Dongfeng Nissan has successfully achieved transformation in the face of difficulties and challenges, stabilized its market position, and become a model for many well-known joint ventures.
After the impact of the epidemic and industrial transformation, Dongfeng Nissan has actively responded, and has maintained an annual sales performance of more than 800,000 vehicles for many years with its excellent management capabilities, and strengthened the competitiveness of the whole industry chain. Kung Fu Motors commented on its positive transformation process for the enterprise during this period, pointing out that the key to successful transformation lies in "stability" and "change". They work closely with their channel partners to create a close-knit community of interest through the formation of innovation groups such as the NI Council. In the midst of a downturn in the market, they worked together with their dealers to provide strong support, inspire confidence and win.
A senior executive of the company said that every time there is a milestone, such as the cumulative production of more than 15 million vehicles or the 20th anniversary of its establishment, they can deeply feel the enthusiasm of Dongfeng Nissan to start a business again.
In the field of electrification, Dongfeng's daily production capacity has beaten foreign investment and achieved independent positive development. In the next three years, Dongfeng Nissan plans to launch 10 new energy models led by domestic teams, including four Nissan brand models and the Venucia and Dongfeng brands. In the past two years, Venucia has realized the transformation of oil and electricity, and has interpreted Dongfeng Nissan's determination to localize with practical actions. In terms of digitalization to business upgrading, Dongfeng Nissan has upgraded traditional vehicles to smart vehicles through intelligent means, and has maintained a number of industry-leading indicators. In addition, they are also committed to building a smart "people, vehicle, life" ecosystem, and creating a user operation ecosystem of "sharing, co-creation, and symbiosis".
Experts believe that joint ventures, such as Dongfeng Nissan, need to think strategically and long-term, and look for new leaders to lead the way. Kung Fu Auto believes that on the basis of the reform of the previous two years, Dongfeng Daily production capacity has achieved steady development and focused on the potential of new quality development.
Dongfeng Nissan's successful reform has not only strengthened the foundation of the business, but also delivered a morale-boosting force to many eager joint ventures. This transformation path has a significant impact on the entire automotive industry, helping to accelerate the formation of "new quality production capacity" and promote the sustainable development of the automotive industry.
Up to now, Dongfeng Nissan has successfully passed the transformation stage for more than two years, and while stabilizing the market, the whole value chain system is relatively stable. This achievement is not only the victory of Dongfeng Nissan itself, but also adds confidence and motivation to the whole world. Looking forward to the future, it is expected that more joint venture car companies can find their own positioning in the wave of reform, achieve stable and even excellent growth, and form a unique new competitive advantage.
We look forward to sharing your unique insights and valuable experience on the successful reform of Dongfeng Nissan, and exploring the bright future of the automotive industry.