As a leading automobile company in China, BYD continues to focus on conveying Chinese culture.
Not to mention, BYD has recently launched the "Mountains and Rivers China" physical geography science documentary, the Han family Hexi Corridor series of documentaries, and co-created the pipa song "General Huo Crossing the River" with Yin Ruozixi, which shows its importance to the dissemination of Chinese culture.
This time, BYD will focus on Chinese cultural relics and launch the "National Treasure Guardian Program", hoping to arouse the public's awareness of the protection of cultural relics through its own achievable influence, and let the public discover the Chinese wisdom and Chinese spirit hidden behind the aesthetics and skills of national treasures.
How influential is BYD?
In November this year, BYD sold more than 300,000 passenger cars, and more than 2.6 million from January to November, far ahead of the second-ranked automaker, and the cumulative sales of new energy vehicles also exceeded 6 million. With an extremely large number of users, it naturally forms a huge influence.
Globally, BYD exported more than 30,000 vehicles in November, and this number is expected to grow by leaps and bounds through its aggressive overseas deployment. It is worth mentioning that in 2023, BYD will be selected as one of the 100 most influential companies in the world by Time Magazine for the third consecutive year, and its global influence will continue to increase.
Therefore, BYD launched this timeNational Treasure Guardian ProjectWhat exactly did you do?
As the cultural promotion officer of the "China National Treasure Conference", he has reached a cooperation with the column to help the promotion of national treasure culture, and through a series of extended content, the public can see the Chinese skills, Chinese aesthetics, Chinese philosophy, as well as historical answers and truths hidden behind the national treasures.
Join hands with the "National Cultural Relics Crime Information Center" to help promote the "National Cultural Relics Crime Clue Reporting Platform" with its own reachable influence, so that more people can understand the relevant entrances of cultural relics protection, pay attention to lost cultural relics, and popularize the knowledge of cultural relics protection.
Combined with the national treasure protection plan, in Beijing, Xi'an, Zhengzhou and other five cities, we have invited the public to enter the museum together, so that more people can pay attention to the cultural relics and understand the profound Chinese culture behind the cultural relics through the communication power of the public and the public.
Combined with the National Treasure Guardian Program, with the help of BYD's own platform to convey the beauty of national treasures, and at the same time, the national treasure knowledge quiz was launched on the first website to attract more people's attention and understand the national treasure culture.
In fact, Chinese culture has always been the background color of BYD's brand, which is the best cultural confidence.
As we all know, the physical buttons in the car of BYD models insist on using Chinese annotations. In addition, BYD also continues to integrate Chinese culture and concepts into its products, and practices the inheritance of Chinese culture with practical actions.
The product logo of the dynasty is presented in Chinese characters and calligraphy of the Chinese dynasty, showing China's thousand-year-old cultural heritage and national self-confidence.
Dynasty products' family-style dragon face "dragon face" design, integrated into the Chinese dragon shape, has exclusive Chinese cultural characteristics.
The Tang family's "Chinese knot" taillight shape restores the design essence of traditional Chinese culture.
Inspired by Cheng Ju's poem "Three Peaks Thatched Cottage", the Han EV Thousand Mountains Cui Limited Edition combines the artistic conception of the verdant hues of Chinese landscape dotted green paintings with car design. In addition, "Twilight Mountain Purple" will also be launched soon, and the color inspiration is taken from the "Preface to the Pavilion of King Teng" by the early Tang Dynasty poet Wang Bo.
The Tang family's new silver glaze white exterior color scheme is inspired by the official kiln of the Tang Dynasty - Xingyao white porcelain, presenting an elegant and high-end sense of snow like silver. The new lotus gray interior color scheme is taken from the popular color of the Tang Dynasty - lotus silk in autumn, which is warm and quiet for the visual senses.
As the industry's first new energy exclusive intelligent body control system, BYD Yunyuan system is also taken from ancient culture, implying beautiful and comfortable travel.
The logo of BYD's high-end brand "Yangwang", inspired by Oracle's "electricity", integrates BYD's new energy technology and vision with traditional Chinese culture, demonstrating national cultural self-confidence.
For national treasures, the best protection should not only make them complete, but also let them be perceived, remembered and passed on by more people. Because of this, Chinese culture can be circulated and continued in the cognition and belief of the Chinese people, and it will continue to grow. For BYD, I believe that it can play a good role as the initiator of the "National Treasure Guardian Plan" and play a good role in the era of Chinese cultural communication. After all, for Chinese culture, no one has more feelings than it, and no one has more action than it.