Zhou Xueze
On December 16, Dongfang Selection issued an announcement that Chairman Yu Minhong concurrently served as the CEO of Dongfang Selection, and Sun Dongxu was removed from the position of executive director and CEO of Dongfang Selection. This means that the recent turmoil caused by "who is the author of the little essay" has come to an end.
During this period of time, the Oriental selection was very lively. The origin of the matter is the "small composition", saying that part of Dong Yuhui's "small composition" copywriting came from the team, which caused dissatisfaction among fans;On December 12, Sun Dongxu, CEO of Dongfang Selection, officially responded in the live broadcast room, pulling out Dong Yuhui's salary;In the end, Yu Minhong came out to apologize to Dong Yuhui, and then Sun Dongxu also apologized.
I have watched it several times before and after, and I feel that this is an "eternal" problem between talent and management. Of course, the reason why Dong Yuhui became a fierce general is inseparable from the support of the management team led by Yu Minhong, "New Oriental is the soil, and Dong Yuhui is a big tree growing on this soil", this judgment is no problem as of today. The ideal state is that Dong Yuhui and the platform are moving forward side by side, but judging from the information released now, there are some discordant elements between the fierce general and the platform, if this disharmony is allowed to exist, it is a question of where Dongfang Selection will go.
Each person stands in a different position, has a different perspective, and has a different point of view. From the perspective of fans, the "small composition" itself is not a problem. In the webcast, the copywriter may be the host's heart and mind and play on the spot, or it may be the collective creation of the team behind it in advance, which is general common sense and should not be used as evidence to attack Dong Yuhui, after all, there are few all-rounders, and some people are good at writing manuscripts, but they are clumsy in hosting performance. In the live broadcast of Oriental Selection, netizens liked Dong Yuhui and his expression, while copywriting took a back seat. What's more, it was later confirmed that some of the copywriting was written by Dong Yuhui himself, some were written by Dong Yuhui instructed the team to write and then revised by himself, and some were created by the team behind him.
From the perspective of "" and Dongfang Selection, they think that it is the strength of the team that has made Dong Yuhui, because Dong Yuhui's brilliance is too shining now, and their brilliance is relatively dim, so they are unhappy. "" repeatedly posted, emphasizing that some copywriting was from the hands of the team, and even a small essay Dong Yuhui "only changed five words" such language came out, "originally aggrieved" shows the depth of his inner resentment;The problem is also that such posts are hung up continuously and not deleted - internal deletion is not a difficult thing, so it is difficult to say that this is just a complaint of "", indicating that there are higher forces behind it to support "".
Source: Red Star News).
Who wrote the copy" is not a question, but a question. Then, CEO Sun Dongxu came out to respond, further verifying that there is a power to reject Dong Yuhui internally. Originally, the matter of small composition copywriting was a trivial matter of sesame grains, which could be turned into a trivial matter, but Sun Dongxu's response and the fact that Dong Yuhui's salary was pulled out will inevitably be "extraneous branches". Sun Dongxu publicly ** Dong Yuhui "The annual salary is more than tens of millions, but only a part". Compensation is often private to the individual as well as the company, and it is inappropriate to say it in public. Sun Dongxu slipped his mobile phone in front of fans during the live broadcast and said, "Come to a meeting today", a bit of a fan as a subordinate leader, which further aroused the dissatisfaction of netizens.
Then, Yu Minhong realized the seriousness of the problem, and came out to live broadcast to say that there was a "serious lack of professionalism", and CEO Sun Dongxu handled things "not mellow enough", he admitted that there were big loopholes in Dongfang's selection management, but denied that he faced a "choice between two choices" between Dong Yuhui and Sun Dongxu. As a manager, Yu Minhong's painstaking balancing act is understandable, but he does not have a clear specific way to deal with it. Who knows, on the evening of December 15th, the Dongfang Selection live broadcast room once again staged an unexpected scene of "driving a tanker truck to fight fires", Dongfang Selection anchor Tianquan seemed to think that the wind and waves were not big enough, and imitated Dongfang Xiaosun to drop his mobile phone during the live broadcast, laughing at the audience for not being able to buy egg yolk crisp, scolding fans, and losing 700,000 fans overnight!Oriental Selection made an official announcement in the early morning: temporarily suspended the broadcast, and thought about it behind closed doors.
Judging from various factors, there seems to be disagreement within Dongfang Selection on how to treat Dong Yuhui, a fierce general, and by extension, it is the eternal problem of "how enterprises treat talents".
