In 2023, the arrival of the 10th 122nd "National Traffic Safety Day" will make road safety the focus of society again. According to the United Nations, about 1.3 million people die in road traffic crashes and 30 million to 50 million people suffer non-fatal injuries every year. Guangqi Honda, which has been deeply engaged in road safety, will move towards the safety vision of "zero traffic accident deaths by 2050" with the innovation and transformation of the new 10 million era, and play a positive role in building civilized transportation with greater responsibility.
At present, building a safe, convenient, efficient, green, economical, inclusive, and resilient sustainable transportation system has become an important measure to support and serve the high-quality development of the economy and society, and safety has always been the top priority. At the Guangzhou Motor Show held in November, Guangqi Honda unveiled its corporate safety vision of "Zero Traffic Fatalities by 2050", which will focus on safety technology and safety education to create a harmonious traffic society with zero accidents.
In 2023, Guangqi Honda's cumulative production and sales will exceed 10 million units, accelerate the transformation of new energy and intelligence, and deepen the cause of road safety in the past 25 years of development, practicing a unique growth path, which has a positive demonstration significance for building civilized transportation. The support of the production and sales scale of tens of millions of users, as well as the proposal of the company's safety vision, will help Guangqi Honda continue to open up a new pattern of road safety and jointly promote sustainable transportation development with a clearer development path and deeper system strength.
As a mainstream car company, Guangqi Honda has always taken safety responsibility as the primary premise of enterprise development for many years, and this time it has put forward the corporate safety vision of "zero traffic accident deaths by 2050", which has important value of the times, and at the same time closely fits the innovation and transformation strategy of Guangqi Honda in the new era of 10 million yuan, and points out the direction for future development.
In order to achieve the vision of "zero traffic fatalities by 2050", Guangqi Honda will take action in two areas: safety technology and safety education. In the field of safety technology, it mainly includes technology introduction and technical verification, through the introduction of advanced safety technology, 100% of the Honda Sensing 360 technology is installed in all models, and through the technical verification covering "all scenarios", to ensure the stability and reliability of product safety. In the field of safety education, Guangqi Honda will carry out safe driving training and knowledge popularization for customers to purchase and use cars, as well as road safety education for all ages for the public, so as to continuously improve the safety awareness and skills of car owners and the public and avoid traffic accidents.
Based on the company's safety vision, Guangqi Honda will deeply support safe travel through the "Safe Travel Plan", namely the Dream Children's Trip for children's safety education and the Safe China Tour for adult safety education. In fact, Guangqi Honda's two major public welfare projects have been practiced for many years and have been upgraded year by year, with extensive social influence, which has also laid an important practical foundation for the realization of the safety vision.
The theme of this year's Traffic Safety Day is "Civilized Traffic, You and Me Walk Together", emphasizing the prevention and reduction of road traffic accidents at the source, and Guangqi Honda's Dream Children's Walk and Safety China Tour's two public welfare projects have been committed to public road safety education for many years, and will be further innovated and upgraded in 2023, and their influence will continue to "go out of the circle".
As a public welfare project for children's safety, Guangqi Honda Dream Children's Travel will continue to improve the systematic layout in 2023, so as to achieve bright spots in normalization and breakthroughs in "cross-border", and further expand the construction of national children's road safety education bases. On May 31, Guangqi Honda and the Traffic Police Detachment of the Guangzhou Municipal Public Security Bureau jointly launched the Dream Children's Traffic Safety Experience Base in Shangcheng Park, Huangpu District, which is the first community interactive traffic safety experience base in Guangzhou, and the innovative "grid" management system model once again set a new model of national children's road safety education, and has carried out 21 theme activities, attracting the extensive participation of many parent-child families around the community. In 2023, in addition to completing 100 campus classes in Shanxi, Henan and other places, Guangqi Honda Dream Children's Travel will also come to Xiamen business district to hold a children's road safety experience exhibition. At the same time, the two new Dream Children's Star Franchise Classrooms have also been officially opened, creating an interesting and popular parent-child interactive world, and the boutique education base has been expanded. Dream Kids brings a full sense of security to children with three-dimensional, full-scene road safety education.
