Recently, we released the article "Future-oriented Development Layout of the Big Health Industry", which reorganized the market opportunities of the big health industryToday, we combine the latest health industry formats and market trends to reorganize the future health industry real estate. With the gradual return of China's big health market to the right track, the investment in the health industry will enter a new stage of development, a large number of existing projects need to cater to market changes, and the intended entrants can also explore the blue ocean of the market in a new model.
1. The Health Science and Technology Park has become a continuous hot spot
As a sunrise industry that will never decline, the big health industry is first reflected in the continuous innovation of health technology, which brings about the continuous activity of health technology entrepreneurship. With more emphasis on R&D and innovation in the fields of health-related pharmaceutical products, medical devices, health care supplies, health food, etc., various health science and technology parks around big health products came into being, and became an important platform for cultivating health industry ecology and promoting health industry upgrading.
At present, in Shanghai, Beijing, Shenzhen, Nanjing, Hangzhou, Suzhou, Qingdao and other first- and second-tier cities, a number of health science and technology park projects focusing on health technology incubation have emerged, such as Shanghai's Juke Biotechnology Park, Yucheng Biotechnology Park, Hangzhou Tianhe High-tech Park, etc., all of which focus on health technology innovation, R&D outsourcing, business incubation and other functions.
In recent years, the growth rate of the medical device industry is significantly higher than that of pharmaceutical biology, China's medical devices account for 14% of the total scale of the biomedical industry, far lower than the average level of 42% in developed countries. Moreover, the medical device industry chain is long, the industrial subdivision direction is diverse, and the transformation cycle is relatively short, which can bring greater operation space and richer track choices for the development of health science and technology parks.
2. The medical industrial park explores new directions for expansion
With the integrated development of medical care in urban agglomerations and metropolitan areas, it will inevitably drive the redistribution of the medical service industry in central cities, node cities and surrounding counties and cities. In addition to the various medical service nodes scattered in the city, some innovative medical industry agglomeration models are worth paying attention to. The medical industrial park is a theme park with medical characteristics by introducing specialized hospitals, general hospitals and third-party medical services in multiple medical directions in the mode of industrial parks.
From the perspective of existing projects, there are two main types of medical industrial parks, one is in high-energy cities with abundant high-end medical talents, mainly developing export-oriented medical service industrial parks for external markets, such as Shanghai New Hongqiao Medical Center and Mayo Town in the United StatesSecond, in the second- and third-tier cities with huge medical consumer markets, the main development of relief medical service industrial parks for the local market is characterized by the concentration of non-acute medical services in the suburbs, so as to alleviate the pressure on hospitals in the central city, which is still in practice, but it must be an inevitable trend in the future.
From the perspective of future development, the medical industrial park has two main extension directions, one is to extend to health technology, strengthen medical transformation based on high-level hospitals, gather high-end resources such as medical services, medical education, medical research, and medical equipment research and development, and build a medical industrial park integrating medical research and production, such as Shanghai International Medical ParkThe other is to develop medical tourism, attract medical and patient tourists with access policy innovations such as medicine and equipment, and develop whole-process diagnostic medical and recuperation services, such as Hainan Boao Lecheng International Medical Tourism Pilot Zone.
Third, the health complex started the chain expansion
As an emerging theme real estate model in the city, the health complex generally considers the combination of medical services, health preservation, health business, and commercial business, and selects commercial areas with convenient transportation and close to the city's core business district to radiate a wide range of consumer groups. Most of the medical institutions settled in the health complex are non-acute medical fields with heavy consumption attributes, such as stomatology, plastic surgery, otolaryngology, etc., which are all day surgeries below the second level, rather than major surgeries for critical cases.
