The 2023 Zhongshan Xiaolan Chrysanthemum Festival came to an end, attracting more than 750,000 check-ins.
Yangcheng Evening News reporter Zhang Degang and correspondent Lan Xuan photo report: On December 11, the 2023 Zhongshan Xiaolan Chrysanthemum Festival came to an end. In the past half a month, "Jucheng Xiaolan" has welcomed tourists from all over the world in full costume. According to the data, the 2023 Xiaolan Chrysanthemum Festival will open from November 23, attracting more than 750,000 citizens and tourists.
Reservations for meals and accommodations are "bursting".
This past weekend, the main venue of the Xiaolan Chrysanthemum Festival was crowded, and the citizens and tourists who were still unsatisfied seized the last opportunity to enter the park to watch the "check-in". In addition to the visual feast brought by 21 groups of chrysanthemum-themed landscaping and more than 800 kinds of fine chrysanthemums in the famous chrysanthemum gathering area, rich supporting activities also bring an immersive experience to tourists.
Since the opening of the Xiaolan Chrysanthemum Festival in 2023, the special activities have never stopped, such as the Golden Earth ** Meeting, the Chrysanthemum Banquet for 1,000 People, the Zhongshan Hanfu Festival and the Chrysanthemum Cheongsam Show in the "Autumn Chrysanthemum City".
In 2023, the Xiaolan Chrysanthemum Festival will attract a large number of tourists to enjoy chrysanthemums and taste chrysanthemums, and it has also driven the consumption of catering, accommodation and other consumption in Xiaolan Town to continue to heat up.
At noon on December 1, a chrysanthemum banquet for 1,000 people was held in Chaoyang Restaurant, and more than 1,300 tourists from Guangzhou tasted chrysanthemum delicacies. It is understood that this group of foreign tourists learned about the Xiaolan Chrysanthemum Club and chrysanthemum delicacies through major network platforms, so they took the opportunity of the company's team building to visit here and enjoy chrysanthemums. The person in charge of the restaurant told reporters: "During the chrysanthemum meeting, almost every night is full of bookings, and it is difficult to find a box room. ”
Jucheng Xiaolan also derived a series of chrysanthemum element tourism cultural and creative products, which are deeply loved by consumers. "During the chrysanthemum festival, the average daily sales on weekends exceeded 27,000 yuan, and the six staff members were too busy at the busiest time. The most popular ones are several old chrysanthemum products from Xiaolan and special foods such as Riwei flower cakes newly launched this year. The sales staff of the pop-up store of "Jucheng courtesy" cultural tourism products said.
Create a chrysanthemum cultural inheritance position.
Xiaolan chrysanthemum culture has a long history and is known as the "Chrysanthemum City". During the Qianlong period of the Qing Dynasty, the chrysanthemum folk culture originated from the Central Plains prevailed in Xiaolan, and there was a chrysanthemum race at that time, which was called "Chrysanthemum Trial", and later named the Chrysanthemum Conference. Since the founding of the People's Republic of China, Xiaolan has held chrysanthemum exhibitions in 1959, 1973, 1979 and 1994.
After entering the new century, in order to further carry forward the chrysanthemum culture, Xiaolan holds a chrysanthemum appreciation meeting almost every year, meeting friends with flowers, spreading friendship with chrysanthemums, and constantly expanding the "circle of friends". In 2006, Xiaolan chrysanthemum was included in the first batch of national intangible cultural heritage list.
Before going to Xiaolan Chrysanthemum Festival, I thought it was just an ordinary exhibition, but after following the guide to visit the exhibition site for about an hour, I found that what was on display here was not only all kinds of beautiful chrysanthemums, but the beautiful historical stories behind Xiaolan place. After visiting the Xiaolan Chrysanthemum Festival, Tong Sidu, a reporter from the Indonesian Antara News Agency in China, said that these historical cultures are precious and worthy of further publicity and promotion.
The reporter learned that at this year's chrysanthemum meeting, the exhibition of aesthetic education achievements of teachers and students in primary and secondary schools with the theme of "art and cultural creativity" attracted much attention. The exhibition attracted nearly 1,000 teachers and students from 54 primary and secondary schools and kindergartens in the town to participate in the creation, and about 4,000 works of art were selected for exhibition.