2023 is coming to an end, and people are always accustomed to looking back at the mountains and rivers of the past year at this end of the year, and those hot words of the year, which are like social cross-sections, will also jump into their minds again.
At the beginning of the year, a "special forces tour" suddenly appeared in the ** field. In the limited time and budget, young people pursue the maximization of travel benefits, shuttle through major attractions like "special forces", and fill up their travel records like "collectors".
In 2023, young people will open like this, as if declaring a new attitude: young people who entered the spotlight of consumerism with a high-profile attitude in the past seem to have taken away their previous edge, they choose to be calm, value cost performance, show a more mature look, and are also reshaping the consumption hotspots of society.
Young people who have begun to shrink introvertedly still have great power. They led the "Zibo Barbecue" to become an Internet celebrity at home and abroad overnight, making a city that rarely appeared on the travel list in the pastThey found "old-fashioned consumption", so that a series of consumption patterns with the atmosphere of the elderly, such as community canteens and "sunset red" tour groups, exude the taste of "real fragrance";They also fell in love with "visiting the vegetable market", learned to "cook and fool around", and formed a group "city walk" to grasp the real ...... of life between the fireworks and the daily street scene
Although more pragmatic, young people are not sloppy either, and they are still trying to broaden their spiritual boundaries.
This year, the "MBTI test" suddenly became popular, a new type of test, ignited people's eagerness to find themselves, and young people crawled through the answers to "I person" and "E person" in a series of questions to grasp their own certainty.
At the same time, "night school" has suddenly become a hot spot. At the end of a busy day's work, the young man ran to class. There, they are not looking for "workplace skills" or "emotional intelligence training", but for a pure interest. Pottery, folding fans, opera, tea art, baking ......These interesting and non-utilitarian courses add a touch of simplicity to life, but not gorgeous, relaxed and meaningful.
The social pattern of young people has also changed in the past year, from "interpersonal centered" to "activity-centered", and "hitchhiking" has begun to rise. Young people are no longer confined to the strict management of friendships, but pay more attention to the quality of limited time spent together. Young people make friends with interests and find a tangible carrier for friendship, even if the carrying capacity of this carrier is limited, but it is still people's attempt to open up themselves in the urban space of atomized life.
Of course, in the past year, young people have been working hard to create humorous hotspots and add joy to the public space of society.
Towards the end of the year, a dance called "Subject 3" became popular. A magical dance originated in Guangxi, which is not complicated in shape and posture, but conveys the most authentic and direct happiness. This dance has caused a scramble to imitate, and even became popular abroad, as if it has become a universal social currency.
In this year, "dopamine dressing" also rose. In the past few years, the mainstream aesthetic narratives represented by minimalism and a sense of luxury have encountered a series of "forbidden colors" including bright yellow, berry red, fruit green, and pink purple. Young people no longer want to be disciplined by the so-called aesthetic style, but choose some bright colors to stimulate the dopamine in the brain and retain a positive, excited, and happy state.
Those hot words born in 2023 are difficult to exhaust in one article. But it's still interesting to try to sort out the key words of the past year and try to get a glimpse of some new ideas and trends among young people. According to the 52nd Statistical Report on the Development of the Internet in China, as of June 2023, the proportion of Internet users aged 20 and 39 has reached 34 of the total number of Internet users in China8%, just over a third.
The 20 and 39-year-old age group can roughly be called "young people", but their overall proportion is not particularly prominent, and it is roughly the same as other age groups. However, the "right to speak" of this group is still the strongest, they have created a steady stream of hot spots, contributed one word after another, and they are still the most dynamic part of the group. In other words, they are also the groups that have the most power to shape the shape of cyberspace.
From this point of view, looking at what young people have been doing this year, how their clothing, food, housing, and transportation, joys and sorrows are, it also has the meaning of observing the flow of social tides.
More pragmatic and eager for refinement, preference for calm and energetic, self-pleasing and caring for society, etc., these may be the group portraits of young people in the past year. I also believe that their state will have an impact on the overall temperament of society, so that everyone is more inclined to the sense of steadiness brought by certainty, and is no longer easily tempted by suspension.
The keywords of 2023, of course, will not only belong to young people. Workers of all ages in the workplace have begun to pay attention to the "artificial intelligence model", and a change in the form of production has been loomingThe villagers also brought fire to the "village ba" and "village super", and it turned out that the countryside and sports can also be grafted so naturally.
All of this seems to indicate that 2023 is a year full of changes. New trends are taking shape, and dynamism is surging at all levels of society. I believe that in the new year, we will still encounter surprises, one after another fresh expression, the pursuit of personality, new consumption, and fashionable trends will also be waiting for us in 2024.
Here, I wish everyone a new harvest in the new year, and leave a textured, weighty, and memorable keyword for their lives.
Author: Yi Zhi, **Litchi Rui Review).