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Brand online price control methods.
With the continuous development of e-commerce platforms, more and more brands are starting to sell products online. However, the ensuing online price chaos has also brought a lot of trouble to the brand. In order to maintain the image and interests of the brand, the brand must adopt effective control methods to deal with the problem of online price abuse. Here are some of the most commonly used management methods:
1. Establish an online management system.
Brands can standardize product pricing strategies and sales channels by establishing an online ** management system. The system should include the following aspects:
1.Develop an online strategy: Develop a reasonable online strategy according to the product's positioning, cost and competitors.
2.Set the protection period: In order to prevent merchants from selling at low prices, you can set a protection period, during which merchants are not allowed to sell at a reduced price.
3.Set a minimum price: In order to prevent merchants from malicious competition at low prices, a minimum price can be set, and goods below this ** are not allowed to be sold.
4.Establish a monitoring system: Through the monitoring system, you can monitor the sales of online products in real time, find abnormalities in time and take measures to deal with them.
2. Strengthen channel management.
Brands should strengthen the management of online sales channels, especially third-party e-commerce platforms and distributors. Specific measures include:
1.Partnering with e-commerce platforms to establish a brand zone: With a brand zone, you can better display your brand image and product information, while controlling the sales of your products** and channels.
2.Sign a contract with a dealer: When signing a contract with a dealer, the sales and channels of the product should be clearly specified, and the corresponding penalties should be given for violations.
3.Establish an online dealer management system: Through this system, you can better manage the sales behavior and execution of dealers, and find and deal with violations in a timely manner.
3. Use legal means to protect rights.
For serious online price abuse, brands can protect their rights through legal means. Specific measures include:
1.Complain to the e-commerce platform: For online merchants who violate the rules, they can file a complaint with the e-commerce platform and ask them to stop the infringement and compensate for their losses.
2.Accountability to dealers: For dealers who violate the rules, they can be held accountable and required to compensate for losses.
3.Use of intellectual property protection: For the misappropriation of brand trademarks, patents, etc., intellectual property protection can be used to protect rights.
Fourth, strengthen publicity, education and guidance.
In addition to the above measures, brands should also strengthen publicity and education to raise the awareness of intellectual property protection among merchants and consumers. Specific measures include:
1.Publish an intellectual property protection statement on the official website: By publishing an intellectual property protection statement on the official website, you can convey the brand's intellectual property protection awareness to consumers and merchants.
2.Strengthen communication and cooperation with merchants: Through communication and cooperation with merchants, merchants can be promoted to standardize sales behavior and comply with the brand's best strategy.
3.Carry out publicity and education activities: Publicity and education activities can be carried out to raise consumers' awareness of intellectual property protection and let consumers understand the rights and values of the brand.
To sum up, there are various ways to control online price abuse of brands, and brands should choose the control method that suits them according to their actual situation to maintain their own image and interests.