Guangqi Honda's Safety China Tour covers adult groups such as college students, car owners and **, and organizes in-depth practice from different perspectives such as pioneer creativity and professional practice, which further enhances the pertinence and effectiveness. The 2023 Guangqi Honda Safety China Tour - The 4th Road Safety Innovation Competition takes the application of digital intelligence as a new topic, focuses on the pain points of the times, and innovatively introduces the offensive competition system to inspire college students to put forward more scientific and technological and contemporary ideas. The finals are also one of the sub-forums of the 2023 China Automotive Safety Conference and the Tempering Walker Conference, providing a broader industry platform for college students. The 2023 Guangqi Honda Safety China Tour Safe Driving Experience Camp is aimed at "veteran drivers", helping drivers improve their awareness and skills of safe driving through professional safe driving subject training and on-site competition. As the base of the Safe China Tour and Safe Driving Experience Camp, the Guangqi Honda Joy Safe Driving Center will celebrate its 10th anniversary in 2023. It is a first-class professional safe driving training base in China, with a total of more than 50,000 drivers trained in the past ten years, and a road safety theme exhibition of "More than 10 Million Safe as One" will also be set up in the 2023 event, which systematically presents the "123N Road Safety Growth Path" practiced by Guangqi Honda for many years.
Soichiro Honda, the founder of Honda, once said, "As a company that makes a living car, we should do our best to ensure the safety of our users." Guangqi Honda's 25-year development history has not only deeply imprinted this idea, but also gradually practiced a set of "123N Road Safety Growth Path", covering concept guidance, public welfare practice and technical support, which has a positive demonstration value for social forces to build sustainable transportation development.
Guided by one philosophy, the corporate security concept of "for the safety of all". This stems from Guangqi Honda's corporate philosophy of "respecting people". Guangqi Honda not only protects the safety of users, but also the safety of all traffic participants. Closely following the core safety concept, Guangqi Honda's products and practices have always focused on people, and continue to expand the coverage of a wider range of people.
The two major public welfare projects have been deeply practiced, that is, Guangqi Honda has continuously improved the public's road safety awareness and ability through the two major road safety public welfare projects, Safe China Tour and Dream Children's Tour, and the construction of a normalized and three-dimensional public welfare system.
It is supported by three major technologies, namely Honda Architecture (HA), Honda Sensing 360 and Honda Connect 40 intelligent interconnection system and other three major safety technologies. In the new era of 10 million, Guangqi Honda accelerates the transformation of new energy and intelligence, and relies on core technology to promote the product application and upgrade iteration of safety technology.
n represents unlimited efforts, showing the positive results of Guangqi Honda in the field of road safety. Over the years, Guangqi Honda has made pioneering efforts in the field of road safety, from carrying out the first vehicle-to-vehicle collision experiment in China to equipping it with the latest vehicle active and passive safety technology, and continuously upgrading the intrinsic safety of vehicles. Since the launch of the "Safe China Tour" project in 2007 and the start of children's road safety education in 2015, the two activities have linked more than 700 franchised stores, with more than 240,000 people directly participating nationwide.
In the new era of tens of millions, Guangqi Honda will rely on the value driving force of "building the best car for users and being the best enterprise in society" to assume more social responsibilities. With the release of the safety vision of "zero traffic fatalities by 2050", Guangqi Honda has further responded to the safety needs of sustainable transportation development, and further gathered the strength of all parties through a solid practical foundation to jointly promote scientific and technological innovation, improve the socialized road safety construction system, create a new safety pattern, and jointly build a harmonious traffic society with "zero accidents". (The above ** are from the official).
Dr. Xing Che's studio.