The Huawei Mate 60 RS Extraordinary Master has been on the market for nearly 3 months now. For an ultra-high-end flagship with a starting price of up to 11999 yuan, the Huawei Mate 60 RS Extraordinary Master is undoubtedly a very successful model, and every time it is sold out online, it is basically sold out in seconds, and there are countless users in offline stores who have registered and waited for arrival. The reason why the HUAWEI Mate 60 RS is so popular is that the black technology innovation behind its product power, as well as the brand spirit contained in the HUAWEI MASTER, give it special value and significance—for high-end users such as business elites, the HUAWEI Mate 60 RS Extreme Master is a high-end business card.
In terms of product strength, the Huawei Mate 60 RS Extraordinary Master is full of innovation from ID design to reliability, from communication capabilities to privacy protection. In terms of id design, the HUAWEI Mate 60 RS Extraordinary Master follows the design concept of symmetrical central axis to create a highly recognizable "Star Diamond Octagonal" design, and has two ceramic colors: black and red. Among the two colors, red ceramics have a more complex process, which requires calcination at a high temperature of 1400 degrees, more than 50 processes and 60 days of meticulous work. Judging from the effect presented, as well as the complexity of the process behind it, the ceramic back panel of the Huawei Mate 60 RS Extraordinary Master can be called an art-level texture.
In addition to the ID design, the Huawei Mate 60 RS Extraordinary Master also has a full content of black technology in terms of reliability, communication, and privacy protection. In terms of reliability, the HUAWEI Mate 60 RS Extraordinary Master's Basalt Tempered Kunlun Glass is the second generation of Kunlun glass strengthened by Basalt Tempering Technology, which has 1 times the drop resistance and 3 times the scratch resistance. The so-called Xuanwu tempering technology can be understood as Huawei's stable, dense, and ultra-tough atomic-level structure strengthening technology, combined with pure crystalline and ultra-precise high-vacuum magnetron sputtering process, to improve its scratch resistance without affecting the appearance of the screen.
In terms of communication, Huawei Mate 60 RS Extraordinary Master brings dual satellite communication, which can dial satellites**, receive and receive satellite messages, support free editing of satellite message content, and can also carry the user's location information, support multiple locations to generate trajectory maps, so that users can still get in touch with the outside world in scenarios where there is no ground signal, such as deserts, offshore seas, and deep mountains. In terms of privacy protection, the HUAWEI Mate 60 RS Extraordinary Master earpiece adopts a special dual-diaphragm dual-driver design, driven by the sound field algorithm, it can achieve no sound leakage when talking in closed scenes such as elevators and cars, and achieve a private call experience similar to "sound transmission into secret".
In terms of brand spirit, HUAWEI Mate 60 RS Extraordinary Master, as the first straight board flagship of Huawei's ultra-high-end brand Extraordinary Master, first carries Huawei's latest achievements in the field of science and technology. Secondly, and most importantly, it perfectly interprets the brand spirit conveyed by the extraordinary masters. As Andy Lau, brand ambassador of Huawei Mate 60 RS, expressed in his speech and interview: "It's not about being born extraordinary, it's about daring to be extraordinary." To be extraordinary is to bring the ordinary out of the wonderful.
What is "insisting on creating" and "constantly moving forward"?Huawei's investment in R&D has given a profound explanation. Huawei's financial report shows that in the first three quarters of 2023, Huawei's R&D expenses will be about 11499.1 billion yuan, accounting for 25% of the revenue in the first three quarters4%；In the past ten years, the cumulative investment in research and development has exceeded 977.3 billion yuan. Huawei's courage to invest in R&D regardless of the cost and its determination to adhere to long-termism have enabled Huawei to maintain its leading position in many fields despite the difficult situation, and to re-lead the development of the smartphone industry with the attitude of returning as a king.
It should be emphasized that the deep-seated reason why Huawei can gain a foothold in the ultra-high-end mobile phone market is precisely the results that should be achieved after continuous technological innovation, leading the development of the industry, and bringing users a better experience. In other words, whether it is the Extraordinary Master brand or the Huawei Mate 60 RS Extraordinary Master, it is essentially a spiritual symbol condensed by Huawei's courage, determination, and achievements in the field of scientific and technological innovation. At the same time, high-end users such as business elites can also experience and be deeply encouraged in their work and life.