2023 is considered to be the first year of Alipay's live broadcast, especially in the months starting from August, the scale of Alipay's live broadcast room has increased by 10 times, and the average monthly transaction volume GMV of merchants' live broadcast has increased by 25 times. Compared with platforms such as Douyin, Kuaishou and **hao, the traffic cost of Alipay's live broadcast is very low, but the business opportunities brought by it are huge.
In my opinion, if Douyin is an interest e-commerce and ** is a social e-commerce, then Alipay live broadcast can be called trust e-commerce. With Alipay's strong user trust and close connection with funds, it can effectively increase the average customer value of users.
As a tool app, Alipay's users are generally so"Use up and go"Xi. Therefore, not all merchants are suitable for using Alipay live streaming. According to my observations, Alipay live broadcast is more suitable for the development of "big brands + ** value goods" and "local life". In particular, industries such as jewelry c digital and big-name electrical appliances can obtain a high conversion rateFresh food, wine and beverages, and daily necessities, as just needs of people's daily life, although they are not considered the most valuable categories, but the repurchase rate is very high, and Alipay live broadcast is a good sales means for these categories. I suggest that merchants in these industries can focus on the opportunities of Alipay live streaming!
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