Geely Lynk Co officially entered the Vietnamese market

Mondo Cars Updated on 2024-01-30

**: Zhongguancun**.

On December 18, Lynk & Co officially entered the Vietnamese market. In Hanoi, the first Lynk & Co space was grandly opened and will sell three models: Lynk & Co 09, Lynk & Co 05 and Lynk & Co 01.

Since the launch of the "Asia-Pacific Strategy" in November 2021, Lynk & Co has successfully entered the market of Middle Eastern countries, including Kuwait, Israel, Saudi Arabia, Oman and other places, and opened a total of 5 Lynk & Co centers and 2 Lynk & Co spaces.

According to public data, Vietnam's auto market has the second highest growth rate in Southeast Asia and is expected to exceed 1 million units by 2030. Therefore, the expansion of the Vietnamese market is not only a key step for Lynk & Co, but also an important part of the "Asia-Pacific Strategy".

In order to meet the needs of consumers, the Lynk & Co space in Hanoi adopts a stylish and unique in-store design, incorporating elements of local Vietnamese culture. For example, a flower waterfall art installation is set up at the main entrance, and a coffee table is made from a modified Vietnamese drum. This design not only reflects the local culture, but also shows that Lynk & Co attaches great importance to the individual needs of consumers.

In addition, Lynk & Co plans to accelerate its expansion into the Philippines and Central Asia, as well as opening a store in Ho Chi Minh City. This is expected to be completed in January 2024. Lynk & Co wanted to take this opportunity to further increase the brand's visibility and recognition in the Asia-Pacific region.

In addition to the Vietnamese market, Lynk & Co has been expanding its overseas market footprint in recent years. Last year, the "European Plan" was launched, and in April this year, the Lynk & Co 01 PHEV departed from Shanghai to Zeebrugge, Belgium, and began to implement a dual-cycle model and a national car recall model across the country.

In addition, in March 2022, Lynk & Co announced its entry into the U.S. market and plans to launch a pure electric vehicle to replace the current plug-in hybrid compact SUV - Lynk & Co 01. The model will be available in 2024 and will be designed in accordance with US regulations.

At the end of the same year, Lynk & Co also opened its 10th European store**, located in Milan, Italy.

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