When Jack Ma entered, we may have overestimated his decision
Some time ago, the mysterious big brother Zhang Nucleic Acid suddenly appeared in people's field of vision again.
Because after the nucleic acid and property leasing business, Zhang He entered the prefabricated food industry and created his own"Convenience food"Brand, **there is an outlet, **there is a Zhang He.
In fact, there is not only a mysterious boss in the prefabricated food industry, but also the former richest man Ma Yun is also very optimistic about this outlet, and recently created a company called"Mars Kitchen"new company.
The data shows that"Hangzhou Ma's Kitchen Food***"by"Hangzhou Dajingtou two pick two culture and art***"Wholly owned, Jack Ma owns 99 of the latter9% of the shares, the remaining 01% is held by Zhang He.
Until I see the evidence, I don't believe Jack Ma will enter the field of prepared meals.
But when Jack Ma's kitchen really came into the public eye, I asked myself, if I were really as rich and powerful as Jack Ma and Zhang Jindong, wouldn't I enter the field of prepared meals?
I mean, when these bigwigs stand up again and again and earn unimaginable wealth for ordinary people, I can only say that they deserve to make money, because the vast majority of ordinary people have kept that moral bottom line.
When we saw Zhang Nucleic Acid making money by fraud, we could only breathe a sigh of relief, because people were fined tens of thousands of yuan and got away with it.
When we see that the field of prepared vegetables continues to be popular after problems, Zhang He, Ma Yun and other rich people continue to ignore the doubts of the outside world, which shows that the key to becoming the richest man is that morality is lower than ordinary people.
Why Jack Ma will also look in this direction is actually very simple, because the ready-to-eat food industry has huge market potential and development space.
According to a survey by a third-party organization, the scale of China's ready-to-eat meal market in 2021 will be 345.9 billion yuan, a year-on-year increase of 198%, it should be able to develop to 800 billion yuan by 2023, and I believe it will soon become a trillion blue ocean.
Therefore, in the past two years, the cooking meal industry has become more and more numerous, and the number of domestic enterprises related to cooking meals is about 60,000, nearly half of which are enterprises established within 1 to 5 years, and Ma Yun is now also a big financier in this field.
It is worth mentioning that the official website of the U.S. ** Exchange Commission disclosed that the two companies in the Ma Yun family trust plan to cash out 5 million shares held by the founder of **Alibaba on November 21, which is equivalent to cashing out 6.4 billion yuan.
Shortly after the withdrawal on November 21, the Jack Ma family kitchen was incorporated on November 22, which is undoubtedly full of irony.
The reason why the prepared food industry is hated is because under the impetus of capital, the food we eat every day will be standardized, stereotyped, and even by"Reinforcement"。
After thousands of years of development, Chinese cuisine has formed a distinctive local character"Eight cuisines"(Actually, there are more than eight cuisines).
But now, capital wants to use industrial forms of assembly line engineering to make dishes, which is undoubtedly a regression of human society.
The most direct impact of this phenomenon is the impact on China's rich and splendid food culture: the unique and differentiated food civilizations of the south and the north will be annihilated by the wave of capital-made prefabricated dishes.
At that point, our food culture will be a single dish created by capital, completely devoid of individuality, just like Americans eat burgers, fried chicken, potato chips every day - the essence of which is to make exquisite dishes"Nutritious"。
What's even more worrying is that as the large-scale development of pre-made dishes has become the only unavoidable option on our table, those financial predators and catering giants in the West will inevitably get involved in this field with the internal cooperation of some groups.
Nowadays, Ma Yun is also taking the lead in the field of conditioning dishes, which will undoubtedly accelerate the expansion of the market scale of conditioning dishes, which is also one of the reasons why many people complain about him, in fact, he is overestimated!