On December 15, Fliggy, a travel platform, released the "2023 Car Rental and Self-driving Travel Report" (hereinafter referred to as the "Report"). According to the report, the number of domestic car rental orders in 2023 will increase by 167% year-on-year, and an increase of more than 10 times compared with 2019, setting a new record. Among them, the Mid-Autumn Festival 11th holiday and Double 11 set the peak of holiday bookings during the year and the peak of single-day bookings during the year, respectively.
Convenient, flexible and private, renting a car for self-driving has ushered in rapid growth after 2020 and has become a major new way of travel. In 2023, with the recovery of normalized travel demand, the car rental market will accelerate its growth and become a mainstream option for young people's leisure travel. According to the report, in 2023, the post-90s and post-00s orders will account for more than half, and they will be the main force of car rental and self-driving travel consumption.
According to the Boston Consulting Group**, the size of China's car rental market will reach about 158.5 billion yuan in 2025, with a compound annual growth rate of about 13%. "The rapid expansion of the consumer group with a driver's license and the scale of the car rental market is a huge opportunity for both the platform and the car rental business, and the domestic car rental industry is in a new stage of rapid growth. "This stage is also an important juncture for the industry to accelerate digitalization and upgrade products and services, and Fliggy hopes to take advantage of the efficiency advantages in SaaS system and product innovation to be a 'service provider' in the car rental industry." ”
The post-90s and post-80s generations account for more than half.
It is the main force of renting a car and traveling by car.
In 2023, the consumer structure of the domestic car rental market will be further younger. According to the report, in 2023, the proportion of post-90s orders will increase from 35% last year to 39%, making them the main force of car rental and self-driving tours. The proportion of post-00s grew the fastest, increasing by more than 5 percentage points during the year. The post-90s and post-00s generations have accounted for half of the car rental consumer groups.
Young people's consumption concept of car rental and self-driving travel is more diversified and interesting, and the methods of loop self-driving, long-distance off-road, and exploration of niche destinations are favored, and the combination of "airplane, high-speed rail + car rental" and other ways with both efficiency and freedom is also growing rapidly. This has led to the upgrading of the consumption content and quality of car rental and self-driving tours in 2023, and in 2023, the per capita consumption of car rental and self-driving tours will increase by about 50% year-on-year.
The data also shows that Chengdu, Urumqi, Beijing, Sanya, Haikou, Guiyang, Hangzhou, Dali, Guangzhou, Chongqing and other destinations are popular destinations for car rental in 2023, and destinations such as Urumqi, Zhengzhou and Fuzhou will grow rapidly.
Domestic cars have sprung up.
The number of orders has increased by more than 10 times.
Commuting should be comfortable, and off-road should be windy. According to the report, in 2023, SUVs will account for 25% of car rental orders, which has become the most popular choice in addition to economy vehicles. The proportion of comfortable, business, luxury, and RV vehicles is also rising, while the proportion of sports cars is decreasing.
Domestic cars have sprung up. In 2023, domestic cars will increase by more than 10 times year-on-year, and Hongqi E-QM5, Tank 300, and Harvard H6 are the top 3 popular models. Among them, the Hongqi e-QM5, which was launched in 2021, has become the most popular domestic car in just two years, and the number of orders in 2023 has doubled year-on-year. The proportion of new energy vehicles and hybrid vehicles is also increasing rapidly.
In 2021, Fliggy launched the "Safe Rental" standard, which includes 7 services such as free cancellation and free vehicle and violation deposits, and in 2023, it will upgrade and launch the "Fliggy Choice" service in some cities, so that consumers who place orders for vehicles marked with corresponding labels do not need to bear all vehicle losses (including glass and tires), parking costs, depreciation, etc. within the scope of the claim. According to the report, in 2023, the order volume of "Safe Rent" and "Fliggy Choice" will increase by nearly 2 times compared with 2022.
The number of overseas self-driving travel orders has increased by more than 10 times.
40,000 users got the "little white book".
Renting a car for self-driving tours has gone from domestic to overseas. According to the report, the number of overseas car rental orders in 2023 will increase by more than 10 times compared with last year, and Los Angeles, Phuket, Bangkok, Dubai, Melbourne, Sydney, San Francisco, Langkawi, London, Auckland and other popular destinations for overseas car rental.
During the 618 period in 2023, Fliggy United Car Rental will launch the International Certified Driver's License Translation (TIDL) service, where consumers can obtain a certified translation in 9 languages and a certified translation of an internationally certified driver's license by overseas authorities, which can be used with a Chinese driver's license in popular destinations such as France, the United Kingdom, Germany, Portugal, Spain, Italy, Canada, Australia, and New Zealand. Since the launch of the service, 40,000 users have successfully claimed it.
The demand for car rental and self-driving tours continues to grow at a high rate, which makes it a long-term positive for companies operating car rentals. In 2023, more than 70% of car rental merchants on Fliggy's platform will double their order volume year-on-year. At present, Fliggy has attracted more than 2,000 car rental companies, providing nearly 10,000 models, and car rental services covering more than 200 countries and regions around the world.