It is another year of new snow season, and the ski resort of Xinjiang Silk Road International Resort is crowded, and ski enthusiasts from all over the world are speeding down the slopes on snowboards, enjoying the fun of winter ice and snow tourism. On December 8, "Hello!".China's "2024 North China Ice and Snow Tourism Overseas Promotion Season" was launched in Urumqi. Under the guidance of the Bureau of International Exchange and Cooperation, the Department of Industrial Development and the Department of Resource Development of the Ministry of Culture and Tourism, the Sino-foreign Cultural Exchange Center, together with the Culture and Tourism Departments (Bureaus) of nine provinces, autonomous regions and municipalities in Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, Liaoning, Jilin, Heilongjiang and Xinjiang, has joined hands with overseas Chinese cultural centers and Chinese tourism offices abroad to build a broad platform to showcase the charm of ice and snow in northern China with the theme of "Building Dreams of Ice and Snow for the Future".
Ice and snow are used as a medium to promote inbound tourism
The white and quiet forest valley, the ice and snow life full of fireworks, and the hot ice and snow competition ......China's ice and snow tourism resources are abundant, the products are mature, and it has perfect tourism infrastructure and high-quality tourism services. The promotion season aims to make good use of online and offline means to expand tourism cooperation platforms and attract more and more international tourists to China to enjoy the beauty of ice and snow and experience ice and snow tourism.
During the 2024 North China Ice and Snow Tourism Overseas Promotion Season, we will hold overseas tours of China's outstanding enterprises, release high-quality resources of ice and snow cultural tourism, launch the online and offline theme exhibition of 'Continuing the Ice and Snow Chapter', and launch the exhibition of cultural and tourism resources with characteristics of northern China. In addition, overseas offline special promotion conferences will be held in Malaysia and the United Arab Emirates to show the rich ice and snow tourism resources of northern China to the world in a wider range and deeper dimensions. Wan Ling, deputy director of the Sino-foreign Cultural Exchange Center, introduced.
The magnificent and vast landforms of northern China are rich in ecology and ice, and the ice and snow culture is far-reaching and profound. At present, the nine provinces, autonomous regions and municipalities in northern China are actively launching ice and snow tourism products, preparing ice and snow festivals, and vigorously promoting ice and snow culture, so as to better meet the expectations of overseas tourists for ice and snow tourism in northern China. Zhao Hui, member of the party group and deputy director of the Liaoning Provincial Department of Culture and Tourism, introduced that Liaoning has fully launched the winter tourism promotion activities of "Winter Charm and Prosperous Year in Liaoning", and strives to build a demonstration place for the integrated development of high-quality culture, sports and tourism.
After the launching ceremony, Chinese and foreign guests went to Tianshan Tianchi Scenic Area, Xinjiang International Grand Bazaar and other places for investigation and research. The ice and snow scenery and folk customs of northern China left a deep impression on the foreign guests.
Mauritius is an island nation with diverse ethnic and cultural diversity, a pleasant tropical climate, beautiful beaches and a variety of water sports. Northern China is a completely different land of ice and snow, with tourists sliding on snowboards on snowy mountains. Snow tourism is undoubtedly a great attraction for visitors to Mauritius. Wang Chunwan, Ambassador of the Republic of Mauritius to China, said that he believes that through this promotion season, more Mauritian tourists will come to China and Xinjiang to experience the fun of ice and snow tourism.
Attract visitors to Xinjiang and feel the charm of ice and snow
In recent years, Xinjiang has achieved gratifying results in the development of ice and snow tourism. The launching ceremony was held in Xinjiang, which enhanced the understanding of Xinjiang's ice and snow tourism resources from all over the world and injected new momentum into the development of Xinjiang's ice and snow industry. Xinjiang's cultural and tourism industries are combining the characteristics of resources to enrich the supply of ice and snow products and stimulate the vitality of ice and snow resources.
