The POD (print-on-demand) market size is 26The 1% CAGR soaring is key for merchants to achieve product differentiation and branding, however, it is not easy to enter this market.
In 2023, the SHOPLINE POD product team will continue to communicate and feedback with customers, and comprehensively optimize and improve from three dimensions: more efficient and flexible applications, smoother customer experience, and faster transactions. 16 iterations of product versions, from the realization of various complex customization scenarios to the optimization of function points one by one, to provide strong support for merchants.
OneEfficient operationFlexible customization
In order to accurately meet the more complex customization scenarios of merchants, this year, the SHOPLINE POD product team has launched more customization options and personalized settings, so that merchants can customize products more efficiently and flexibly.
OneOne-stop operation
Shopine POD allows merchants to complete the POD content design of products in one page, including design print files, design preview effects, and information and logic of design options, etc., and the overall operation efficiency is 30% higher than that of the industry, eliminating merchants' concerns about cumbersome configuration processes.
II. II. IIHigh-converting templates are applied directly
In order to help more independent station merchants quickly enter the field of POD, which is still a blue ocean, SHOPLINE has launched a new content library with 500+ original templates and materials. Merchants can apply it to their stores with one click and go online quickly, skipping the work of repeatedly uploading and managing materials, helping merchants increase their store conversion rate by 36% compared to last year.
ThreePod** Personality Editor
Merchants can easily unleash their brand's creativity and imagination through a combination of functions, such as setting option display conditions, option associated product SKUs, curved text, etc., to make the store more attractive in terms of design and customization.
II. II. IIThe customer experience has been greatly improvedUnlock more add-on scenarios
OneUnlock more add-on scenarios and increase GMV
In order to help merchants speed up customers' shopping decisions, POD customization has covered multiple add-on scenarios, including the store's list page, business details page, quick add-on view pop-up window, and add-on product components. Customers can click "Add to cart" on the list page to quickly complete the customized exclusive product according to the instructions in the pop-up window, and the product will be waiting for the order in the shopping cart after saving.
Compared with industry products, SHOPLINE's self-developed POD product customization plug-in is also strongly compatible with the use of other plug-ins. For example, smart landing pages, B2B wholesale, subscription e-commerce, combined sales marketing scenarios, etc. When using these plug-ins, as long as consumers place an order in the store, they can also enjoy an exclusive customized experience.
Customize the holiday gameplay to help explode orders
Through compatible POD customization plug-ins, merchants can preemptively lay out product customization festival gameplay and boost GMV improvement. Under the background of the festive atmosphere of the website, consumers are more interested in products customized around the theme of the festival, and have a better chance of achieving explosive orders.
AgainstB2B wholesale business optimizes the shopping experience
Shopline has insight into the B2B wholesale business is also facing the challenges of difficult customer acquisition, low conversion, and customer churn. In addition to the ** solution for customers' bulk purchase needs, the POD plug-in can further enhance the personalization of the shopping experience and increase the transaction conversion rate.
(4) Optimization of user-customized product functions
According to the problems of insufficient customer consumption motivation and low conversion rate reported by merchants, SHOPLINE launched a real-time preview of the effect. Let customers customize products with real-time previews, and adjust while seeing real-time effects. At the same time, for customized guidance, through tiled large pictures and clear customization steps, it helps to speed up the buyer's order decision.
ThreePod products support quick payment
SHOPLINE noticed that POD merchants often get stuck: in the traditional payment process, the cumbersome steps of filling in user information may lead to a decrease in the conversion rate of products. In addition, after customers place an order through Quick Pay, there is sometimes a problem that the customized information is missing.
In order to solve the bottleneck of the above scenarios at one time, SHOPLINE's product customization plug-in can support a variety of quick payments. At present, including PayPal, Apple Pay, shopby checkout users' common payment types, customers only need to select a quick payment method and confirm the payment, no need to repeatedly enter payment information. After use, consumers can complete the payment directly in the store without jumping to a third party, improving the conversion rate.
In 2024, SHOPLINE POD product customization will continue to explore the infinite possibilities of brand display - SHOPLINE focuses on improving the applicability of the entire POD product, ensuring that SHOPLINE's self-developed POD plug-in functions are more complete and more convenient to apply, providing merchants with a smooth and efficient customization experience. At the same time, strengthen the connection with customers and explore a unique way of customization for merchants to suit the brand.