Buick E5 Pioneer Edition dropped 390,000, and the price war started again

Mondo Finance Updated on 2024-01-19

[Introduction: On November 29, 2023, the Buick E5 Pioneer Edition officially started nationwide delivery, and this model is 3 times lower than the guide price of the lowest intelligent standard endurance version of the Buick E5 series90,000, the starting price of the Buick E5 series is directly from 20890,000 yuan was lowered to 16990,000 yuan, with the lowering of the price threshold of the Buick E5 series, the product strength has also been improved to a certain extent. 】

Written by |Cai Jialun, editor|Grass.

In the face of menacing independent brands, joint venture brands are under great pressure and constantly seeking change.

The new Buick E5 Pioneer Edition has changed its appearance. The car is still based on the Aoteneng intelligent electric platform, the appearance design is consistent with the previous Zhixiang standard endurance version, the new Buick cornices spread wings front face shape is wide open and closed, the pure and concise layout stretches the visual width to a certain extent, the integrated closed crystal crystal grille is very new energy taste, the grille uses water wave elements inside, which brings a smart atmosphere to the front of the car, and the wing light trail split headlights have a sharp shape, which can realize the function of streamer rhythm dot matrix light language, bringing a good human-vehicle interaction experience.

The sides are clean and elegant, with sleek lines that give the body a stylish look, and the concealed door handles automatically pop up when the driver approaches the vehicle. The tail shape is not complicated, and the streamer flying wing taillights adopt a through-segment design, and the effect after lighting is more in line with the aesthetics of current consumers.

Although the exterior design is the same, the Buick E5 Pioneer Edition is still a lot of cuts in terms of configuration, and the exterior mirror function is retained in addition to the electric adjustment and heating function, and the electric folding, automatic reversing and automatic folding of the locked car are all canceled. Although it is a small detail, there are still many consumers who think that this will affect the car experience to some extent.

In terms of interior layout design and materials, Buick E5 Pioneer Edition is consistent with the previous Zhixiang standard battery life version, 30-inch curved 6K screen brings a good sense of science and technology, and the car machine is still equipped with Qualcomm Snapdragon 8155 chip, and the smooth operation of the car machine is guaranteed to a certain extent. Although the **minor tune is nearly 40,000,But the E5 Pioneer Edition has not canceled the practical L2 level intelligent driving assistance function,Lane departure warning、Active braking safety system、Front and rear collision warning、Merge assistance, etc. are not absent,It can reduce the driver's driving pressure,This conscientious approach is also well received by consumers。

The Buick E5 Pioneer Edition has canceled functions such as panoramic sunroof, heated steering wheel, and wireless charging of mobile phones, and the convenient experience that can be enjoyed during actual car use will be greatly reduced.

Buick E5 Pioneer Edition seat design, no change in riding space, 8-way electric adjustment of the main driver's seat, 6-way electric adjustment of the co-pilot, front seat heating, driver's seat memory function are all canceled, there is a big gap between the comfort configuration and the previous Zhixiang standard endurance version, and the changes in the ride have a great impact on users.

The key three-electric system Buick E5 Pioneer Edition has not changed, and the new car is equipped with a capacity of 68The 4kWh battery pack officially claims that the new car has a range of up to 545km under CLTC conditions, which is not a big problem to meet the needs of daily travel. The Buick E5 Pioneer Edition is equipped with an electric motor with a maximum power of 180kW and a peak torque of 330N·m, and the official acceleration of 100 kilometers is 76 seconds, netizens said that if this data is made into a rear drive, it will be completely in line with the "true fragrance theorem".

Many people on the Internet say that Buick is "crazy", and some people say that it is a new generation of "volume king". The Buick E5 entry threshold has been lowered, and behind it is a new round of ** war. Approaching the end of the year, various car companies have to join the first battle in order to impact sales, Geely and the co-founded Jiyue Automobile's first model Jiyue 01, only one month on the market, the whole series of models dropped by 30,000 yuan, the ternary lithium battery optional package was reduced by 10,000 yuan, and the replacement can be reduced by up to 5,000 yuan. BYD also opened a new round of price cuts in order to sprint to the annual sales target of 3 million vehicles, and it announced on December 1 that the Dynasty series would launch a limited-time discount for oil to electricity, with a maximum discount of 20,000 yuan for Han and a maximum discount of 1 for Tang50,000 yuan, and Qin PLUS DM-i** directly hit 90,000 yuan. Extreme Krypton, Ideal, Changan, Xiaopeng, Leap and other car companies are also increasing their weight in this ** battle.

At this time, the Buick E5 launched a lower pioneer version, reflecting the "volume" of the Chinese auto market from the side, while the Buick E5 entry model was reduced by 390,000 is not only focused on the present, but in order to cope with the upcoming and more competitive "automobile knockout" next year in advance, and it is an overall and systematic layout of the Chinese market.

Comments. Whether it is forced to cut prices or take the initiative, the launch of the Buick E5 Pioneer Edition has broken the stereotype of consumers on the joint venture pure electric**, although the cancellation of some comfort configurations will affect the consumer's car experience to a certain extent, but less than 170,000 naked cars** can buy a joint venture factory pure electric medium-sized SUV, which is still very attractive to users who pursue cost-effectiveness and do not care about configuration. It is believed that with the blessing of low prices, Buick E5 sales will continue to grow, but if it wants to truly gain a foothold in the fiercely competitive Chinese auto market, Buick still has a long way to go.

This article is the original of "Heyan Reading Cars", and it is not allowed to be unauthorized **).

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