around the world, showing a wider audience and influence. Andy's grievances in "Goldfinger" can be released in "Sneaking". In this movie, he is an elegant villain who hides deeply, "does not trade goods, kills people without blood, and commits crimes without leaving clues".
This is also after the movie "Disciple" released in 2007, Andy Lau played the villain again after 16 years, in which he returned with new means such as "dark web" and "live drug trafficking", integrating the new elements of the moment into the old routines of Hong Kong films, bringing a new experience to the audience, and also sounding the alarm. Another Chinese New Year film "If You Are Honest Do Not Disturb 3" and "The Annual Meeting Can't Stop!".brings a different style of comedy. Feng Xiaogang once said in an interview that "the market will always need comedy, but it doesn't necessarily need Feng's comedy", and the current pre-sale results of "If You Are Honest Do Not Disturb 3" seem to confirm this sentence. In 2008, the first "If You Are Honest, Do Not Disturb" won 2With a box office of 600 million, Feng Xiaogang at that time established the status of "King of the New Year" with a series of Chinese New Year films, and "If You Are Honest, Do Not Disturb" successfully opened the IP of "Feng's Romantic Comedy". In 2010, the sequel "If You Are the Truth, Do Not Disturb 2" became a hit again and won 4700 million yuan at the box office. At that time, Ge You and ** also became important representatives of domestic romantic comedies. Rewritten: "Do Not Disturb 3" poster.
From 2008 to 2023, "If You Are the Truth, Do Not Disturb 3" has been recording the love story of Qin Fen and Xiaoxiao, which runs through the audience's fifteen-year youth. After many years, the crew returned to Sanya, the filming location of the previous work, and re-filmed. The plot tells the story of Xiaoxiao who left home for ten years after agreeing to Qin Fen's marriage proposal in the second part. In order to alleviate Qin Fen's lovesickness, Lao Fan, who had researched the intelligent robot, designed a robot that looked like Xiaoxiao and implanted the good memories of the two and gave it to him. And just as Qin Fen gradually fell into the "gentle township" of AI Xiaoxiao, the real Xiaoxiao suddenly returned. The two smiled, one was gentle as water, and the other was frank and outspoken, which made Qin Fen overwhelmed and frequently abused. At the same time, 66-year-old Uncle Ge and 47-year-old ** co-starred in a romance film again, adding a sci-fi background. At a time when AI has become a hot word of the year, Feng Xiaogang's return to the New Year file has aroused the audience's conjecture about whether he can still have a unique vision as before. Whether this is just a fried cold rice after the limelight, or whether it will bring new surprises to the audience, can only be seen in the theater. "The annual meeting can't be stopped!Poster.
Another comedy "The Annual Meeting Can't Stop!".is obviously more confident in itself, and it is also the first film to open screening on New Year's Day, and it has already bagged more than 50 million box office. Written and directed by Dong Runnian, this comedian gathers Dapeng, Bai Ke, Wang Xun, Sun Yizhou, and popular players such as the talk show conference and the annual comedy conference, and staged a workplace satirical drama about workers in the workplace. Through the annual meeting, all kinds of unreasonable chaos in workplace interpersonal relationships and the shortcomings in the development of the times will be shown to the audience in the movie. Although "annual meeting" is a word that makes migrant workers a little PTSD, the film has gained a good reputation after its screening. If comedy is still a rigid need, such an expressive comedy makes people who watch the movie laugh and leave an aftertaste, which is worth recommending. Taylor Swift: The Times Tour: New Year's Eve concert moves into the cinema. The New Year's Eve concert has always been the highlight of traditional TV stations, and at the end of each year, each David TV has launched a competition for the star lineup.
This year's concert market is particularly booming, and the celebrities' offline New Year's Eve concerts are also busy, but surprisingly, at the end of the year, movie theaters have also begun to hold New Year's Eve concerts. Taylor Swift's concert movie "Taylor Swift: The Times Tour" will be launched at 21:17 p.m. on December 31, directed by Sam Runch. This special screening will be held at 130+ cinemas across the country, where audiences will be able to enjoy the spectacular fireworks on the screen as the bell rings on New Year's Eve in 2024. The film's soundtrack recreates more than 40 of Taylor's hits, including "Love Story," "Shake It Off," "Lover," and more, covering all of her 17-year journey. The world-renowned magazine "Variety" once praised the film as a "once-in-a-lifetime phenomenon". The audience can not only sing to their heart's content in the theater, but also wear fluorescent bracelets or carry their favorite cheers, and sway in Taylor's **, as if they are in a live concert, enjoying the shock and emotion brought by the film.
After the film was released, many fans and audiences planned to gather in the theater to "** car" together, and the audience carnivaled, and some people were even ready to wear the shiniest pink robes, put on the most beautiful Taylor imitation makeup, and sing "Love Story" to confess to their beloved. The format of "Taylor Swift: The Times Tour" will bring a new viewing experience to the audience, which is clearly different from previous films.