Xu Ruijun, Secretary of the Party Leadership Group of the Xinjiang Uygur Autonomous Region Department of Culture and Tourism and Secretary of the Party Leadership Group of the Xinjiang Institute of Culture and Museum, said that Xinjiang is located on the "** snow line" at 47 degrees north latitude and has world-class ice and snow resources. "Xinjiang's ice and snow industry is ushering in a major opportunity for high-quality development, and ice and snow sports and ice and snow tourism are becoming new highlights, new business cards, and new fashions on the tourism puzzle of Xinjiang. Xinjiang will use ice and snow as a medium, open the window to present the scenery and welcome guests, constantly enrich the new connotation of ice and snow tourism, open up a new realm of ice and snow industry, and set a new benchmark for ice and snow sports. ”
This year, Yili has received more than 30 groups of foreign tour groups. The holding of this promotion season will bring new opportunities for ice and snow tourism in Yili. Zhang Chunming, Secretary of the Party Leadership Group of the Culture and Tourism Bureau of Ili Kazakh Autonomous Prefecture, said that at present, Yili has launched ten winter tourism products, three high-quality ice and snow tourism routes, and more than 30 ice and snow cultural tourism activities to attract domestic and foreign tourists to enjoy ice skiing.
This promotion season has built a platform for Urumqi to promote and display ice and snow tourism resources at home and abroad. Zhu Xinrong, deputy secretary of the party group and director of the Urumqi Municipal Bureau of Culture and Tourism, said that Urumqi has launched more than 100 ice and snow cultural tourism activities in this year's snow season. Welcome domestic and foreign tourists and ice and snow lovers to come to Urumqi to unlock new ways to play ice and snow tourism.
We will focus on enriching Karamay's ice and snow tourism products and enhancing the experience of tourists. Overseas tourists are welcome to experience the charm of ice and snow in the beautiful oil city. Lu Zhiguo, Secretary of the Party Leadership Group and Deputy Director of the Karamay Municipal Bureau of Culture, Sports, Radio, Television and Tourism, said.
Xinjiang has outstanding advantages in ice and snow tourism resources and distinctive characteristics of ice and snow culture, and the launching ceremony in Xinjiang is timely. Wan Ling said, "We will further give full play to the advantages of the Sino-foreign cultural exchange center in connecting countries and promoting exchanges and mutual learning, promote the high-quality development of ice and snow tourism in Xinjiang, and help Xinjiang build a world-class ice and snow tourism destination." ”
Work together to boost the production of gold in cold land
At the launching ceremony, Chinese and foreign guests exchanged and discussed topics such as the innovation and international promotion of ice and snow tourism products in northern China, the experience and creation of ice and snow tourism folk culture, and the embodiment of the cultural value of Silk Road tourism around the theme of "jointly promoting the development of ice and snow tourism", and offered suggestions and suggestions for the high-quality development of ice and snow tourism.
According to Wu Bihu, director of the Tourism Research and Planning Center of the School of Urban and Environmental Sciences of Peking University, the ice and snow tourism resources of the nine northern provinces, autonomous regions and cities have their own characteristics and complementary advantages, constituting the fist products of China's ice and snow tourism. "Xinjiang has a large amount of snow, a long snow period, a wide snow area, and a thick ice layer, and has world-class ice and snow resources. The two major ice and snow tourism belts of Tianshan Mountains and Altai Mountains are deeply loved by ski enthusiasts around the world, and many well-known explorers have visited Xinjiang for investigation and exploration, which has condensed into a profound ice and snow cultural heritage, which will surely become the driving force for the development of ice and snow tourism in Xinjiang. ”
In recent years, Xinjiang has actively developed the ice and snow tourism industry, and has achieved gratifying results in promoting economic development and improving people's livelihood, which provides other countries with experience that can be used as a reference. María Theresa, Minister Counsellor of the Venezuelan Embassy in China, expressed the hope of further deepening exchanges and cooperation between Venezuela and China in the field of tourism, giving full play to the role of tourism in promoting cultural exchanges and economic development, and achieving a win-win situation.
Shen Han, a professor at the Department of Tourism at Fudan University, believes that ice and snow tourism has become the core engine of winter tourism and the ice and snow economy. Xinjiang has world-class ice and snow resources, and in terms of promoting the development of ice and snow tourism, it is necessary to continue to increase investment in infrastructure, improve the quality of ice and snow tourism services, cultivate and expand product content around the "ski tourism +" model, and actively create new tourism products and new formats such as "ice and snow + hot springs", "ice and snow + homestays" and "ice and snow + night economy", so that one-day and two-day tours can be transformed into vacation tours, extend the ice and snow industry chain, and stimulate tourism consumption.
The ice and snow tourism resources in northern China are very attractive. Recently, China has implemented a visa-free policy for Malaysia, attracting more and more Malaysian tourists to travel to northern China, which will further promote Malaysia-China tourism cooperation. Bao Yixiong, president of the Malaysian Chinese Tourism Association, said. (Author: China Tourism News reporter Guo Ziteng;Editor: Song Yuqiu).