Judging from the current situation, Dong Yuhui, the focus of the incident, is outside the whirlpool, and reacts appropriately, low-key and humble. According to its IP results, Dong Yuhui returned to his hometown of Shaanxi and changed the signature "I used to be a teacher, but now I am a salesperson" to "Don't will, don't be, don't solid, don't me", in addition, it was rumored on the Internet that Jingdong extended an olive branch to him, and he said that there was no such thing.
There is no such thing as love and hate for no reason. Netizens like Dong Yuhui and summarize many reasons, such as: honest, kind and flexible, knowledgeable, exported, sometimes a sentence of English, quick response, and so on. Because I like Dong Yuhui, I like the goods he brings. For many netizens, the reason why they watch Dongfang Selection and come here to shop is actually for Dong Yuhui, which also objectively shows that Dong Yuhui has a unique charm.
Yu Min** recorded "Do Your Best in a Painful World" describes the difficulties of his entrepreneurship, showing his perseverance and wise thinking, which makes people feel that this is an entrepreneur with a pattern. After the "double reduction", transformation and development, live broadcast sales, and Oriental selection came out, Dong Yuhui's rise as an Internet celebrity was inseparable from Yu Minhong's breakthrough decision at that time, and it was also inseparable from the team's collective cooperation, but at that time, everyone came on the field, why only Dong Yuhui was out of the circle, which shows the irreplaceability of Dong Yuhui.
Dong Yuhui has become an Internet celebrity and is also an employee, but it seems that this employee has "made great achievements as CEO", and how to make good use of such a "star + employee" character is a new challenge in the Internet era. This is like the Monkey King in "Journey to the West" and Zhuge Liang in "Romance of the Three Kingdoms". Sun Wukong's skills are high, without him to subdue demons and eliminate demons, Tang Seng will not be able to learn from the West, but Sun Wukong has a free personality and is not easy to discipline, for this reason, Guanyin Bodhisattva taught Tang Seng a mantra and used suppressive means to make Sun Wukong "work". In today's high degree of equality of personality and marketization, the use of suppressive methods to manage employees is a failure. Zhuge Liang is a masterpiece of a generation, but Liu Bei asked Zhuge Liang to come out of the mountain, give him respect and trust, and let Zhuge Liang be willing to dedicate his wisdom.
Dong Yuhui and Yu Minhong Source: VCG).
Once, the scholar Yi Zhongtian, Yu Minhong and Dong Yuhui participated in the Oriental Selection Activity together, and Yi Zhongtian asked Dong Yuhui a question: Why did Zhuge Liang choose Liu Bei?Dong Yuhui replied: Those who are confidants die. Yi Zhongtian said: It's because Liu Bei reuses and specializes in Zhuge Liang!
Coincidentally, the host Ni Ping once participated in the Oriental Audition, and said in front of Dong Yuhui and Sun Dongxu that he knew Sun Dongxu through Dong Yuhui, and with such an excellent talent as Dong Yuhui, Sun Dongxu should feel "secretly happy", which is Sun Dongxu's luck and pride.
Dong Yuhui is still an employee selected by Dongfang, but in the spotlight live broadcast room, he is like a "red flower", but the CEO who is together is like a "green leaf". The world often knows Dong Yuhui, but he is unfamiliar with the CEO, and for the live broadcast company, this requires an elegant question to give him trust and respect.
At present, I don't see any complaints from Dong Yuhui, and he is still working diligently. Dong Yuhui and Yu Minhong also get along well, often chatting together, Dong Yuhui sometimes calls Yu Minhong "old man", Yu Minhong also joked that he agreed to marry his daughter to Dong Yuhui. Yu Minhong's respect for Dong Yuhui does not mean that other people inside also respect Dong, which tests management wisdom and methods.
From the point of view of live broadcast companies, it seems that there is a certain risk in pinning the attraction of fans on one or two people. For this reason, Dongfang Selection is also working hard to cultivate other anchors, but the formation of famous anchors has a certain inevitability and a great accident. Inevitability refers to the inherent characteristics of talents themselves, which are often not replicable;Accidentality is often reflected in the "current situation creates heroes", there are many outstanding talents, but it takes time to stand out, even Dong Yuhui, if it is not at the threshold of "double reduction" quickly out of the circle, it is difficult to say that it can have today's fame.
Everyone is on stage, a few people are singing, and the enterprise is also a play. It's hard to find a good drama troupe owner, but it's even harder to find a protagonist who is in the middle of the line. "One minute on stage, ten years of work off the stage", each character has its own role and status, but the protagonist is often difficult to replace. For a live broadcast company, it is necessary to work hard to cultivate more anchors, but more importantly, it is important to know how to make good use of the existing "famous characters". Complement each other, and achieve together;Tear each other down, and one piece collapses. If you want the protagonist to sing well, the live broadcast company will have a bright future.