Among the earliest health complexes in China, there are Hangzhou Tower 501 Life Plaza and Chengdu Perennial International Medical and Health Centre, among which Perennial Medical and Health Centre is developed and operated by Perennial Singapore, and has introduced more than 30 healthcare institutions, including Perennial Hospital, Donglei Brain Hospital, Gu Lian Jinchen** Hospital, Han Fei Plastic Surgery Hospital, Aidigong Confinement Centre, Yinghe Medical Imaging Diagnostic Centre, Xinhua Health Examination Centre, Biran Medical Care Centre and Dr Zhang Qiang Group International Phlebology Centre.
Building on the success of the Chengdu project, Perennial has embarked on a nationwide rollout of health complex projects, with large-scale high-speed rail (HSD) projects in Tianjin, Kunming and Xi'an at its core, integrating medical, pension, hotel, MICE and commercial services to create an international healthcare and business hub, radiating to the surrounding large cities through an efficient and convenient high-speed rail transport network, creating a new landmark for the healthy life of regional residents.
Fourth, health care towns need a composite operation approach
In recent years, the continuous development boom of health care towns has formed a diversified development model. Relying on local natural resources, the development of forest health, mountain recuperation, hot spring healing and other product lines;Those that rely on special services are provided with health experience services such as spiritual retreat, alternative medical treatment, sports and leisure, and medical cosmetologyRelying on regional health culture, it shapes a brand of health and wellness culture, and integrates various functions such as cultural tourism, health preservation, and leisure vacation. There are many similar projects, which have been tested by the epidemic and most of them are facing great operational pressure.
From the perspective of future development, health and wellness towns need to find a way to operate with distinct themes and complex functions. In recent years, professional nursing institutions such as tumor centers, diabetes medicine centers, and sports medicine centers are becoming investment hotspots in the health field. From the perspective of demand, the market space for chronic diseases such as cardiovascular diseases, orthopedic sports, severe tumors, metabolic diseases, nervous system diseases, and respiratory diseases is very considerable. The health care town, which combines chronic diseases with health preservation, has got rid of the traditional model of "residential development + health care facilities" and will become an important model for the development of health care industry in various places.
In addition, anti-aging, as the eternal theme of great health, is also an important direction of health towns. For example, Beijing Pinggu Jinhai Lake Longevity Town integrates high-quality anti-aging resources, combines functional medicine, regenerative medicine, genetic testing, cell anti-aging, hormonal balance, three-dimensional detoxification and other technologies with traditional Chinese medicine health preservation, supplemented by equestrian, water recreation, spa, yoga and other self-cultivation projects, and forms a four-in-one health and anti-aging management platform of "prevention and elderly care" through the integrated health management of "inspection, communication, supplementation, nourishment and adjustment".
Fifth, the pension industry real estate presents a diversified model
With the advent of China's aging society, pension real estate has been practiced from hot discussions to landing. From the perspective of pension real estate types, according to the different business combinations and service mechanisms, it is divided into pension institutions, pension communities, pension vacations, health pension industrial parks and other typesIn terms of customer positioning and product attributes, it is divided into CCRC communities, compound elderly care communities, all-age home-based elderly care communities, and high-end elderly care centers.
From the perspective of industrial entities, there are three main categories: first, pension service operators, such as Jiurucheng Group's medical, health, nursing, education, research, and tourism integration model;The second is the pension sector of real estate companies, such as Vanke's nursing, self-care institutional pension + community-based pension, and typical projects include Suiyuan Jiashu and Vanke Happiness HuiThird, insurance companies, such as Taikang Life's insurance pension + senior pension community, have developed a number of Taikang home pension communities. The profitability of pension real estate has always attracted much attention, and various companies are actively exploring.
At present, many cities in China have set "community pension services" as the standard configuration for real estate development, and encourage property service enterprises to actively explore the "property service + pension service" model. Sunac Services launched the "Spring Breeze" service for the elderly, providing four categories of services, including life care, psychological care, daily monitoring, and health monitoringYongsheng Service participates in the construction of community elderly care service centers, and develops many services such as elderly associations, health stations, and meal centers. Pension real estate development + property services + pension services, combined with the construction of urban hierarchical diagnosis and treatment system, will provide more possibilities for the development of pension industry real estate.